For the iPhone, I believe that everyone is very familiar with it, after all, more than 200 million iPhones are sold every year, and it is a monopoly of 70% of the world's high-end market, although some people often complain that the iPhone is not innovative, but it is still the ceiling of the smart phone, leading the trend, is the vane.
The reason why the iPhone is so cattle is because of its unique iOS ecology, as well as its process quality, and the other is the sense of design.
Now everyone may not think about the sense of design, but in the earliest days, the shape of the iPhone, the design of a home button, was really the first to create a smart phone interaction.
Its designer is Jony Ive, before 2019, he was Apple's chief designer, and the design of most of Apple's hardware products is in his hands.
Even Apple Park, Apple's headquarters building, is run by Jony Ive. But in 2019, after the completion of the main building, Jony Ive left Apple.
Recently, a media published an article "After Steve: How Apple Became a Trillion Dollar Company and Lost Its Soul", in which it revealed why Jony Ive left Apple.
According to the theory, Jony Ive left mainly because Cook was not interested in design, unlike the design supremacy of jobs in the era of Jobs, Cook was more commercial-oriented, and design was not so important, so he forced Jony Ive away.
In fact, since Cook came to power, everyone can also deeply feel Cook's strategy, that is, everything is business-oriented, which is the most profitable way, according to what way.
And this model has indeed made Apple a lot of money, revenue, profits are rising, and the stock price is constantly reaching new highs, even exceeding $3 trillion, becoming the highest market value technology company ever.
But while Apple's performance continues to reach new highs, everyone's doubts about Cook and Apple have never been broken, that is, everything is business-centric, so that Apple has lost innovation and lost its "soul".
However, for investors, Cook is undoubtedly the most successful, in his office, Apple's revenue increased by 3 or 4 times, and the market value increased by nearly 10 times, everyone made more money, so whether it is important to make money, or design is important, this is really difficult to say.