A few days ago, the driving line of sight learned from the official GAC Toyota that the cumulative sales of its Highlander models in 2021 reached 107733 units, an increase of 13% year-on-year; Among them, the monthly sales exceeded 10,000 units in the fourth quarter for three consecutive months, and reached 14,401 units in December, an increase of 39% year-on-year. Sales for the full year of 2021 and monthly sales in December 2021 both set new historical records.
Based on the new development pattern of "double cycle" and "double carbon" in the country, for 2025, GAC Toyota put forward three major strategies of "comprehensive high-end", "all-round electrification" and "all-field science and technology". In 2021, GAC Toyota's overall sales also reached a new high, with cumulative sales of 840396 units in the whole year, becoming the only mainstream joint venture car company to achieve double-digit growth, and the user base also increased to 6.18 million. Among them, TNGA model sales reached 665345 units, accounting for 79% of the total sales of the year; The three flagships sold a combined of 328,000 units, accounting for 39% and 49% of the total sales of TNGA models for the whole year.
In October 2021, with the launch of Toyota's global flagship MPV XENA, GAC Toyota officially formed the "three flagships" of TNGA with Camry, Highlander and Xena as the head. With the arrival of two new members of the TNGA compact SUV Fenglanda and TNGA luxury mid-size SUV Wesa, the GAC Toyota SUV family has expanded strongly. It not only achieves full coverage from large SUVs to small SUVs, from mainstream SUVs to trendy fashion SUV segments, but also forms a lineup of all-engine power products including GAS, HEV, PHEV, and EV, bringing consumers more and higher quality new choices.
The Highlander model has gone through a 21-year history, with cumulative global sales of more than 4.5 million units, becoming a phenomenon-level best-selling model; Domestic sales have been maintained for 12 years, and more than 1.1 million distinguished car owners have been recognized. As the first member of gac Toyota SUV family, but also the "spire" of SUV product matrix, it has continuously pulled the SUV family brand upwards, and has gradually formed a SUV high-value product gene led by "the world's leading TNGA architecture + Toyota advanced hybrid technology + Toyota high QDR" as the core, constantly refreshing the new height of each product in their respective market segments. So far, the GAC Toyota SUV family has initially established a highlander as the leader; Veranda and Weisa are the backbone; Fenglanda and C-HR have developed a full range of high-value SUVs for the base plate, so as to further meet the diversified needs of users in the new era.