A while ago, the domestic fourth quarter mobile phone sales data came out, and the result was that Apple expected to rank first, the second place was glory, followed by the dense formation of vivo, OPPO, and millet.
It can be said with certainty that this time Apple won, there is no suspense! High sales, high sales, proud! The Android camp composed of qualcomm, MediaTek, Google and other upstream, as well as brands such as Xiaomi and Blue Factory Green Factory, really can't compete with Apple.
It is normal to be inferior to Apple, but many articles mention that domestic brands have not undertaken Huawei's high-end share, and their entry into the high-end market has been defeated, which seems to be some deduction. Can't surpass Apple, is it equivalent to the domestic brand to enter the high-end market has failed? We might as well use data to speak for itself.
Let's look at Xiaomi's data on a platform, we can see one or two.
In the past month, on an east e-commerce platform, Xiaomi's best-selling mid-to-high-end mobile phone was the Xiaomi 11 Pro, which sold 84,000 units. This mobile phone is at the junction of mid-range and high-end at 3700 to 4000 yuan, and strictly speaking, it has touched the threshold of high-end.
In particular, it should be said that this phone has been released for a year, and to achieve such results, it can only mean that once the price is right, everyone is very recognized by this Xiaomi mobile phone. In fact, in last year's 618 war, xiaomi 11 pro beat the iPhone, won the first sales, and really won a win.
And the evaluation jun is also particularly fond of this phone, after all, it has the largest CMOS, Xiaomi 12 Pro does not have its advantage, hot sales are excellent reasons.
At the same time, the Xiaomi Mi MIX 4 also has sales of 21,000 units, which is excellent. You know, this is also the mobile phone launched last year, and now it seems that the configuration has been inferior to the Snapdragon 8 Gen 1 mobile phone, and the price is between 4400 yuan and 5000 yuan, but it still exceeds the sales of many new machines, can it be said that Xiaomi's high-end strategy is not successful enough?
In addition, it is the Xiaomi Mi 12 and the Mi 12 Pro, the former has 28,000 units on a single platform in January, and the latter has 24,000 units of sales, which is also quite good, although the performance is still much worse than the performance of the Xiaomi Mi 11 Pro.
The two mobile phones are priced from 3699 yuan to 4699 yuan to more than 5000 yuan, and the price is also in the high-end market.
In contrast, the iQOO 9 and 9 Pro each have sales of 18,000 and 12,000, the Find X5 and X5 Pro have a total of 13,000 sales, the OnePlus 10 Pro has 23,000 sales, and the True Self GT2 Pro has 7,000 sales, which is not as good as Xiaomi, but it is not bad, because many models are priced at more than 5,000 yuan.
That is to say, the Xiaomi Mi 11 Pro is very successful, the MIX 4 is not defeated, and many users choose the Xiaomi Mi 3700 to 6000 yuan mobile phone every month.
Moreover, in the next 618, Xiaomi Mi 12 and Xiaomi Mi 12 Pro will also sacrifice price killers, give users a new surprise, and get a wave of market recognition. It can be seen that Android machines are not without chances, and occasionally they can compete with iPhones at a point in time.
Some people say that xiaomi's price strategy is slippery, the evaluation jun feels that this is also a strategy of last resort, the early price is high because the production capacity is slow to climb, the number is small, the first to meet the price of insensitive users, while ensuring that there is a stock, there is no user dissatisfaction with the shortage of goods or scalper problems.
Production has peaked and prices have fallen, giving just the benefits to price-sensitive user groups. Just as the so-called early buy early enjoyment, late buy enjoy discount, no one is in pain, no one needs to worry.
Indeed, more high-end mobile phone markets of more than 6,000 yuan, Xiaomi or other domestic brands do not have the share of Huawei next, mainly flowing to Apple, but originally these domestic machines are not in that price area, and they cannot be undertaken. Has not yet begun to enter the 6000-10000 yuan file, let it undertake, can not undertake to say that it failed, it is inevitable a bit funny, has not yet started, how to fail.
In general, the strength of domestic brands is also increasing, and they can have certain competitiveness in the 4000-6000 yuan file. For example, it is true that many people want to buy high-end mobile phones, high-quality mobile phones, and they have put their expectations on Xiaomi, perhaps not Xiaomi's previous generation of products, nor this generation of products, but may be this year's new products.
Under this expectation, domestic mobile phones such as Xiaomi are steadily increasing the proportion of their high-end models, which is also good.