In the recent period of the Russian-Ukrainian war, I believe that the small partners have more or less paid attention to it.
After all, unlike other small-touch wars, this time the two sides can be said to be really "hard to bump into" .
Brother Understand sees that March has passed most of the time, but the war has not reached an exact result to this day.
So, for Russia's "head iron", beautiful countries and some countries in the West, it is said that it is impossible to look at it.
Sanctions against Russia come round after round in terms of trade, technology, resources, weapons and games.
What's even more outrageous is that even Russia's cats and dogs are unable to escape the disaster of being sanctioned in a wave...
Let's put it this way, the sanctions we can think of and the unintended, the United States and the West have arranged for Russia.
However, just when Russia was subject to continuous sanctions, the sales of Chinese smartphones in Russia have made new moves.
According to data from Russian mobile operator MTS, when the Russian-Ukrainian conflict first began, the Russian people still bought apple, Samsung and other smartphones.
The price of these mobile phones has soared so high that ordinary Russians can only turn their attention to cheaper models.
So, China's smartphone sales soared, of which Huawei mobile phones increased the most, sales increased 3 times.
Other domestic mobile phones are not bad, OV both increased by 2 times, ZTE increased by 1 times, and even Realme increased by 80%.
This time the sales surge did not have a share of millet, not because the Russian people did not like millet mobile phones.
The reason is actually very simple and unpretentious, the old tradition of insufficient supply of millet, people want to buy and do not have to sell it.
The sales of domestic mobile phones in China should be slightly heard by small partners, but to say that their sales in foreign countries, it is estimated that many people are not clear.
Today we will change the taste, understand the brother with everyone to see, Chinese smart phones in foreign countries have broken out of what famous.
Russia
Starting from the recent war between the two sides, let's first look at Russia.
There is a saying that the time for domestic smart phones to enter Russia is actually not as early as everyone thinks.
In 2016 and 2017, mainstream domestic mobile phone manufacturers such as Huami OV began to enter the Russian market.
At that time, international manufacturers such as Samsung and Apple had been working in the Russian mobile phone market for many years, and their influence should not be underestimated.
However, this is not difficult for domestic manufacturers, after all, they have a killer - a low-end model with a high cost performance.
No, after several years of development, now domestic mobile phone manufacturers have already established a foothold in Russia.
According to a survey in Russia by Counterpoint Research:
In 2020 and 2021, the top 5 manufacturers with the highest mobile phone sales in Russia are: Samsung, Xiaomi, Apple, Glory, realme.
And, compared with 2020, in 2021, in addition to the shrinking share of glory, the market share of other domestic manufacturers is improving.
Image source: Counterpoint Research
Ukraine
After talking about Russia, let's look at the other side of the incident - Ukraine.
Don't look at Ukraine and Russia are doing a lot of work, in fact, their mobile phone market manufacturers account for almost the same.
Oh, Ukraine's mobile phone market is also a world where domestic smart phones show their skills.
According to the statistics of The Statcounter in 2021, 3 of the top 6 are domestic manufacturers.
They are Xiaomi (33.3%), Huawei (7.44%) and OPPO (1.82%).
Image source: Statcounter
Domestic mobile phones can dominate the list, and even Xiaomi's market share is far more than Samsung's, the reason is not difficult to understand.
After all, compared with Russia, Ukraine's GDP is a little lower, and the people do not have so much spare money in their pockets.
So, the low-end model of the domestic mobile phone with the cost performance bar, has become the first mobile phone that the people consider.
In particular, Xiaomi's RedMi series is of good quality and cost-effective, and it also covers multiple price points.
Xiaomi can win the throne of the first market share in Ukraine, and the Redmi series models can be said to be a major contributor.
Europe
After watching Russia and Ukraine, let's take a short break and relax our horizons to look at other parts of overseas together.
The European mobile phone market is obviously not as "friendly" as the previous two for domestic smartphones.
Judging from the statistics of 2021, Xiaomi squeezed into the top three and won 12.49% of the market share.
Huawei, OPPO and Motorola followed with market shares of 9.62%, 2.07% and 1.6%, respectively.
Although Xiaomi Huawei ranked third and fourth, it was still pulled away by Apple Samsung, with a gap of nearly 20% market share.
The reason is that you can also guess that in Europe, developed countries and high-welfare countries account for the majority.
People's living standards are not bad at money, and buying a mobile phone gives priority to brand recognition rather than cost performance.
So, like Apple Samsung, which has long been labeled as a high-end brand, it is not surprising that sales are much higher.
Latin America
Brother understands that how well domestic mobile phones are mixed in Latin America should be the knowledge blind spot of many small partners.
Duang ~ people didn't expect it, right? The best-selling domestic brand is Motorola, which has little domestic sound.
In 2021, Motorola's market share in Latin America accounted for 22.07%, second only to Samsung.
And with sales in Latin America, motorola ranked 7th in the global mobile phone sales ranking last year.
Good guy, Motorola even compared Huawei glory.
Image source: Omdia
Motorola is selling well in Latin America for two main reasons, one is Argentina's local policy, and the other is Mexico's operator channel.
In 2009, the Argentine government issued a regulation to support local manufacturing:
For mobile phones sold in Argentina, the assembly of the entire mobile phone must be done locally.
This provision has embarrassed many domestic manufacturers, but Motorola is not worried, and there is a big brother association behind people.
As early as 2011, Lenovo cooperated with the Argentine Newsan Group to build a factory on tierra del Fuego in Argentina, solving the problem of mobile phone assembly.
Coupled with Motorola's own clear positioning, with low-end cost-effective mobile phones to occupy the market, sales have come up.
Looking at Mexico, Mexico is the second largest mobile phone market in Latin America, and local mobile phone sales are mainly driven by operators.
In the third quarter of 2021, Motorola used the cost-effective mobile phone move, coupled with sufficient supply, sales surpassed Samsung to take the first place.
Judging from the sales of Chinese smartphones in overseas markets, the progress of domestic mobile phone manufacturers in recent years is still very obvious.
The market share is not only gradually getting closer to the footsteps of Apple Samsung, but even in some markets, it has surpassed the ranking of the previous two.
Brother understands that as long as the domestic manufacturers are down-to-earth and do not be demons, and seriously do a good job in products, surpassing Apple Samsung may become it one day