Tech Planet May 2 news, according to media reports, Apple's former chief designer Jony Ive left Apple in 2019, after he was responsible for many of the tech giant's major product developments.
Recently, in a New York Times article, it was revealed that Jony Ive left Apple for the deeper reasons. With The addition of Cook and the death of Jobs, Jony Ive's work at Apple has changed dramatically. Cook's interest in design seems to be lower than Jobs's.
Fearing that Jony Ive's departure would affect the stock price, Cook reduced Jony Ive's responsibilities and named him chief designer. At the time, few people at Apple knew about Jony Ive's frustration and burnout.
These changes have also led to a drastic change in the way Jony Ive works, from making product reviews almost daily to sometimes not doing reviews for weeks.
In addition, Cook is constantly changing the direction of the company, including hiring former Boeing treasurer as a director of the company to replace the head of marketing, and Jony Ive does not support this change. Cook's move to give the finance department more of a say also infuriated Jony Ive.
On a night in June 2019 when Jony Ive decided to leave, he gathered his design team to the theater to watch the film Yesterday, which explores "the eternal conflict between art and commerce." After watching the film, Jony Ive told his team that "the arts need the right space and support to grow." ”