Car stuff (public number: chedongxi)
Author | Juice
Edited by | Xiaohan
Not long ago, Great Wall Motor announced its 2021 report card - selling 1.28 million vehicles in the whole year, an increase of more than 15% year-on-year. This is the sixth consecutive year that Great Wall Motors has achieved the grand goal of one million sales, which is worthy of praise.
In recent years, it can be clearly seen that Great Wall Motors has invested in intelligence, rapidly iteratively upgraded intelligently, and firmly grasped the development direction of the new era of intelligent vehicles.
From this point of view, it is not surprising that Great Wall Motors has been able to achieve continuous sales growth.
Looking back on 2021, Great Wall Motors has made remarkable achievements in intelligence, releasing a series of cutting-edge technologies such as a new electronic and electrical architecture, the third-generation intelligent assisted driving computing platform IDC 3.0, the NOH intelligent pilot assistance system and the first self-developed cockpit system GC-OS.
The upgrade of Coffee Intelligence 2.0 has raised the level of intelligence of Great Wall Motors by a notch, and the annual sales of millions of vehicles have brought a huge data base to Great Wall Motors. Through technological upgrades and massive data complement each other, Great Wall Motors has been able to continuously iterate its own intelligent technology, thus ensuring that it remains ahead of the fierce competition for smart cars.
From this point of view, intelligence has obviously become a new moat built by Great Wall Motors, which is not only a new momentum for the development of Great Wall Motors towards the annual sales target of 4 million units, but also an important moat to ensure the market position of Great Wall Motors.
First, the automobile industry has entered the era of intelligence Great Wall Motors has been at the forefront
2021 is a year of drastic changes in the automotive industry, and competition in intelligence has become a major trend.
Enterprises represented by new vehicles are actively making efforts in the electronic and electrical architecture of the vehicle, intelligent cockpit and automatic driving. As the products of new car manufacturers are gradually understood by consumers, consumers in the new era have begun to have more understanding of intelligent products.
The shift in consumer perceptions also illustrates how dramatic changes have taken place in the automotive industry. The former mechanical structure advantages, dynamic performance and other indicators are no longer the primary factors considered by consumers, but instead are the advantages of intelligence.
In such a market environment, if you want to catch consumers, you must make great efforts in intelligence.
▲Great Wall Motors is actively carrying out intelligent transformation
Great Wall Motors is a typical example of hard work in intelligence. As early as 2009, Great Wall Motors began to study intelligent driving technology, and in 2015, it first demonstrated L3 level intelligent driving technology, and in 2016, Great Wall Motors' team won the championship in the China Intelligent Car Future Challenge.
At the October 2019 Digital Expo, Great Wall Motors demonstrated intelligent driving black technologies such as L4-level urban intelligent driving, 5G remote unmanned driving, and fully automatic valet parking.
From the perspective of intelligent driving alone, Great Wall Motors has come to the forefront of intelligent driving in China.
However, Great Wall Motors has not only made efforts in intelligent driving, but also achieved rich results in the electronic and electrical architecture of the whole vehicle and the intelligent cockpit.
In general, Great Wall Motors has an early layout and sufficient results in intelligence. It is also in this way that Great Wall Motors has won the favor of many new generations of consumers and achieved eye-catching sales performance.
Second, adhere to the self-research path Intelligent achievements bloom in many ways
Just in 2021, Great Wall Motors also released and demonstrated many intelligent technology achievements, such as a new electrical and electronic architecture, a self-developed cockpit system GC-OS, and a fully developed third-generation intelligent driver assistance computing platform IDC 3.0.
The key to smart cars mainly lies in the electronic and electrical architecture of the whole vehicle, Tesla, Xiaopeng and other new car companies through the development of a new electronic and electrical architecture, to bring consumers beyond the use of most models of experience.
It can be said that without a good electrical and electronic architecture, it is tantamount to wanting to do a good job of intelligence. Self-developed electronic and electrical architecture requires a lot of manpower, material and financial resources, most car companies in this regard have chosen to cooperate with third-party enterprises, while Great Wall Motors believes that the core technology should be in their own hands, and actively layout self-research.
At present, Great Wall Motors has set up a high-quality R & D team, with more than 2,500 people in the electronic and electrical architecture alone, with a complete forward independent full-process R&D capability.
