2021 is a year of accelerated development of the 5G mobile phone market. In this year, 5G technology has matured in an all-round way, 5G mobile phones have rapidly moved to the public, and the inherent market pattern of the mainstream market has been broken. According to the 2021 Communications Industry Statistical Bulletin of the Ministry of Industry and Information Technology, the number of 5G users has expanded rapidly, with 355 million 5G mobile phone users. Data Intelligent Listed Companies Daily Interaction (Stock Code: 300766) Big data has been paying attention to the development of the 5G mobile phone market since September 2019, and continues to release 5G mobile phone reports. Next, let's review the development of the 5G mobile phone market in 2021.
In 2021, new 5G mobile phone releases are emerging in an endless stream. According to data from the Ministry of Industry and Information Technology, there are 227 5G mobile phones in the new models listed in 2021, accounting for 47.0% of the number of new models listed in the same period. 5G mobile phones with increasingly powerful functions and more and more affordable prices have been welcomed by people, the scale of the 5G mobile phone market has expanded rapidly, and the number and market share of active devices for 5G mobile phones have continued to grow. By the end of 2021, the market share of 5G mobile phones in the smartphone market has reached 28.0%, an increase of 2.3 times compared with the market share of 8.5% at the end of 2020.
Apple's market share of continued success has increased significantly
The gap between the head 5G mobile phone brands has gradually become smaller
By the end of 2021, 5G mobile phones have been available for nearly two and a half years, and major mobile phone manufacturers have also riveted in the innovation of 5G mobile phones, and the market competition between brands has further intensified.
According to daily interactive data, Huawei continues to lead the domestic 5G mobile phone market with a market share of 29.2%; Vivo ranks second with a market share of 15.4%; iPhone 5G mobile phone market share of 14.1%, ranking third, up 3 places from the sixth place market share at the end of 2020; OPPO ranks fourth with a market share of 13.6%; and Xiaomi ranks fifth with a market share of 11.4%.
The daily interaction analysis counts the market share of new 5G mobile phones in 2021, and the higher the new market share, the higher the brand popularity. The data shows that in 2021, Huawei is still a big brand of domestic goods in the minds of the Chinese people, with a new market share of 22.8% of its 5G mobile phones, ranking first; the iPhone ranks second with a new market share of 17.5%, although its mobile phone models are not many, but its new market share is among the best, showing the super brand influence of the iPhone; vivo and OPPO rank third and fourth; Xiaomi ranks fifth with a new market share of 12.6%.
Among the top 20 models with new market share in 2021, the iPhone 12 series grabbed the top three; Huawei's nova7 series, P40 series and Mate30 series were on the list. From the analysis of the time to market of each model, among the TOP20 models, only 4 models are listed in 2021, namely iPhone 13, Honor 50, RedmiK40, OPPOA93, and the rest are all models listed in 2020. It can be speculated that from the consumer side, compared with the high-frequency release of 5G mobile phone models, users have a slight lag in the replacement speed of 5G mobile phones, and 5G mobile phones have ushered in the first wave of replacement tide in 2020, and the next wave of replacement tide has not yet formed.
2021 5G mobile phone user portrait unveiled
Young people become important users of 5G mobile phones vivo is very popular
Daily interaction continues to pay attention to the changes in user portraits of 5G mobile phones, and discovers the migration of user preferences of 5G mobile phones through the differences between user portraits in different periods, so as to discover new trends in the market.
Daily interaction big data shows that from the perspective of gender distribution, at the end of 2021, 5G mobile phone women accounted for 42.8%. The gender gap between men and women in 5G mobile phones is gradually narrowing, and it is approaching the proportion of the whole population.
The data shows that from the perspective of age distribution, the proportion of 5G mobile phone users aged 24 and below continues to increase, accounting for 27.8%, which is not only higher than the proportion of the same age group at the end of 2020, but also higher than the proportion of the same age group of all users, which shows that young people favor 5G mobile phones.
Judging from the distribution of brand market share by age group of 5G Android mobile phones, vivo market share among people aged 24 and below reached 21.5%, ranking first, Huawei ranked second in market share, and OPPO and Xiaomi ranked third and fourth. In other age groups users, Zhonghua is still dominant.
From the perspective of consumption level, as of the end of 2021, the proportion of people with high consumption levels among 5G mobile phone users will reach 24.0%, which will further shrink compared with the proportion of people with the same consumption level in 2020. At the same time, the proportion of 5G mobile phone users at the middle consumption level and low consumption level at the end of 2021 has increased compared with the same indicator in 2020.
From the perspective of urban distribution, compared with the end of 2020, the proportion of 5G mobile phone users in third- and fourth-tier cities and below at the end of 2021 is gradually increasing, reaching 19.4% and 28.9% respectively, and constantly narrowing the gap with first- and second-tier cities. It can be seen that in 2021, as the coverage of 5G infrastructure continues to expand, more low- and medium-cost 5G mobile phones have come out, so that more and more users in third- and fourth-tier cities will be interested in 5G mobile phones and easily change machines.
Throughout 2021, 5G mobile phones have developed into an important part of the domestic mobile phone market, and the competition between major mobile phone brands in the 5G market is becoming increasingly fierce. Entering 2022, what kind of excitement will the ever-changing 5G mobile phone market be? Daily interactive big data will continue to pay attention to the new development of the 5G mobile phone market.
（CIS）