IT House news on March 22, the research institutes daily interactive release of the "2021 5G Mobile Phone Report" 2021 annual 5G mobile phone report. By the end of 2021, the market share of 5G mobile phones in the smartphone market has reached 28.0%, an increase of 2.3 times compared with the market share of 8.5% at the end of 2020.
According to the data, Huawei continues to lead the domestic 5G mobile phone market with a market share of 29.2%; Vivo ranks second in terms of market share, reaching 15.4%; iPhone 5G mobile phones continue to explode with a market share of 14.1%, ranking third, up 3 places from the sixth place at the end of 2020; OPPO ranks fourth with a market share of 13.6%; Xiaomi ranks fifth with a market share of 11.4%.
The daily interaction analysis counts the market share of new 5G mobile phones in 2021, and the higher the new market share, the higher the brand popularity. The data shows that in the whole year of 2021, Huawei is still the largest brand of domestic goods in the minds of the Chinese people, with a new market share of 22.8% of its 5G mobile phones, ranking first; the iPhone ranks second with a new market share of 17.5%, although its mobile phone models are not many, but its new market share is among the best, showing the super brand influence of the iPhone; vivo and OPPO rank third and fourth; Xiaomi ranks fifth with a new market share of 12.6%.
Among the top 20 models with new market share in 2021, the iPhone12 series grabbed the top three; Huawei's nova7 series, P40 series, and Mate30 series made the list. From the analysis of the time to market of each model, only 4 of the TOP20 models are models listed in 2021, namely iPhone 13, Honor 50, Redmi K40, OPPO A93, and the rest are all models listed in 2020. It can be speculated that from the consumer side, compared with the high-frequency release of 5G mobile phone models, users have a slight lag in the replacement speed of 5G mobile phones, and 5G mobile phones have ushered in the first wave of replacement tide in 2020, and the next wave of replacement tide has not yet formed.
IT Home learned that the data also shows that from the perspective of gender distribution, the proportion of women in 5G mobile phones at the end of 2021 will reach 42.8%. The gender gap between men and women in 5G mobile phones is gradually narrowing, and it is approaching the proportion of the whole population. From the perspective of age distribution, the proportion of 5G mobile phone users aged 24 and below continues to increase, accounting for 27.8%. From the distribution of brand market share of 5G Android mobile phones by age group, vivo market share in 24-year-olds and below reached 21.5%, ranking first, Huawei ranked second in market share, OPPO and Xiaomi ranked third and fourth. From the perspective of consumption level, by the end of 2021, the proportion of people with high consumption levels among 5G mobile phone users will reach 24.0%, which will further shrink compared with the proportion of people with the same consumption level in 2020. From the perspective of urban distribution, compared with the end of 2020, the proportion of 5G mobile phone users in third- and fourth-tier cities at the end of 2021 is gradually increasing, reaching 19.4% and 28.9% respectively, constantly narrowing the gap with first- and second-tier cities.