In the domestic automobile market, many car brand manufacturers are mixed up, and there are many brand manufacturers that have gradually disappeared in the long river of history for various reasons, but there are also some car brands that are like Xiao Qiang, who cannot die, no matter how many changes or setbacks they have experienced, they can still insist on standing firm, yes, I am talking about Qoros Automobile.
Just recently, Qoros' owner Baoneng Automobile held a unique new car tasting meeting in Guangzhou, this time a total of two new cars debuted, including an SUV and a sedan, of which the SUV model is named BAO GX5, which is a quasi-mass production new car of Baoneng Automobile's new high-end brand BAO, and the other car, QOROS 6, is actually the new Qoros 6.
BAO is a new energy brand under Baoneng Automobile, the brand plans to have three models of GX15, GX16 and GX18, the release of the BAO GX5 is a cross-border pure electric SUV model launched by the brand, the car has a 650CT long-endurance rear-drive version and a 500CT high-performance full-drive version of a total of 4 models, NEDC comprehensive mileage up to 700km and 800km, the official 0-100km / The hourly acceleration time is 8 seconds and 4.5 seconds, respectively, and the car will be produced at Baoneng's Guangzhou plant and is expected to officially roll off the production line in July.
The other car is actually the new Qoros 6 under the Qoros brand, QOROS is actually the English name of the Qoros brand, this car adopts a completely different design style from the previous Qoros brand models, and the overall approach is a sharp and dynamic design idea, which can indeed give people a refreshing feeling.
At present, the specific parameters and configuration information of this car have not been announced, but these are not important, what is important is that we can learn through this car that Qoros is back, although Baoneng Automobile is not very reliable, but we can still believe that as long as Baoneng is still there, Qoros Is there.
Time push back to 2007, when cross-border car manufacturing at that time seemed undoubtedly a very ridiculous thing, there were not many successful cases, but failure examples abounded, and in 2007 by Chery and Israel's quantum company joint venture to build Qoros automobile and many cross-border car manufacturers at that time full of confidence, hesitation, and wandering among the major car companies to dig around the wall, so a large number of automotive professionals, it is precisely because of this, Qoros became one of the few brand new cars that survived at that time.
It is also because of this that Qoros Auto's Qoros 3 launched in 2013 became the first domestic brand model to easily obtain a five-star score in the European E-NCAP crash test, and its overall score was the first among all the same class models in Europe that year. At that time, we were also looking forward to the brand, but the next thing surprised everyone.
Qoros Automobile's poor sales, directly led to Qoros automobile brand perennial losses, since 2011 has actually been in a state of loss, in 2011 lost 700 million, 2012 lost 600 million, 2013 lost 1.5 billion (2013), 2014 lost 2.2 billion, 2015 lost 2.5 billion, 2017 lost 1.9 billion, a few years of loss of tens of billions of yuan, finally, the unstoppable Chery sold this hot potato to Baoneng Automobile.
In 2017, Baoneng Group spent 6.63 billion yuan to acquire 51% of Qoros Automobile from Chery, when Baoneng Automobile announced at the Zhi Automobile Dealer Conference that it would invest 10 billion yuan in Qoros Auto for new car research and development from 2018, and was expected to launch 26 new models by 2022.
Some time ago Chery Automobile also used a paper complaint to sue Qoros Automobile in court, the root cause of this lawsuit is actually Qoros has no money, can not repay the debt previously owed to Chery Automobile, Tianyan inspection shows that Qoros Automobile has been enforced dozens of times, it seems to have become history has become unavoidable, but this Baoneng Automobile conference but let us see the hope of Qoros Auto coming back to life.
epilogue:
In recent years, Qoros has been in a state of turmoil, in early 2016 after the launch of Qoros 5 no new models put on the market, coupled with the unreliable owner Baoneng, Qoros Car in the eyes of many people has actually been in a state of survival in name only, but what we never expected is that Baoneng has not given up Qoros Automobile.
In fact, Qoros auto is also lucky, although Baoneng is not reliable, but Baoneng automobile has a very strong capital system, and it is precisely because of this that it can be supported to the present, otherwise Qoros automobile will also be no different from Cheetah Automobile, Zotye Automobile, Lifan Automobile, Tianjin FAW and other car brands, but from the current market situation, Qoros Automobile has neither brand power nor product power, it is difficult to turn over as if it were ascending to the sky, and Baoneng Automobile was also exposed to be stuck in a shutdown due to financial problems some time ago. As for the future outcome of Qoros, I am afraid that only time can give us the answer.