Zhongguancun Online News: Data statistics agency CounterPoint Research published an article "China's smartphone OEM road to high-end may require more efforts", the article pointed out that in 2021, a number of domestic mobile phone manufacturers "rush to the high-end" is not very successful, so that the iPhone's share in the domestic high-end market increased by 8.1% year-on-year.
The China wholesale price range for 2020 and 2021 > $600 for iOS and Android market share
The article also takes the Xiaomi Mi 12 series as an example, which and the previous generation of Xiaomi 11 were released at the end of the year (Xiaomi 11 Pro was released in April of the following year), but the first month of sales fell by more than 60% (Xiaomi 11 Pro calculated April sales), and failed to win the favor of users from the iPhone camp.
Mi11 and Mi12 series sales in the first month of listing (million)
CounterPoint said that at present, mobile phones want to stand on high-end people need to pay attention to three fundamentals: display, photography and game experience, signal connection is also a potential important selling point, mobile phone manufacturers also need to establish a complete ecosystem, so that users get a "family bucket" experience.
(7892017)