Xu Fei: A 14-year transformation from a Tsinghua graduate to a senior executive of Xiaomi Group
In today's mobile Internet era, smart phones have undoubtedly become an indispensable part of people's lives. In the domestic smartphone market, Xiaomi is undoubtedly one of the most influential and representative brands. As a technology company that started out in a short but developed rapidly, Xiaomi has not only achieved great results in product innovation and marketing models, but is also known for its internal talent training and development mechanism.
In May 2024, at the Xiaomi 14 Ultra new product launch conference, Lei Jun, the founder of Xiaomi, officially announced the appointment of Xu Fei as the vice president of Xiaomi Group China, and served as the keynote speaker of the new product launch conference together with senior executive Lu Weibing. This marks Xu Fei's promotion to senior management within Xiaomi Group, and he has gained greater authority and development space. Her career has witnessed the entire process of Xiaomi's business from the early days to the growth and growth, and this promotion is also an affirmation of her outstanding contributions over the past 14 years.
The entrepreneurial dream of Tsinghua graduates
Xu Fei was born in an ordinary family, and since he was a child, he has shown extraordinary intelligence and studious qualities. With her excellent academic performance, she was admitted to Tsinghua University and became a member of this top university. During his time at school, Xu Fei not only studied hard, but also actively participated in various club activities, exercising his leadership and organizational coordination skills.
After graduating from university, Xu Fei could have chosen to enter a large enterprise for stable development, but she had a dream of entrepreneurship in her heart. At the beginning of the mobile Internet outlet, she saw this promising emerging industry, and resolutely joined Xiaomi, which was only established in 2010, and became one of Xiaomi's early entrepreneurial employees.
The growth process from MIUI to brand marketing
After joining Xiaomi, Xu Fei was first assigned to the MIUI operating system team, responsible for the design and optimization of the system. As an engineering graduate, she has a solid foundation in programming and technology, and quickly showed her ability in the MIUI team. With her outstanding performance, she was soon promoted to head the MIUI team, leading the development and iteration of the critically acclaimed Android system.
With the continuous development and growth of Xiaomi, Xu Fei has gradually shifted from a technical position to a marketing and brand building direction. She first served as the General Manager of Marketing in China, where she was responsible for Xiaomi's marketing and marketing strategy development in China. Under her leadership, Xiaomi's concepts of "hunger marketing" and "rice noodles" have been deeply rooted in the hearts of the people, and have won Xiaomi a large number of loyal users in the domestic market.
Later, Xu Fei was entrusted with the important task of serving as the vice chairman of the Xiaomi Brand Committee. In this role, she is responsible for the overall strategic planning, image building and communication promotion of the Xiaomi brand. With her outstanding marketing capabilities and deep understanding of Xiaomi culture, she has successfully built the Xiaomi brand into a young, fashionable and cost-effective image, which has won the favor of the majority of young consumer groups.
Promote the group's senior management and shoulder greater responsibility
After 14 years of hard work, Xu Fei finally ushered in another important milestone in his career in 2024. At the Xiaomi 14 Ultra new product launch conference, Lei Jun officially announced the appointment of her as the vice president of Xiaomi Group China, and served as the keynote speaker of the new product launch event together with senior executive Lu Weibing. This is not only an affirmation of her outstanding contributions in the past, but also a reflection of Xiaomi's high hopes for her future.
As the senior management of Xiaomi Group, Xu Fei will shoulder more responsibilities and missions. She not only has to give full play to her advantages in brand marketing and inject new vitality into Xiaomi's products and image; She needs to make strategic suggestions for Xiaomi's development and lead the company to stay ahead of the fierce market competition.
As a female executive, Xu's promotion will also set an example for more women in the tech industry. She uses her practical actions to interpret the spirit of "self-improvement and courage to climb the peak", which will surely add more confidence and motivation to women in this traditionally male-dominated field.
Looking back on Xu Fei's 14-year career, we can see how a Tsinghua graduate has grown from an ordinary entrepreneurial employee to a senior manager of Xiaomi Group with his talent and hard work. Her path to success is the best illustration of Xiaomi's emphasis on talent training and employee development.
It is believed that under the leadership of Xu Fei and other outstanding managers, Xiaomi will continue to maintain its innovation vitality and write a more brilliant chapter in the field of smartphones and other technologies. For Xu Fei personally, this important position she has obtained is just a new starting point, and she will shoulder more responsibilities and challenges in the future, and we look forward to a more exciting chapter of her life on the new stage.