The curtain has just begun in 2022, but the car market war is extremely fierce. After all, now the industry competition tends to be white-hot stage, the major manufacturers dare not have the slightest slack, and they are always under the high pressure of being eliminated by their opponents. With the strong rise of domestic car-making forces, joint venture car companies are no longer as beautiful as in the past, and many consumers prefer the former when buying cars, and regard the latter as invisible. In order to reverse this situation in time, this year we will see many joint venture new cars in the sales competition. The following four models are representative of them, I don't know if they can stand out.
Toyota Granvia
Now the MPV field has become a hot spot in the industry, after all, after the gradual relaxation of domestic fertility policies, family cars will usher in a new growth point. Although Toyota has long launched the Alpha and recently brought MPV models such as Xena, the latter has encountered a "price increase storm", and the reputation and sales are not satisfactory. In order to enrich its product line in time and grab this big cake, Toyota is about to start the road to localization of GRANVIA. In fact, clear-eyed people know that this car is a hardcover version of Haishi, but Toyota has made targeted adjustments on the basis of retaining the basic framework. The car's chassis and powertrain will replicate the Sena route, so fuel economy and driving experience don't have to worry.
In terms of shape design, GRANVIA will add a lot of trend elements, try to avoid weakening the business perception, and more in line with the current aesthetic trend. The oversized mid-mesh on the front of the face highlights the powerful aura, and the middle is filled with a number of horizontal thick chrome trim strips, which can effectively enhance the recognition. The tough headlights group is a highlight, showing a strong sense of power beauty. The GRANVIA size is a big advantage, with a length of at least 5300 mm and a wheelbase of 3200 mm. It will be launched in a seven-seat version, and the carrying capacity is worth recognizing. However, the interior configuration of the current model is really difficult to compliment, if the targeted improvement cannot be made after localization, it is estimated that it will repeat the mistakes of Xena.
Toyota Crown
The name of the crown need not be said, its second-generation model entered the domestic market in 1964, it was the first toyota model exported to us that year, the sensational effect caused by it is called a prestige, or Tencent Automobile's "National God Car" shortlisted model. It also had a highlight moment and became the dream model in the hearts of many people. However, after the big wave of sand and sand, the fourteenth generation of models was officially discontinued in China in 2020, and the first generation of tyrants bid farewell. But Toyota has been reluctant to give up this star series, so the new generation of crowns will return this year, of course, not too close to the people in terms of price.
The new car focuses on a youthful style in terms of appearance, which is consistent with the mainstream aesthetic. Many people like the front part of the face of the inverted trapezoidal huge net, after the blackening treatment and the sharp headlights on both sides complement each other, with a more exaggerated front bar shape, the visual impact is overwhelming. And its interior layout also attaches importance to creating a scientific and technological look, large size floating touch LCD screen with traditional physical buttons to take care of the car preferences of different consumer groups, full LCD instrument UI interface design is clear and clear. HuD head-up display, streaming media rearview mirrors and other configurations are available, and three different tuning power combinations show excellent competitiveness. It is worth mentioning that its 3.5L hybrid version not only matches the 10AT gearbox, but also supports a full-time four-wheel drive system, and the driving control experience is quite excellent.
Ford Mondeo
Ford urgently needs to get out of the predicament, after all, it has been mired in sales in the domestic market in recent times, and it is difficult to open the situation for a long time. Fortunately, the emergence of EVOS has made things turn a little better, and people have begun to pay attention to this old car company again. The advent of Mondeo is expected to play a role in fueling the brand's rebirth.
Mondeo's outstanding appearance, interpreting the concept of "potential energy aesthetics", skillfully blending industrial texture and fashion aesthetics, especially the 3D scale grille is highly recognizable. And its interior layout is the same as EVOS, and the oversized integrated screen will bring you a shocking feeling. The new car is expected to be powered by a 2.0T turbocharged engine, and the output will not disappoint you, with a maximum power of 175 kW and an 8AT transmission that are both leader-level.
Mercedes A-Class
In fact, although the Mercedes-Benz A-Class has been ridiculed by many as a "fake Mercedes-Benz", it still sold 59,626 vehicles last year, ranking high in the field of compact cars, and old rivals such as the AUDI A3 and BMW 1 Series have performed well. Seeing that there is still a large room for growth, Mercedes-Benz will launch a new A-class this year, which makes the outside world quite look forward to it.
The new car has a limited range of changes in the shape design, and continues to adhere to the urban fashion and exquisite route, which is very suitable for the white-collar workers who only work. And it continues to maintain high value + high-tech standards in the interior, which is the key to Mercedes-Benz's foothold in the market. What is intriguing is that the new A-class may be equipped with Geely's 2.0T engine, if it comes true, it will not only effectively improve the cost performance, but also open up a new situation of cooperation between domestic car companies and joint venture brands, and truly bring benefits to consumers.