Jiwei Network News (Wen/Chen Wei) On April 30, Bird released the first quarter report of 2022, saying that the company's Q1 operating income was 129 million yuan, down 40.56% year-on-year; the net profit attributable to the shareholders of the listed company was 5.5294 million yuan, an increase of 75.79% year-on-year; and the net profit loss after deducting non-recurring gains and losses was 3.1504 million yuan.
It is reported that the traditional business of Bird is the research and development, production and sales of mobile phones and motherboards, and in the past two years, the IOT module, the on-board control board,
Smart device business such as face recognition and real-name authentication devices.
Bird said that in recent years, the proportion of smart phones in the Chinese market has become saturated, consumer demand for new mobile phones has slowed down, domestic smart phone shipments have declined year after year, while the market share of 5G mobile phones has been expanding, and 5G mobile phones have gradually become mainstream. With the gradual promotion of 5G communication technology standards, a large number of new technologies, new materials and even the application of "black technology", the entire mobile phone market has become a competitive battlefield between a small number of industry giants with strong research and development strength, strong brand appeal, and international market development capabilities, and a large number of small and medium-sized manufacturers have been completely marginalized. The business model that the company once relied on for the survival of the small and medium-sized brand ODM mobile phone business and maintained a certain scale and profits could not be sustained.
Before finding a new development strategy, Bird can only adhere to the past strategy: that is, while striving to do a good job in mobile communication products, vigorously explore and carry out "entrepreneurship and innovation, win-win cooperation" activities, stimulate the initiative and creativity of the company's employees and partners, actively try to enter new industries and fields, and strive to achieve healthy and sustainable development of enterprises through industrial upgrading and industrial transformation.
In 2022, Bird will strictly control various expenditures, and first do a good job of "throttling" before finding new profit growth points; the company will tap its internal potential and continue to strive to develop processing business for electronic products other than mobile phones and improve factory efficiency; at the same time, the company will improve the utilization efficiency of existing resources, revitalize assets in a timely manner, shrink the front; and actively find partners, multi-channel, multi-measure efforts to help the company out of the operational predicament.
(Proofreading/Andy)