March 24 news, according to the report released by IDC today, the shipment volume of China's Bluetooth headset market in 2021 is about 120 million units, an increase of 21.1% year-on-year. True wireless headphone shipments accounted for about 80.92 million units, and the handle in-ear Bluetooth headset was the most popular, followed by the bean type.
The report pointed out that in 2021, in the unit of personal name currency, the proportion of Bluetooth headsets within 100 yuan decreased, and the proportion of Bluetooth headsets in the range of 100-200 yuan increased significantly. It is expected that in 2022, the shipment of Bluetooth headsets in the two ranges of 100-200 yuan and 200 yuan-400 yuan will increase significantly.
Overall, shipments of China's Bluetooth headset market are expected to continue to rise in 2022, with shipments expected to be about 130 million units, up 13.1% year-on-year. Among them, the shipment of true wireless headphones is expected to be about 94.56 million units, an increase of 16.9% year-on-year.
Although IDC predicts that the year-on-year growth in China's Bluetooth headset market shipments will decrease in 2022, consumers' enthusiasm for bluetooth headsets this year is still high, of which the handle-type true wireless Bluetooth headsets with a price in the range of 100-400 yuan may be the most popular.
(7892025)