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300,000 yuan car purchase strategy, luxury cars ushered in a new face

For people in the career upswing period of 300,000 yuan luxury cars is always an unavoidable topic, sometimes not only to support the scene, but also to pursue a more high-end driving experience. In the face of luxury cars, many people first think of BBA, especially in recent years, BMW 3 Series and Audi A4L have successively brushed a wave of existence. This year's Mercedes-Benz C-Class also ushered in a new generation of models, but at this BBA collective reunion, the luxury car market also ushered in a new member Lincoln Z. On the one hand is the veteran luxury powerhouse, on the other hand is the rookie of the luxury car market, who can get the favor of consumers, the following through the comparison to reveal the answer.

300,000 yuan car purchase strategy, luxury cars ushered in a new face

The models selected in this comparison are Lincoln Z 2022 i Enjoy Elegant Edition, the official guidance price is 300,000 yuan; the Audi A4L 2022 model 40 TFSI fashion and elegant model, the official guidance price is 321,800 yuan; the Mercedes-Benz C-Class 2022 C 260L, the official guidance price is 351,200 yuan; bmw 3 series 2022 325i M sports suit is 312,300 yuan. Although there is a slight gap in the price of these models, they are the most concerned and best-selling models among consumers.

Appearance: The established giants have their own tendencies to develop in the Lincoln Z

The four cars are adhering to their respective family design concepts, the new Audi A4L has two appearance styles, the sports version adopts the latest honeycomb structure in the net, sharp headlights with silver fangs have a strong sense of movement, the ordinary version is the horizontal grille, the fog lamp position is also a simple shape, very low-key; the new Mercedes-Benz C-class continues to continue the top-down inheritance, the front face shape has a sports version and an executive version of the two designs, but the executive version of the horizontal grille inherited from the Mercedes-Benz S is slightly stingy on the Mercedes-Benz C-class, In contrast, the more recommended sports version of the Nissei Galaxy Network is more in line with the temperament of the Mercedes-Benz C-class; as a BMW known for sports, the BMW 3 Series is the most sporty model among the 4 models, especially with the M Sports Flare Suite, the ferocious momentum comes up instantly.

300,000 yuan car purchase strategy, luxury cars ushered in a new face
300,000 yuan car purchase strategy, luxury cars ushered in a new face

It can be seen that for the 300,000-level luxury car BBA is more inclined to sports style, the sense of luxury is ignored. However, this is not a problem for the rookie Lincoln Z, Lincoln Z highly restores the design of the concept car, the wide grille is connected with the narrow lights on both sides, the dot matrix embellishment with the logo in the middle network is very detailed, and the through-LED daily running lights born out of the concept car add a rare sense of technology to the Lincoln Z. Lincoln Z also has i cool, i enjoy two designs, i cool use more blackening elements, the front bracket air intake shape is larger, sharper, more sporty; i enjoy more chrome elements, the front surround air intake design is relatively peaceful, to highlight the thickness of the front, noble sense.

300,000 yuan car purchase strategy, luxury cars ushered in a new face
300,000 yuan car purchase strategy, luxury cars ushered in a new face

On the side of the body, the Mercedes-Benz C-Class and audi A4L are relatively mediocre, and the only thing that may reflect the personality is the shape of their respective wheels. The overall body proportions of the Lincoln Z and BMW 3 Series are more coordinated, and the sneaky back shape makes the Lincoln Z more elegant and stylish. In addition, the advantages of the Lincoln Z from the concept car are once again highlighted, not only has a richer wheel shape, but also adds a hidden door handle design, which is rare in fuel vehicles, and the black decoration between the front fenders and the front door also makes the body side no longer monotonous.

300,000 yuan car purchase strategy, luxury cars ushered in a new face

On the side configuration, the Lincoln Z series is equipped with a keyless entry function as standard, bmw 3 series in addition to the minimum model has no configuration, the middle and high-end models are equipped with keyless entry, Audi A4L keyless entry function only appears in the middle and high models, the low-end models need to spend 4000 yuan to choose, and the Mercedes-Benz C-class needs to be equipped with a keyless entry function.

