On January 26, Jiangling Motors Co., Ltd. and Ford Motor Company jointly established by Jiangling Motors Co., Ltd. and Ford Motor Company were officially announced. It is reported that the registered capital of the new joint venture company is 200 million yuan, of which Jiangling Motors holds 51% of the shares and Ford Motor holds 49% of the shares.
In order to accelerate the landing of Ford's China 2.0 strategy, and to further upgrade the cooperation between Ford Motor and Jiangling Motors, Jiangling Ford Technology was officially established. Officials said that Jiangling Ford Technology is positioned as a "challenger" and focuses on product research and development in the field of SUVs, and will launch new products that are more in line with the needs of Chinese consumers and are more youthful in the future. At the same time, jiangling ford technology products will also seek breakthroughs in the field of personalization and innovative technology, and the user's service experience will be further upgraded.
According to official information, in the past 2021, Jiangling Ford passenger cars achieved a sales increase of nearly 30% in the fourth quarter, and the annual export volume increased by 106% compared with the previous year, and the overall growth trend was very gratifying. At the same time, the new medium-sized SUV - Lingrui has also opened reservations on January 10 this year, which is equipped with Mobileye intelligent driving chip, and its performance in intelligent fields such as assisted driving and human-computer interaction is very worth looking forward to. And with the help of hardcore off-road SUV roadbreakers, collar S and medium and large SUV Lingyu and other models, the product line of Jiangling Ford Technology also tends to be perfect.
In addition, in terms of user experience, according to the official introduction, Jiangling Ford Technology has 181 stores in more than 150 cities across the country, and the Ford experience store officially known as "Family Space Home Space" has also adopted Ford's latest showroom design and user experience process to provide users with a more intimate service experience. At the same time, Jiangling Ford Technology also launched a new and upgraded Always-on user experience plan this year, and the Road Shakers Home also provides car owners with a self-driving tour service system into Tibet. It is believed that with the launch of a series of new models and the continuous improvement of user experience, Ford China 2.0 strategy will help Ford Motor and Jiangling Motors make greater breakthroughs in the Chinese market.