In 2021, there are two years of the most popular events in the field of smart phones, one is the problem of Huawei chip supply, and the other is LG's official announcement of withdrawal from the mobile phone field. The former everyone understands what is going on, and the reason for the latter is simply to face the competition in the field of smart phones under the new situation, LG is becoming more and more inadequate, mainly because it cannot afford to lose.
What is interesting is that LG's withdrawal from the mobile phone field has given a domestic mobile phone brand the opportunity, and this domestic brand is Lenovo. The latest report from Counterpoint Research shows that the vacated share of the North American market after LG's withdrawal from the mobile phone business was basically divided up by Apple, Samsung, and Motorola. But Counterpoint Research also emphasized that motorola is the brand that eats the most, because motorola is already the third brand in the North American market.
The data shows that in the past 2021, Motorola's growth in the North American market increased by 131% year-on-year, and the overall market share reached 10%, which is a new high.
Of course, there is still a gap between Motorola and Apple and Samsung. However, the report believes that in 2022, Motorola will continue the growth momentum of last year, and future sales will be better and better. Query data to learn that the average selling price of Motorola's main models in the North American market is about 400 US dollars (about 2500 yuan), and Motorola's sales volume in this price segment is second high. It is the well-known Motorola G series model.
Didn't expect it! LG's withdrawal from the mobile phone business has allowed Lenovo to pick up the cheap, of course, this also needs to say that the opportunity is prepared for the right people. If Motorola doesn't have that strength, it won't be able to pick up the opportunity. Just like the domestic high-end market, Huawei's vacated share has been eaten by Apple, and other domestic brands have not been shared.
Judging from the current situation, since Jingjin took over Lenovo's mobile phone business, the performance in the past two years is still good. Especially in the domestic market, the newly listed Motorola Edge S30 has exceeded 100,000 units in less than two months. This is definitely good news for Lenovo.