March 22 news, market research agencies daily interactive release of the latest report, by the end of 2021, the domestic 5G mobile phone market share reached 28%, compared with the end of 2020 8.5% increased by 2.3 times. Among them, Huawei ranked first in the domestic 5G market with a proportion of 29.2%, followed by vivo and Apple, accounting for 15.4% and 14.1% respectively.
Apple first launched the iPhone 12 series for 5G phones in October 2020, and only ranked sixth that year. However, only one year later, Apple's market share in the 5G mobile phone market has improved by three places, surpassing OPPO, Xiaomi, etc. in one fell swoop, and the gap with the second place vivo is also narrowing. According to the hot sales of this year's iPhone 13 series and the listing of the iPhone 14 series, Apple's market share should be able to increase to the second place at the end of this year.
In terms of the new market share of popular 5G mobile phone brands, Huawei also ranked first, accounting for 22.8%. This was followed by Apple, Vivo, OPPO and Xiaomi, accounting for 17.5%, 16.1%, 14.4% and 12.6% respectively. The higher the proportion of new markets, the more users will activate the new machine in 2021, which also reflects the popularity of the brand in the market. The data is obvious, Huawei, Apple is the most popular.
In terms of hot models, there is no doubt that Apple ranks first, and the three models of the iPhone 12 series occupy the top three positions on the list. Although Huawei did not launch a new 5G mobile phone last year, old models such as Huawei's nova7, P40 series, and Mate30 series are still selling well, occupying the fourth to ninth places in the list, which shows the popularity of Huawei mobile phones in the market.
Huawei has faded out of the mobile phone market in the past two years and has almost no longer launched new 5G machines, but the market share is still ranked first, and the old model is still so popular, which is surprising. Although other mobile phone manufacturers are trying to divide the market vacated by Huawei, from the data point of view, it has not achieved a particularly bright effect, and the market share has not only not caught up with Huawei, but has been surpassed by Apple within a year.
In today's high-end mobile phone market, Apple completely dominates, and it is really difficult for the Android camp to shake it. The price of Android high-end machines is getting more and more expensive, but the market share growth is not obvious. According to this situation, Apple's market share will be higher and higher, and domestic mobile phone manufacturers really have to think about what to do next.