Text/Yangcheng Evening News all-media reporter Zhang Aili
Photo/Courtesy of respondents
A few days ago, weisa double engine brand day was held in Guangzhou Grandview Plaza GAC Toyota brand hall electrification experience center. GAC Toyota luxury mid-size SUV Wesa recently launched, offering a 2.5L dual-engine version, is a new hybrid force for GAC Toyota SUV. It is understood that GAC Toyota's 2021 dual-engine hybrid sales reached a new high, reaching 175633 units, and the leading edge continued to expand. At the same time, as an active attempt to explore a new model of marketing and displaying electrified models, the GAC Toyota Brand Pavilion Electrification Experience Center has accumulated 100,000 people entering the museum.
Weisa Dual Engine will become an important growth point
Since GAC Toyota introduced the Camry Hybrid in 2010, it has continuously promoted the expansion of the Hybrid Family. With the addition of Weisa Dual Engine, GAC Toyota has introduced seven HEVs and two PHEV models, covering various market segments and major price ranges in the three categories of cars, SUVs and MPVs.
According to the data, GAC Toyota hybrid models will sell 175,633 units in 2021, accounting for more than 20% of sales, ranking first among mainstream joint venture car companies. In the Guangzhou area, GAC Toyota double engine hybrid sales of 17,361 units in 2021, with a market share of nearly 39.4%, is the most popular hybrid brand in Guangzhou. Gac Motor Toyota SUV family in Guangzhou sold 64,609 units, hybrid SUV also achieved the first market share. In 2022, GAC Toyota will make all-round efforts to accelerate the popularization of dual-engine hybrids. In 2022, the company aims to achieve sales of 301,000 hybrid models, an increase of more than 70% year-on-year, and the sales of hybrid models in Guangzhou will increase to 27,692 units, an increase of 60% year-on-year.
In 2021, GAC Toyota's hybrid SUV series sales were 64,609 units, ranking first in the market share of hybrid SUVs. It is planned to sell 115,000 units of the hybrid SUV series in 2022, continuing to lead the hybrid SUV market with a year-on-year increase of 78%.
As a new hybrid force of GAC Toyota SUV, WEISA Dual Engine will become a strong growth point of GAC Toyota Hybrid Family. Weisa inherits the luxury brand gene, relying on the TNGA-K high-end platform and manufacturing, positioning "TNGA high-taste luxury SUV", which has both the function of an SUV and the texture of a luxury car.
The electrified brand pavilion has more than 100,000 people entering the museum
With the continuous introduction of dual-engine hybrid, plug-in hybrid models and pure electric models, GAC Toyota's electrification lineup continues to expand, and it is also actively trying to electrify marketing.
Based on the insight into the changing trend of customer consumption in the new environment, in order to make GAC Toyota's brand and products, especially electrified products, closer to customers and more convenient for customers to experience in an all-round way, GAC Toyota opened a brand pavilion in a large complex of the core business district such as Guangzhou Grandview Plaza to display GAC Toyota's latest electrification technology, networking and intelligent technology.
GAC Toyota Brand Pavilion Electrification Experience Center is the first time that GAC Toyota has entered the core business district in the form of a digital city exhibition hall, and is the first new channel ecological experience center in China that GAC Toyota has worked hard to build. The experience center is open 24 hours a day, providing users with electrified product experience, test drive, until the whole process of transaction service. The electrification experience center brings users an immersive electrification experience with eight intelligent highlights such as AR hybrid technology display, electrified intelligent welcome reception, "Electric Doctor" intelligent robot shopping guide service, and unmanned autonomous user reception at night.
The establishment of the electrification experience center is an important measure for GAC Toyota to practice the strategy of "all-round electrification", and since its opening one year, it has achieved a total of 100,000 people entering the museum, creating a practical experience closer to the user with "new space, new retail, and new experience", and further mass-producing happiness for users. In the future, GAC Toyota will open electrification experience centers and pop-up stores in more downtown business districts.
In order to help achieve the goal of "double carbon", GAC Toyota has accelerated its all-round electrification strategy, and developed dual-engine hybrid and pure electric dual routes. GAC Toyota will introduce the first model of the bZ pure electric exclusive series, the pure electric SUV bZ4X, which is scheduled to be launched in 2022. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)
Source | Yangcheng Evening News Yangcheng Pie
Edit | Wang Danyang