300,000 yuan car purchase strategy, luxury cars ushered in a new face

The rear shape of the car, the Audi A4L is relative to the plate, and the sports style is not obvious. The Mercedes-Benz C-Class continues the rear design style of the latest family sedan, and the triangle taillights highlight the personality. The BMW 3 Series features the latest L-shaped taillights, a narrow red structure that stretches the visual width. Lincoln Z uses a distinctive family of through-style taillights, using a new 3D suspension design, the blackened light body details are exquisite, and there are three kinds of lamp languages: elegance, dynamic and passion, and the style is cool and full of ritual.

300,000 yuan car purchase strategy, luxury cars ushered in a new face
300,000 yuan car purchase strategy, luxury cars ushered in a new face
300,000 yuan car purchase strategy, luxury cars ushered in a new face
300,000 yuan car purchase strategy, luxury cars ushered in a new face

Interior: Mercedes-Benz heritage can not be underestimated Lincoln Z configuration crushing crowds

The interior of the new Mercedes-Benz C-Class is exquisitely designed, especially with the right amount of silver chrome parts, and the luxurious atmosphere is just right. The Audi A4L was finally replaced by a touch screen after being revamped, but the overall interior atmosphere has not changed much, and the stability is more than trendy. The BMW 3 Series brings sport to the interior, the interior design is angular, and the simple interior is left with only the pure pursuit of sports. Coming to Lincoln Z, if the appearance of Lincoln Z gives people a taste of a hint of technology sweetness, the interior will subvert ordinary people's cognition of fuel vehicles, 12.3 inches + 27 inches large screen almost covers the entire center console, Lincoln Nebula human-computer interaction, intelligent digital assistant and vehicle-road collaboration functions are in the form of standard.

300,000 yuan car purchase strategy, luxury cars ushered in a new face
300,000 yuan car purchase strategy, luxury cars ushered in a new face

Inside, Mercedes-Benz has always been crushing the existence of BMW and Audi, and it is not too much to describe it as "never lost", but in the face of luxury car rookie Lincoln Z, this sentence seems to have become bottomless. The four models all use LCD instruments, highlighting the heritage of luxury cars, but the 27-inch large screen of Lincoln Z on the central control screen is definitely the existence of the crushing class, Mercedes-Benz C-class, BMW 3 Series, Audi A4L is still hovering in 10 to 11 inches, and Mercedes-Benz C-class is missing GPS navigation function.

300,000 yuan car purchase strategy, luxury cars ushered in a new face
300,000 yuan car purchase strategy, luxury cars ushered in a new face

Compared to the higher priced Mercedes-Benz 2022 C 260L, Audi A4L 2022 40 TFSI fashion elegant model, BMW 2022 325i M sports suit and other models of the main sales car, Lincoln Z 2022 i Enjoy Elegant Edition on the basis of lower price is also equipped with Ruiwei audio, steering wheel heating / ventilation, leather seats, interior and exterior mirrors automatic anti-glare, 19-inch wheels, and many of these configurations in the Mercedes-Benz C-Class, BMW 3 Series, The Audi A4L is either a regretful absence or needs to spend money on optional equipment. It is worth mentioning that the Lincoln Z and three other models are not equipped with ANC active noise reduction function to improve driving comfort.

300,000 yuan car purchase strategy, luxury cars ushered in a new face

Space: Lincoln Z redefines luxury large spaces

The wheelbase of all four models is above 2900mm, but in terms of body length, the Lincoln Z is 10 cm longer than the longest Mercedes-Benz C-Class in the BBA, and the body width and height also crush the Mercedes-Benz C-Class, BMW 3 Series and Audi A4L, winning the advantage for the lateral and longitudinal space and head space in the car. Taking the rear row that best reflects the space gap as an example, even if the Mercedes-Benz C-Class has the longest body in the three BBA models, but the leg space can not be said to be superior, the BMW 3 Series is even inferior to the Mercedes-Benz C-Class and the Audi A4L, and it seems that because of the focus on sports, it has abandoned the others. The Lincoln Z lays the advantage of large rear space with the longest body size, and shows the luxurious large space to the fullest.

300,000 yuan car purchase strategy, luxury cars ushered in a new face
300,000 yuan car purchase strategy, luxury cars ushered in a new face

In terms of ride comfort, the Lincoln Z and Mercedes-Benz C-Class perform superiorly, the seats are moderately soft and hard, the sense of wrapping and support is better, and both models have added cushions in the headrest position for better comfort. In contrast, bmw 3 series and Audi A4L are slightly inferior, not only the seat comfort is not as good as the first two models, but also in the comfort configuration is also relatively stretched, the price of more than 300,000 seat heating still needs to add money to choose, riding comfort performance of mercedes-Benz C-class is no exception. As a lower price, the Lincoln Z not only comes standard with seat heating, but also the front main passenger seat is equipped with seat ventilation.

