Will the car be depreciated when it is bought?
This is true for the most part. But in fact, the retention rate of some models even catches up with wealth management products.
Recently, the China Automobile Dealers Association and Jingzhen Estimation released the 2021 China Automobile Retention Rate Report, which shows that the three-year retention rate of Toyota Alpha and Mercedes-Benz G-Class off-road vehicles has reached 117.76% and 104.47% respectively. It is equivalent to the price of these two models in the second-hand car market after three years of opening, which is still higher than the guidance price of new cars, and the degree of value preservation can be called a wealth management product.
In addition, the top ten brands in terms of retention rate announced this time are: FAW Toyota, Dongfeng Honda, GAC Toyota, GAC Honda, Beijing Benz, BMW Brilliance, SAIC-GM-Wuling, Lynk & Co, Audi, and Changan Mazda. Japanese brands are in the forefront.
Japan leads the way in terms of retention rate
When it comes to retention rates, Japanese cars are in an absolute leading position. In the ranking of the retention rate of joint venture manufacturers, the top four automobile brands are all from Japan.
FAW Toyota ranks first with a three-year retention rate of 80.35% and is the only joint venture car brand to exceed 80%. Its models such as Zhixuan, RAV4 Rongfang and Vios have a good retention rate performance.
Dongfeng Honda ranks second among the joint venture brands with a retention rate of 79.75%, and its CR-V and Civic retention rates are ranked first in their respective segments, of which the three-year retention rate of Civic is as high as 79.75%.
In addition, GAC Toyota and GAC Honda ranked third and fourth with retention rates of 79.43% and 76.58%, respectively.
The list is also ranked according to the retention rate of each country's brand. Among them, the three-year retention rate of Japanese brand models is also generally excellent.
Among Japanese brands, Lexus ranked first with a three-year retention rate of 86.75%, followed by Toyota, Honda and Subaru, with a retention rate of 83.24%, 78.19% and 71.03% respectively.
Among the German brand models, Porsche has the highest three-year retention rate of 95.42%, followed by Mercedes-Benz and BMW MINI brands with 76.23% and 71.27% respectively.
Among its own brands, Wuling Automobile ranked first with a three-year retention rate of 70.55%, while Lynk & Co and GAC Trumpchi held a three-year retention rate of 67.17% and 65.54% respectively;
The three-year retention rate of American brands is generally not high, of which Tesla is in the first place, with a three-year retention rate of 64.82%.
However, because the retention rate is calculated in such a way that the price sold by a certain model after a period of use is the ratio of the manufacturer's guide price. Therefore, there will also be a problem of "the smaller the discount on new cars, the higher the retention rate".
Some insiders bluntly said that the reason why the retention rate of Japanese cars is high is mainly because the manufacturer's guidance price is low, the discount is small, and the retention rate is higher based on the manufacturer's guidance price. Some brands are in a state of high guidance price and high discount sales all year round, which also makes its retention rate calculated as "not very good".
Larger vehicles have a higher retention rate
From the perspective of model categories, the retention rate of large cars is the highest, with a 3-year retention rate of up to 80.87%; this is also the only category that can be 80% in three years after dividing according to the model level. It was followed by medium- and large-sized SUVs (74.63%), and the third was medium- and large-sized vehicles (72.1%).
Among them, in the medium and large SUV category, the Mercedes-Benz G-Class car ranked first with a three-year retention rate of 104.47%, higher than the original price. In second place is the Toyota Prado, whose three-year retention rate can reach 96.84%, and the Lexus RX's three-year retention rate can also reach 87.48%.
In addition, the MPV retention rate performance is generally good.
In recent years, the sales growth rate of MPV models has been more obvious. Due to its unique advantages in space, and most of the MPV users are just needed, they have become a plus point for the retention rate of MPV. In the list of MPV retention rates, the top ten models on the list have a retention rate of more than 70% in three years.
Take toyota alpha, which is officially priced at more than 800,000 yuan, as an example, its three-year retention rate is as high as 117.76%, which is also the highest retention rate of all models. The price of its three-year-old used car even far exceeds the guidance price of the new car vehicle. In other words, buying a three-year-old Toyota Alpha in the used car market is more expensive than buying a new car. Of course, almost no one can buy a new Toyota Alpha car at the guide price.
In the small car market, the highest three-year retention rate is Guangqi Honda Fit, with a retention rate of 78.09%; in the compact car market, Dongfeng Honda Civic has the highest 3-year retention rate of 79.75%; in the medium and large car market, the 3-year retention rate of Lexus ES has reached 95.53%.
In the SUV market, Suzuki Jimney ranks first in the small SUV market with a 3-year retention rate of 76.46%, which is related to the high import price of Suzuki Jimney and the niche in the market. In addition, in the compact SUV and mid-size SUV markets, the first are the Honda CR-V and GAC Toyota Highlander.
In the past year, although the scale of the used car market is still much smaller than the new car market, the growth rate is more impressive. According to the data, in 2021, the domestic market car sales were 26.275 million units, an increase of 3.8% year-on-year; in the same year, the mainland's second-hand car trading volume was 17.5851 million units, an increase of 22.62% over the same period last year.
The booming rise of the used car market has also made more and more people start to pay attention to the vehicle retention rate. It is understood that the calculation method of the retention rate is: the second-hand car transaction price / new car guidance price, which reflects the product strength, recognition and reputation of a model, and provides reference for repurchase, replacement, leasing, finance, marketing and other businesses.
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