Trees have roots, water has a source; people have ancestors and know their origins.
In China, there is an old saying that "rich is not more than three generations", the main meaning of this sentence is that countless famous and famous families have finally been lost in the long river of history, which makes people sigh. But this sentence is not accurate, there are many families that have been passed down for hundreds of years, and the reason why these families can stand up is mainly due to the inheritance of culture.
Any enterprise must have a heritage
As a country known for its craftsmanship, Japan has produced many craftsmen. Excellence and meticulousness have become synonymous with them, and the obsession with one thing has become the spiritual wealth passed down from generation to generation. When it comes to craftsmanship, many young people today are reluctant to learn, after all, today's craftsmen have been replaced by the so-called "internet celebrities".
Friends who have been to Japan know several must-check-in places, such as Universal Studios Osaka, Tokyo Disneyland, The Tide Sign on Orange Street, and the snow scene in Otaru. At best, these places are scenery punch cards, and have nothing to do with the spirit of craftsmen. But some people go to Japan to find the spirit of craftsmen that can still be found in today's time. There are three gods in the Japanese food world: Jiro Sushi, the god of sushi, Shumiyahashi, Tetsuya Hayaot, the god of tempura, and Kenjiro Kanemoto, the god of eels.
"God of Tempura" Early Otome Tetsuya, presumably people who have eaten know that the ingredients used in this restaurant are determined according to the local season, and each season has limited ingredients, so it can be said that with the inheritance of the master's craftsmanship, it may not be easy to book a seat. Diners who are fortunate enough to be able to eat in this restaurant are extremely demanding of the food itself, which also happens to be a test of the master's craftsmanship.
Having said so much, what is the inheritance? The so-called blue is better than blue, and the eldest disciple of Tetsuya Otome also opened a tempura store after returning to China, inheriting the master's craftsmanship, which can be said to continue to pass on the culture of tempura. Therefore, the spirit of craftsmanship is not only reflected in craftsmanship, but the most important thing is the original intention.
25 years of inheritance, contributing to 1.5 million users in China
If Japan is a country that is a model of ingenuity, then Japanese car companies also have a spirit of ingenuity, and so does Toyota, a brand that has been doing one thing for 25 years, that is, developing dual engine power.
Toyota, an early developer of new energy technologies and widely popularized, launched the world's first mass-produced hybrid model, the PRIUS Prius, in 1997. In 2005, when the domestic new energy vehicle policy has not yet been introduced, subsidies have not been implemented, and the awareness of energy conservation and environmental protection of ordinary people has not yet awakened, Toyota has already put the second-generation Prius equipped with THS system off the production line in Changchun, which shows its forward-looking and action capabilities. So far, Toyota has experienced 25 years of four generations of development, Toyota dual engine of the three major technologies have also undergone four generations of development, compared to the original generation, the current hybrid system is smaller, stronger performance, lower cost, but also improve fuel economy. Although Toyota's dual engine technology has been very mature, Toyota still focuses on the research and development of dual engine technology, and this heritage spirit coincides with the spirit of Japanese craftsmen.
At present, Toyota has 45 HEV products and has accumulated sales of more than 18 million vehicles worldwide. On average, nearly 7 out of every 10 hybrids in China are Toyota hybrids. The Toyota Twin Engine family, consisting of more than 10 models launched in China, meets the personalized needs of different families in the same house of the four generations, the update of generation after generation, its high-quality driving experience and fuel saving, which is enough to make it give full play to its comprehensive strength in the current wave of energy conservation and new energy, and become a well-deserved "C-bit hybrid".
In the past few years, although there is no policy subsidy, the sales of hybrid vehicles in the domestic market have been soaring. Hybrid models with its low fuel consumption, high endurance, low emissions and other advantages have become the mainstream choice of the market, as of now, Toyota Twin Engine sales in China has exceeded 1.5 million, Toyota Hybrid with its advanced technology, mature and reliable, fuel saving and environmental protection, so that 1.5 million users become beneficiaries, user word of mouth. At the same time, it has also led to the rapid development of hybrid technologies of other companies in the industry, including Honda and BYD. At the 2020 annual meeting of the Society of Automotive Engineers of China, Li Jun, academician of the Chinese Academy of Engineering, chairman of the Society of Automotive Engineers of China and professor of Tsinghua University, released the "Energy-saving and New Energy Vehicle Technology Roadmap 2.0" on behalf of the Society of Automotive Engineers of China, which basically clarified the development direction and development goals for the next 15 years. It clearly pointed out that by 2035, the automobile industry should achieve electrification transformation, all traditional energy-powered passenger cars will be hybrid, and the sales of energy-saving vehicles and new energy vehicles will each account for 50%.
It can be seen that in the accumulation of 25 years, Toyota Shuangqing not only has a deep-rooted industry position and reputation, but also occupies a large part of the market ownership in the current domestic family car market. It is said that "Toyota cars that cannot be broken", in fact, this view is not how strong the Toyota is, but the failure rate is very low. As a consumable, the car has been very successful in its limited use range and with the lowest failure rate. Toyota dual-engine models are widely spread in the industry in terms of high quality and durability in daily use. Japanese journalist Kiichiro Yokota once set a feat of driving the Prius across five continents, and in the 12 years of driving across the five continents, he experienced the test of various harsh environments such as the American jungle, the Sahara Desert, and the Qinghai-Tibet Plateau, and did not encounter any major faults and problems, which was enough to confirm the superiority of Toyota hybrid technology in terms of power and reliability.
Today's Toyota, if you want to say that dual engine technology is the main theme, it must be inseparable from the blessing of the TNGA architecture. The TNGA architecture is not only another innovation in Toyota's lean production, but also the perfect inheritance of Toyota's car-making philosophy of making "better cars" for consumers. Thanks to the blessing of the TNGA architecture, so that the low center of gravity, power performance increased by 15%, fuel efficiency increased by 20%, optimization costs again into research and development become a reality, TNGA architecture under the model have good handling, with dual engine technology, it can be said that Toyota is selling new cars, dual engine technology will not be absent, which is also the essence of Toyota's entire brand heritage.
As the first choice for family cars, Toyota dual-engine models can be said to meet the needs of any car used by the three generations of old, middle-aged and young people, up to the high-end Alpha dual engine, Willfa dual engine, down to the people-friendly Corolla dual engine, Leiling dual engine, the price is also to meet the 150,000 -800,000 levels. Elfa, Highlander dual engine these models can not only give a high-quality travel experience, for the family, but also to meet the needs of family cars, travel space, while its power, smooth, fuel saving, but also become a new definition of a higher driving experience. Corolla dual engine, Leiling double engine, etc., to meet the current young consumers' first choice of the first car, low cost, high endurance, high durability and comfort, but also let young people take into account the cost of the car and high-quality driving experience, killing two birds with one stone.
Write at the end:
Home is a haven for people to shelter from the wind, and the family belongs to the root system of a big family, a dish, a cup of tea, a word can reflect the cultural heritage of a family. In fact, inheritance is not only about persistence and perseverance, but also about the concentration of one thing. After 25 years, Toyota has continuously improved its dual-engine technology, so as to gain the recognition of 1.5 million car owners in China, which explains what is the spirit of craftsmanship.