300,000 yuan car purchase strategy, luxury cars ushered in a new face

Motivation: Break the division of the old giants such as three, six and nine

The audi A4L series is all 2.0T + 7DCT power combination, but there are three versions of high and low engine power, of which the Audi A4L 2022 40 TFSI fashionable and elegant model that consumers are most concerned about is equipped with a 2.0T medium power engine, the maximum power is 140kW, and the maximum torque is 320N·m. Mercedes-Benz C-class series for 1.5T + 48V light mix + 9AT power combination, the engine has high and low power adjustments, consumers pay more attention to the model is equipped with a high-power version of the engine of the 2022 C 260L, the maximum power of the engine 150kW, the maximum torque of 300N·m.

300,000 yuan car purchase strategy, luxury cars ushered in a new face
300,000 yuan car purchase strategy, luxury cars ushered in a new face

Bmw 3 Series is a 2.0T+8AT power combination, the engine also has three versions of high, medium and low power, and the main sales are the 2022 325i M Sports Suit model equipped with a medium power engine, with a maximum engine power of 135kW and a maximum torque of 300N·m. Lincoln Z is the standard 2.0T + 8AT power combination of the whole series, the engine does not have a variety of versions of the adjustment in power, the maximum power of 181kW, the maximum torque of 376N · m, the lowest model also enjoys the same strong power as the high-end version.

300,000 yuan car purchase strategy, luxury cars ushered in a new face
300,000 yuan car purchase strategy, luxury cars ushered in a new face

It may not be intuitive to understand the power gap between the four models based on the power data alone, and the 0-100km/h acceleration performance can make the strength of the power of the four models more obvious. The main sales models of Mercedes-Benz C-Class, BMW 3 Series and Audi A4L have 0-100km/h acceleration performances of 7 seconds away, BMW 2022 325i M sports suits and Mercedes-Benz 2022 C 260L models 0-100km/h acceleration of 7.3 seconds and 7.7 seconds respectively, and audi A4L 2022 40 TFSI fashion elegant models take up to 8.2 seconds. In contrast, the Lincoln Z is equipped with a unified power for all series, and even the lowest model priced as low as 255,000 yuan can have an acceleration performance of 0-100km/h 6.8 seconds.

300,000 yuan car purchase strategy, luxury cars ushered in a new face

In terms of assisted driving, lincoln Z 2022 i enjoy the elegant version of lane centering, parallel assist, lane departure warning, lane keeping, traffic sign recognition, active braking are all equipped, while Mercedes-Benz C-class and BMW 3 Series only have one or two of them, and the Audi A4L is all needed to add money to choose. Mercedes-Benz C-Class, BMW 3 Series, Audi A4L are all equipped with fixed speed cruise, and Lincoln Z is equipped with more intelligent full-speed adaptive cruise, which greatly reduces the fatigue of drivers.

summary:

Compared with the four models, perhaps because the Audi A4L, Mercedes-Benz C-Class, bmw 3 Series have been in the comfort zone of luxury cars for too long, in addition to each small change, they have not paid much attention to the needs of consumers. This can be seen from the more than 300,000 Mercedes-Benz that bought 1.5T, even if the power parameters are not worse than the 2.0T engine, but this is not challenging the bottom line of consumers. On the other hand, Lincoln Z, as a rookie in the luxury market, not only inherits the lincoln brand's consistent thickness in power, but also keeps up with the trend of the times, bringing a lot of pressure to the veteran representative of the luxury car market, BBA.

Lincoln Z's advantages are not only reflected in the product, in the price of Lincoln Z is more subversive existence, the starting price of 255,000 yuan is lower than the Audi A4L, Mercedes-Benz C-Class, BMW 3 Series list of nearly fifty or sixty thousand yuan, with the price of the beggar version to enjoy the top configuration will be the best description of the Lincoln Z in the four cars. For you in the rising period of your career, Lincoln Z will not appear too ostentatious, but also bring the BBA's incomparable sense of luxury, fashion and technology, and most importantly, it can highlight your taste.

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