Introduction: In recent years, with the continuous acceleration of domestic automobile upgrading, consumers are paying more and more attention to the retention rate when choosing models, so in the joint venture car market, which brands are more value-preserving? Recently, the China Automobile Dealers Association released the 2021 joint venture car brand retention rate report, the data shows that Toyota, Honda and Mercedes-Benz ranked in the top three, BMW, Mitsubishi, Audi, Nissan, Mazda, Tesla and Volkswagen are all ranked in the top ten, while Volkswagen only ranked tenth, or quite surprising. The joint venture car brands such as Hyundai, Buick, Kia, Cadillac, Chevrolet and Ford did not enter the top ten in terms of retention rate. The 2021 joint venture car retention rate ranking is revealed, BMW top five, Volkswagen is only tenth, Chevrolet is at the bottom!
1, Toyota won the championship, Toyota Motor's three-year retention rate of up to 83.24%, is the only joint venture car brand to break through 80%, Toyota's Highlander, Prado, RAV4 Rongfang and Camry and other models, are very valuable. Honda and Mercedes-Benz ranked second and third, Honda Automobile once again overpowered Mercedes-Benz Automobile, its retention rate led by nearly 2%, Honda's CR-V, Binzhi, Haoying, Accord and Civic are very valuable, CR-V and Civic won the championship of the compact SUV and compact sedan segments respectively.
2, Mercedes-Benz ranked third, the three-year retention rate of more than 75%, the value preservation performance is also outstanding, but Mercedes-Benz as a consumer's favorite luxury car brand, the retention rate performance is not as good as Toyota and Honda, or a bit surprising. BMW and Mitsubishi are in the top five, BMW's retention rate is also more than 70%, the overall market performance of BMW in 2021 is relatively average, and in the second-hand car market, BMW is still a sought-after commodity. Mitsubishi Motors ranked fifth, and it was a bit surprising that Mitsubishi Motors maintained its value so much, and its main model Mitsubishi Eurander performed mediocrely.
3, Audi, Nissan, Mazda, Tesla and Volkswagen ranked in the top ten, Audi car retention rate only ranked sixth, as the third largest luxury car brand, Audi car market performance has been excellent, but its discount is too large, so Audi's used cars want to sell high prices is still difficult. Nissan and Mazda's retention rate is above 65%, or expected, but Tesla and Volkswagen retention rate of less than 65%, is a big surprise, Tesla is the most popular new energy vehicle luxury brand, Volkswagen is consumers' favorite joint venture car brand, but their retention rate performance is obviously not matched.
Finally, the joint venture car brands outside the top ten are Hyundai, Buick, Kia, Cadillac, Ford, Skoda, Lincoln and Chevrolet, Hyundai, Buick and Kia have a retention rate of more than 62%, which is also more in line with market performance, Cadillac retention rate is more than 60%, Ford, Skoda, Lincoln and Chevrolet is less than 60%. The above is the 2021 joint venture car retention rate ranking released by the China Automobile Dealers Association, BMW top five, Volkswagen only tenth, Chevrolet bottom, what do you think of the list?