According to Russian media reports, Puzanov, general manager of BQ, a well-known Russian mobile phone company, announced a few days ago that BQ has now received a notice from Google in the United States, which will stop providing services to Russia. Mobile phone models that already have Android installed are still available, but BQ's successor models may have problems. In this regard, Puzanov gave a rather bold solution: test the Hongmeng operating system of China's Huawei company, and if all goes well, BQ plans to launch a new model equipped with the Hongmeng system in the second half of 2022.
Founded in 2013, BQ Mobile's main business is now the production and sale of low- to mid-range electronic devices, including smartphones and tablets. BQ has grown rapidly, ranking among the top five smartphone manufacturers in Russia in just 5 years.
In 2019, BQ Mobile Phone Company ushered in its own highlight moment. On December 14 of the same year, at the award ceremony of "Russia's First Brand" held at the Krem Palace, BQ successfully won the flower championship under the support of Russian consumers.
Reflecting the confidence tendencies of Russian consumers, the "First Russian Brand" was awarded annually since 1998. The products and brands that are eligible for the selection have a high reputation in Russia and are widely accepted by Russian consumers.
For a Russian company, it is quite a matter of pride to be able to win the title of "Russia's first brand". Russia's electronics industry is not developed, especially the civil electronics industry, the establishment of only 5 years of BQ mobile phone company can catch up later, mainly or stained the light of China's industrial chain.
Almost all of BQ's mobile phone parts are purchased from China, and the assembly work is also done in China. Because of this, the mobile phone of the BQ mobile phone can be pressed very low, taking the BQ company launched in 2020, the so-called "most expensive" flagship machine BQ-6200L "Aurora" as an example, the price of the machine is only 9900 rubles, to the current ruble to the exchange rate of the renminbi to convert, the price of this mobile phone is only 649 yuan.
Since the crimean crisis erupted, Russia's economic situation, which has been subject to Western sanctions, has deteriorated, and the purchasing power of Russian consumers has also plummeted. In this context, the main cost-effective BQ company has sprung up, with extremely low product prices, BQ company not only swept the entire Russian low-end smartphone market, but also attacked the CIS countries. In just a few years, BQ's products have reached more than 2,000 retail stores in Russia and circumscribed countries.
With a successful marketing strategy, a mature Chinese industrial chain, and the impression of Russian local brands, BQ has been able to grow bigger and stronger in Russia and the CIS countries. The high dependence on China's industrial chain also brings a special advantage to BQ: in the face of Western sanctions, BQ will not stop, the normal supply of mobile phone hardware can still be maintained, and the pressure is mainly concentrated on software and operating systems.
According to Huawei, as of the end of last year, about 220 million Huawei devices have used the Hongmeng operating system. However, whether to consider launching a mobile phone equipped with the Hongmeng system overseas, Huawei has no plans for the time being.
Although the road is tortuous, the future is still bright. One thing is for sure, with the continuous improvement of the Hongmeng system, the biggest stone in the heart of BQ Company General Manager Puzanov will fall sooner or later.