On January 27, Counterpoint Research, a well-known data research institute, released a research report on China's smartphone market, which said that Apple's market share in the domestic market in the fourth quarter reached an all-time high, becoming China's largest smartphone supplier again since 2015.
According to the report, in the fourth quarter of 2021, Apple ranked first with a market share of 23%; vivo ranked second with a market share of 19%; OPPO ranked third with a market share of 17%; Glory ranked fourth with a market share of 15%; and Xiaomi ranked fifth with a market share of 13%. In the annual market data, vivo ranked first with a market share of 22%; OPPO ranked second with a market share of 21%; Apple ranked third with a market share of 16%; Xiaomi ranked fourth with a market share of 15%; and Glory ranked fifth with a market share of 10%.
Counterpoint analyst Mengmeng Zhang also said that apple was at the top of the fourth quarter for most of the fourth quarter thanks to the relatively low starting price, 5G and new feature updates after the release of the iPhone 13 model in September.