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There is a saying in the global auto market: "Corolla's world record can only be broken by herself." "It's true.
For more than half a century, Corolla has been adhering to the research and development concept of "bringing happiness and happiness to everyone in the world", walking with the times and constantly evolving. After 12 generations of innovation, Corolla has created a legend of the world's family car with 50 million sales, and has maintained the highest sales record of a single model in the world, and no one can surpass it. In the 18 years since entering the Chinese market, Corolla has sold nearly 5 million vehicles and has always been the first choice for family cars in the hearts of the Chinese people.
The courage to explore, the courage to innovate, the achievement of the long-lasting Corolla. Keeping up with the pace of the times, keen insight into market demand, and constantly launching "happy" products, today, Corolla's position in the global automotive market is not only a world-renowned family car product, but has formed a growing family lineage.
Corolla, Corolla Double Engine, Corolla Double Engine E+, coupled with the Corolla Sharp Release listed at the beginning of this year, the innovative spirit flowing in The Corolla's blood has made it invincible in the global market.
Before the Corolla Sharp, in the minds of Chinese consumers, the Corolla was a family car that "can never go wrong in choosing it". The launch of Ruifang completely refreshed people's understanding of Corolla.
In fact, Corolla Ruifang is the world's most popular Corolla Cross, in the Corolla series to add SUV models, the reason is also very simple, because since the Corolla since its inception, has been adhering to the "bring happiness and happiness to everyone in the world" research and development concept, the generations of chief engineers and R & D team have also maintained this enthusiasm, while ensuring the high quality of products, according to each era, region to make flexible adjustments to meet the different needs of different customers.
The Corolla Cross was first launched in Thailand in 2020 and quickly gained popularity with local consumers, before sweeping the world, topping sales in Colombia, the Philippines and other places, and being hailed as one of the best-selling SUVs in the world this year.
FAW Toyota, which has been committed to "mass production and happiness for users", based on its insight into the current user needs, decisively introduced the Corolla Cross into China, so that the majority of Chinese users can feel the charm of Toyota's native cars, and named it "Ruifang". The launch of Ruifang not only enriched the family lineage of Corolla, but also became a new member of FAW Toyota's "Put" SUV.
It can be said that the addition of SUV models to the Corolla series is not an increase in models in a simple sense, but a challenge to innovation that Corolla has been adhering to, and it is also a practice for FAW Toyota to continuously meet the diversified needs of users.
Corolla Ruifang is another attractive global SUV model under the global architecture of Toyota TNGA, and corolla Ruifang, positioned as the "preferred multi-functional urban SUV", has three hard core strengths of "leapfrog space", "smart safety" and "smart driving control".
Based on the user's demand for large space and practicality, Corolla Ruifang has a large body that surpasses its peers, with a length, width and height of 4460mm*1825mm*1620mm, and a wheelbase of 2640mm, creating a wide and suitable seating space and strong storage capacity.
The front and rear head space is very spacious, the rear window has a large light transmission area, a wider field of view, and a more transparent and comfortable long-distance ride. In addition, the carola ruifang luggage volume of 438L, and the luggage uses a scientific ground height design, and the use of kick-type electric tailgate, even female users can easily carry luggage.
There are also many whimsies in the design of the Corolla Sharp, such as the rear door high door frame design, the door frame height of 787mm, with a high rear door opening height, improve the convenience of getting on and off the car.
Outside of space, safety comes first. Corolla Remos comes standard with a new generation of Toyota Safety Sense Safety, which integrates PCS pre-collision safety system, DRCC dynamic radar cruise control system, LTA lane tracking assistance system, and AHB automatic adjustment high beam system, which can reduce the probability of accidents and make driving safer.
At the same time, the new car is equipped with 7 SRS airbags as standard (the flagship version is equipped with 9 SRS airbags), and adopts THE GOA high-rigidity body design to minimize the injury to the occupants of the car after the collision, and actively be safely two-pronged, Corolla Ruifang provides users with a full range of five-star safety.
Crash tests by authoritative institutions have also verified the safety of the Five Stars of the Corolla Sharp. The Corolla Cross debuted in July 2020 as a Thai model and received a 5-star safety rating of 88.61 points on the ASEAN NCAP announcement crash test.
In terms of driving control, Corolla Sharp Amp fully continues Corolla's "easy to drive" DNA, with TNGA's new 2.0L powertrain, with a highly rigid body, suspension and wheelbase with fine optimization and tuning, giving the driver a relaxed, natural and stable driving texture. In view of the high fuel consumption pain points faced by consumers in congested urban road conditions, Ruifang optimizes the lightweight design of the body and the variable cooling system of the engine to achieve the improvement of fuel economy, and the fuel consumption per 100 kilometers is only 5.8L.
The hard power of the three dimensions not only shows the core values of Corolla Ruifang inheriting Toyota's QDR - high quality, high reliability and high durability, but also brings users a more convenient, pure, light and worry-free experience when driving, unlocking the sense of value and refinement beyond the same level of products.
In terms of intelligent technology, Corolla Ruifang is also full of sincerity. The whole series is equipped with a new Intelligent Travel interconnection system, intelligent speech recognition system, remote control car, head-up display, streaming media rearview mirror, etc., which is more in line with the needs of young consumers.
The Corolla series has always been the pillar of FAW Toyota's sales, and the addition of the Corolla Ruifang will further enrich the product lineup of the Corolla family and help it achieve higher sales.
At present, from the perspective of the members of the Corolla family, Corolla can be called the most balanced family car on the market at present, and has always been the first choice for Chinese people to buy family cars, and the family car market is very appealing.
With Toyota's unique hybrid technology, Corolla Double Engine provides consumers with more energy-saving and environmentally friendly family cars, which is the hotest environmental protection family car at present.
As a plug-in hybrid vehicle, the Corolla Dual Engine E+ not only has the endurance and charging anxiety of pure electric vehicles, but also can achieve ultra-low fuel consumption of 1.3L of 100 kilometers in comprehensive working conditions, providing users with high-quality new energy model choices.
Corolla "Tiantuan", which is composed of Corolla, Corolla Dual Engine, Corolla Dual Engine E+ and Corolla Ruifang, adhering to the genes of the world's best family cars and Toyota quality, will provide users with a wealth of model choices for creating a happy life, and will also harvest higher sales. Auto-First learned that considering the current epidemic situation, FAW Toyota is launching an exclusive lifelong maintenance plan for medical staff, covering its mainstream models, and practicing "mass production happiness for users" with practical actions.
According to FAW Toyota's "second venture" planning blueprint, in 2022 FAW Toyota will challenge the annual sales of 1 million vehicles for the whole year, becoming one of the few tens of millions of car companies in China.
In order to achieve the above goals, in addition to Corolla Ruifang, FAW Toyota is accelerating its product strategy, laying out major market segments, and meeting the diversified needs of users. FAW Toyota's first electric vehicle, the bZ4X, and many other new TNGA architecture cars will be listed one after another this year, fulfilling the promise of "mass production happiness" for users, and making great strides towards the goal of "annual sales of one million vehicles and tens of millions of users".