According to the New York Times, a recent inside information about the departure of Apple chief analyst Jony lve was exposed, not because of the salary problem speculated by the outside world, but because of the company's business philosophy. After Jony Lve complained that Jobs was gone, Cook took over and turned Apple into a "soulless money-making machine", not much interest in product design, and lost the motivation to create great products.
In an article titled "After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul," Jony lve said that he and Apple founder Steve Jobs were not superiors and subordinates, but partners, and even some products were the product of close cooperation. Jobs liked to go to Jony lve's design studio a lot to create products together, but Cook wouldn't. Jony lve makes no secret of the fact that Cook has no interest in product design compared to Jobs, rarely even goes to the studio to participate in research and development, and does not love his products at all.
When Apple decided to transform and decided to go deep into the layout of health products such as apple watch, Jony lve had a fierce argument with Cook and hundreds of employees, and the contradictions between the two sides became increasingly significant. In order to prevent the significant impact of Jony lve's departure, Cook deliberately "overridden" his responsibilities at the company, while also giving the so-called "chief designer" the title of bright and dark, almost for several weeks without real access to the product, becoming a vain designer.
Jony lve disliked this state so much that he eventually left Apple in 2019, and Cook also deleted all personal information about Jony lve from his official website in response. At this time, it has been 27 years since Jony lve joined Apple, and his tenure at Apple is even longer than Cook, personally leading the team to design the iPhone5S series, iPhone 6 series, the first Apple Watch and other products, which was also the best time for Apple's reputation.
When Jony lve announced his departure, many sober fans believed that Apple's turning point had arrived, and without Jobs and the chief designer, Apple's products only became money-making machines without souls. It is also true that after several generations of Apple products, there is almost no change in appearance, the iPhone 11/12/13 series are continuing the shape of the bangs screen, and the Apple Watch is also not subversive. The Apple that once led the industry seems to have been "suspended", and now Apple's market value has set a new record again and again, but there is no longer a dazzling design.
After leaving Apple, Jony lve was not idle, began to plan to set up his own design company, and even recruited four former Apple colleagues to join the team to continue to struggle for their dreams. But without Apple and strong financial support, can Jony lve build a brand new product with his talent? It's too early to talk about this, and I believe that time will give us the right answer.