Nana
is a very common nickname for Chinese,
Can April 2,
"Nana" is on the hot search,
Or a Nana from "Russia".
In recent times,
On some short video platforms,
A woman named "Russian Nana" is on fire:
She has a pair of turquoise eyes,
The facial features are the appearance of Westerners,
Claiming to be from Russia,
"I like Chinese culture",
a half-baked Chinese,
Talk about some hot topics,
And often show "talent",
Sing to lip-sync at every turn,
"Below I sing a song called "A Pot of Old Wine",
To the parents of the world".
Good guys, classic old songs plus filial piety concept,
It has brought "Russian Nana" closer to the vast number of netizens.
Suddenly,
"Russian Nana" has reached 1.95 million fans on Douyin,
The number of fans on the Kuaishou platform is nearly 1.75 million,
And all opened the function of carrying goods.
Of course, she is not busy in vain,
Often greet "family members" to like, give gifts, shop,
Her shop window in the beef sausage, chocolate, wafer cake and other goods,
Sales are very impressive.
I didn't expect that,
Just as "Russian Nana" continues to heat up,
But it "flipped over".
First of all, some netizens questioned the true identity of "Russian Nana",
Feel the way she speaks,
Like the Chinese imitate foreigners to say Chinese.
Some netizens said,
I have seen the image of a middle-aged woman after removing special effects,
Some people also suspect that she used the "AI face-changing" technology.
Look at the skeletal structure,
Genders may all be "foot-choppers".
On April 1, Douyin made a statement to the "Russian Nana" account
A "indefinite ban" penalty was imposed,
As can be seen from the announcement,
The reason is "abuse of platform props" and "counterfeiting of fake people",
Netizens doubt,
Obviously, it's solid.
The short video platform in the mainland has developed rapidly,
It has attracted many foreign friends to settle in.
They may show their own customs and customs,
Or share your experience of living in China,
Played a role in cross-cultural exchange,
It has attracted a lot of attention from netizens.
However, some people with ulterior motives,
Also smelled the opportunity to make money,
Desperate to take risks,
With the help of AI technology "makeover",
Create fake personas,
Take advantage of the mood of netizens who hope for friendly exchanges,
"What do you like to hear, what you like to watch,
I'll just say what I want, I'll perform whatever."
A simple video,
A few words "Long live friendship",
It can make simple netizens deeply moved,
Like support, pay for it,
Then the crooks come to a "precision harvest".
"You seal my number?" Then I'll change the special effects and do it again."
The cost of breaking the law is really a bit low.
The Internet is not an extralegal place,
A persona based on false facts,
Both occupy public resources,
It is also the patriotism of consumer netizens,
It is even more fraudulent and disturbing social order,
Talking nonsense about the situation in other countries,
It may even cause foreign affairs problems.
This kind of account must not be written at once,
Easily let go of ta.
Relevant platforms should coordinate with the police,
Recover the proceeds of their goods,
pursue its legal responsibilities,
They cannot be allowed to continue to "change their faces" and act arbitrarily.
AI technology can change face, change voice,
But the provider of network audio and video information services
The spirit of conscientiously assuming supervision and management responsibility must not change.
With the maturity of AI technology,
The application threshold is also decreasing.
Use some props on the short video platform
You can "make a makeover".
In accordance with the relevant regulations,
Production, publishing, dissemination of non-authentic audio and video information,
should be marked in a conspicuous manner,
But several platforms have no logo for the video of "Russian Nana".
If it is privately synthesized and uploaded,
Relevant platforms should fulfill their audit responsibilities,
In its accumulation to a certain number of fans,
When the influence gradually increases,
Their nationality and curriculum vitae should be strictly verified,
Instead of waiting for some netizens to find the problem,
The relevant audit work is ignored,
The flow has arrived, the goods have been out of the warehouse,
The last letter was written,
Leave "a field of chicken feathers".
Technology should serve the education of people,
Instead of deceiving and fooling people.
Deliver valuable, authentic information,
It is the foundation for the healthy development of the network audio and video industry.
In 2021, the scale of online video users in mainland China will reach 975 million,
Can't force users to become "Di Renjie", "Sherlock Holmes",
Look at the face, listen to the sound, and figure out the details
to distinguish between true and false content.
For users,
We should also keep abreast of the trends in technological developments,
When faced with online content,
Do not be gullible, not addicted,
Have questions through the formal channels feedback,
Don't give cyber crooks a chance to spice our eyes.
At a time when AI technology is about to profoundly impact our lives,
How to better manage and apply,
It is a topic that deserves many thoughts.
What do you think of the "AI Face Swap" app on social media?
Talk about the comments section~
Source: CCTV