▲Great Wall Motor released a new electronic and electrical architecture
On June 29, 2021, Great Wall Motor released a new electrical and electronic architecture, developing a central control unit that integrates functions such as power, chassis, body, driver assistance, and vehicle control. This new E&E architecture is guided by user needs and adopts the SOA concept to standardize communications, establish dynamic communication relationships, and better realize the interconnection of everything.
Compared with most joint venture car companies, and even compared with some domestic car companies, Great Wall Motors has stepped on the pulse of the times and walked to the forefront of the industry.
With a good electrical and electronic architecture, a smart cockpit and intelligent driving are also needed to improve the driving experience of the vehicle. Great Wall Motors also takes this into account and comprehensively develops intelligent cockpits and high-end intelligent driving.
In terms of cockpit, Great Wall Motors has developed its own intelligent cockpit system GC-OS, which has a number of open capabilities and advantages. If you can provide app unified interface + HAL unified interface, and support UI/UE platforming + brand differences, you can take into account a variety of high-computing platforms, and you can adapt to the major brand models of Great Wall Motors.
▲Great Wall Motor released a new intelligent cockpit platform
In terms of intelligent driving, Great Wall Motors released the fully self-developed third-generation intelligent assisted driving computing platform IDC3.0, which has a single board computing power of up to 360T, which can be continuously upgraded to 1440T through inter-board cascading, which can effectively support the on-board computing of the AI visual model.
IDC 3.0 supports up to 6 Gigabit Ethernet and can be connected to high-definition cameras, millimeter-wave radar and solid-state lidar at the same time, enabling L3 and higher level autonomous driving.
▲Great Wall Motor's new intelligent cockpit platform has a number of advantages
At this stage, autonomous driving has become an important competitiveness of car companies, and Great Wall Motors is ready.
It is not difficult to find that the layout of Great Wall Motors in the field of intelligence has covered all aspects. Many car companies have a focus on intelligent research, either to force intelligent cockpit, or to force intelligent driving, and even some car companies have no ability to develop themselves at all, and gradually become "assembly plants".
Great Wall Motors took this into account from the beginning, refused to "work" for suppliers, and developed all aspects of automotive intelligence such as electronic and electrical architecture, intelligent driving, and intelligent cockpit.
Great Wall Motors has fully grasped the key to intelligent vehicles and seized the opportunity in the future competition.
Third, the massive data blessing Great Wall Motors built a new moat
While focusing on the development of technology, Great Wall Motors' data advantages have also begun to stand out.
Data is very important for vehicles, especially for smart cars. Enough and excellent data can effectively enhance the AI algorithms of smart cockpits and intelligent driving to continuously improve the product.
As one of the Chinese car brands, Great Wall Motors has a massive database, and this data has also effectively improved its intelligent products.
Relevant data shows that the average commute time in cars in cities such as Beijing and Shanghai is currently close to an hour and a half a day, and a smarter cockpit environment can bring a good driving experience.
In the process of use, users can personalize their own cockpit according to their own needs, and functions such as voice assistants can also be continuously upgraded and evolved according to user feedback.
With the blessing of big data, the cockpit will become more intelligent, the system will receive and understand user instructions more accurately and efficiently, and even the smart cockpit can actively recommend content that meets the needs of users, so that the service can accompany.
Intelligent driving technology is even more inseparable from the support of massive data.
At present, Great Wall Motors has accumulated more than 4 million kilometers of HWA high-speed driving assistance mileage, and at the end of December last year, the NOH (Navigation on HIPilot) intelligent pilot driving assistance system also began to be officially launched.
The continuous breakthrough of Great Wall Motor's intelligent technology attracts more consumers, thereby promoting the growth of sales, and the massive data brought by sales will also feed back the technology update and iteration, thus forming a virtuous circle.
In general, great wall motor's intelligent R & D capabilities and R & D achievements, combined with massive databases, have formed a strong systematic competitive advantage, which is not only a new momentum for sales growth, but also a new moat to maintain its own market position.
Conclusion: Intelligent The key to Great Wall Motors' victory in the future
In June this year, Great Wall Motors threw out the 2025 strategy - by 2025, to achieve global annual sales of 4 million vehicles, of which 80% are new energy vehicles, operating income of more than 600 billion yuan, by 2025, the cumulative investment in research and development will reach 100 billion yuan.
Wei Jianjun, chairman of Great Wall Motor, believes that if Chinese auto brands want to achieve real transcendence, they must quickly amplify their advantages in these three to five years.
Intelligence is undoubtedly the most important weapon in the new era, and Great Wall Motors has firmly held it in its hands, which will also become the key support for its realization of the 2025 strategic plan.