The changes in the mobile phone market in the past two years are still very large, first of all, due to well-known reasons, the market for Huawei mobile phones is declining sharply, and with the decline in huawei's mobile phone market share, the mobile phone market will also usher in a major reshuffle, after all, Huawei has occupied the majority of the market share. So what was the ranking of the Chinese mobile phone market last year, and which manufacturer can eat more of Huawei's vacated market share?
According to the 2021 China smartphone market report released by Counterpoint, the top seven mobile phone brands in the Chinese market in 2021 are vivo, OPPO, Apple, Xiaomi, Honor, Huawei and realme.
Among them, the first is vivo, its market share from 17% in 2020 to 22%, an increase of 21% year-on-year, this achievement is still good, and the second place OPPO, its market share of 21%, and the first place vivo is only 1%. It should be noted that OPPO does not count the sub-brand realme, and if you add realme, the ranking is different.
Apple ranked third, with a market share of 16 percent last year and 11 percent in 2020, up 47 percent year-over-year. Although there is still a certain gap between the first two, but can be shortlisted in the top three, indicating that apple mobile phone sales are still very fierce, not to mention that Apple only does high-end mobile phones, its profit is far from being comparable to other manufacturers.
Apple is followed by Xiaomi, whose market share is only 1% different from Apple's, at 15%. In recent years, Xiaomi has made a lot of market strategy changes, first of all, Redmi and Xiaomi are separated, the two positioning differences are obvious, of which Redmi focuses on the ultimate cost performance, Xiaomi is the high-end market, and has achieved good results, and now Xiaomi is also making efforts in the offline market, but now the offline market has OPPO and vivo two huge, which is also a major challenge for Xiaomi, so there is still a long way to go to achieve results.
Ranked fifth and sixth, honor and Huawei, respectively. Now honor and Huawei have separated, and now Huawei's market share is as mentioned earlier, its market share has directly declined by 68%, and last year it was only 10% of the share, and it is estimated that it will be difficult this year. However, the glory after independence, its performance is still very powerful, after all, at the beginning of independence, sales are not optimistic, but now it has rebounded rapidly, which is a good explanation for Huawei, looking forward to the next performance.
Finally, look at realme, although its market share in the country is only 3%, but its growth rate is the fiercest, reaching 379%, is the fastest growing mobile phone manufacturer in the domestic market last year, and this brand has not entered the Chinese market for a long time, it seems that domestic brands have given birth to a "new dark horse"!