On April 14, Mobile China noted that Hanish Bhatia, an analyst at data agency Counterpoint Research, said that the hardware subscription model has killed more birds with one stone, and with Apple's influence and technical strength, this plan can have a huge transformation in the way smartphones are sold.
IPhone
Previously, it was reported that Apple was planning to launch a subscription service for the market, involving a number of electronic products such as iPhones and iPads. If the subscription service is officially implemented, users can pay Apple one fee per month to use Apple's latest products. However, correspondingly, the phone that the user is using may be recycled by Apple. This subscription service, if implemented, could be a big change for the industry, as it could be the world's first subscription to hardware products rather than to digital products.
Apple CEO Tim Cook
Although Apple's electronic products such as iPhones and iPads continue to sell well in the global market, analysts say that the replacement cycle of iPhone users has been significantly extended, reaching an average of more than 30 months. That said, it will take nearly three years for iPhone users to replace the next generation of phones. This is not good news for Apple's phone sales. Hardware subscriptions may be able to push users to change the latest products more frequently, thereby increasing Apple's overall revenue.