Infiniti's third domestic car QX60 is currently officially given a pre-sale price range of 450,000-660,000 yuan, and the top price is even higher than the previous import version, and many consumers' first reaction is that it is too expensive. Recently, the online car market visited dongfeng Infiniti dealers in Beijing and learned that the final official guidance price of domestic QX60 will be raised by 40,000-50,000 yuan in the existing pre-sale price. In addition, according to dealer staff, at this stage, each store is striving for a large number of pre-sale stage reservations, and the more orders the storefront can apply for more preferential policies in the future.
As a luxury brand medium and large SUV, the price of the domestic QX60 is not expensive compared with the first-line luxury brand models such as the Audi Q7 (manufacturer guidance price: 70.18-869,800 yuan), Mercedes-Benz GLE (manufacturer guidance price 69.98-8803 million yuan), BMW X5 (69.99-83.99 million yuan) and other first-line luxury brand models. However, Infiniti's current situation in China is somewhat embarrassing, and its influence is far less than that of the BBA.
From the sales point of view, Dongfeng Infiniti sold 13,478 vehicles last year, which is not as good as second-tier luxury brands such as Chery Jaguar Land Rover and Changan Lincoln, and BBA is even more different, with annual sales even 1/3 of its monthly sales. So even if the price of a medium-sized and large SUV such as the domestic QX60 has dropped below 50, consumers still can't buy it.
To take a more intuitive example, it is easy to understand that the premium ability is not as good as the BBA, which is compared with cadillac, which is also the second echelon. Cadillac's domestic medium and large SUV CT6 manufacturer guidance price is 392,700-55.27 million yuan, the starting price is nearly 60,000 yuan cheaper than the domestic QX60 in the pre-sale stage, and the car currently has about 55,000 yuan of terminal discounts, and the comprehensive price is nearly 120,000 yuan cheaper.
The appearance of the domestic QX60 adopts the design concept of "breakthrough aesthetics", the front face is equipped with a large-size trapezoidal middle net, the side of the car is selected for a double-sided body design, the light group is a through-style (the middle section does not perform the lighting work), and the "INFINITI" logo is placed below, which is more advanced. The interior swept away the moderation of the models on sale, equipped with a 12.3-inch floating central control screen and a 12.3-inch full LCD instrument, further enhancing the luxurious atmosphere.
In terms of power, the new car is equipped with a 2.0T VC-Turbo turbo engine, the maximum power is 185kW, the peak torque is 376N·m, the transmission system matches the 9-speed manual transmission, and the fuel consumption of 100 kilometers under the WLTC standard is 9.6L/9.8L (two-wheel drive/four-wheel drive).