On January 16, the Dream Show began, and the Tencent Music Live BroadcastIng Ceremony ended perfectly. Platforms such as Kugou Music and Kugou Live broadcast brought this dreamlike music feast in the form of online live broadcasting. Nicholas Tse, Lin Xiaofeng, Cai Guoqing, Mao Buyi and other Chinese music singers sang classic songs, and the majority of Kugou netizens interacted with real-time comments and other methods, calling for idol passion online. Different types of musicians such as pop and live broadcast gathered together on top of this year's Annual Festival of Cool Dog Live Broadcasting with the theme of "Spotlight Night". Cross the age of music and sing the story of love.
That night, in the "Spotlight Night" Kugou Live Broadcast Annual Ceremony, each Kugou live broadcast singer lit up the entire stage like a bright star. Kugou live singer Tian Yiming sang "Drink Your Warm Oil" to perform "Tian's Love Song", Wen Yixin brought "All the Way to Raw Flowers" with a warm voice, and Zheng Yu softly performed "How to Sigh"... Their appearance ignited the Kugou live broadcast room and stimulated the enthusiasm of Kugou netizens for music. According to reports, in 2021, Kugou Live's Star Interactive Entertainment Label has created a total of 5 songs with more than 100 million plays.
The tolerance and support for multiculturalism is also what Kugou has been doing in recent years. In recent years, Guofeng music has broken into the public eye from a niche circle and is favored by more and more young people. That night, "How to Sigh" in the Cool Dog Guofeng New Language column, sung by the tender voice of Cool Dog live singer Zheng Yu, triggered a heated discussion among the majority of Cool Dog netizens.
"How to Sigh", as the masterpiece of the "dark horse" Zheng Yu of the national style, has exceeded 1 billion plays, and less than a month after its launch, it has successively won the Kugou TOP500 list, the National Style New Language List, and the Top 1 Music Peak List, with amazing explosive power. It is not difficult to see that Chinese style music is popular and has become a major trend in the Chinese music scene.
At this year's Kugou Live Broadcast Annual Ceremony, Nicholas Tse, Lin Xiaofeng, Cai Guoqing, and Mao Buyi used music as a key to open the door of netizens' years again. A musical dialogue that spans time and space also opens the curtain. If music is the key to opening the door of memory, then the musician is the ruler of the key to memory. A musical dialogue that spans time and space also opens the curtain.
Lin Xiaofeng sang "Friendship Years" again, familiar with the melody to reproduce the bloody rivers and lakes of his youth dreams. No matter when, music always has the magic of taking people through the years, Tse Tingfeng picked up the microphone again after many years, and lit up the memories of the green years with a classic old song "Thank You for Your Love 1999".
Kugou Live has always helped outstanding young musicians to dream of the road and excavated the new generation of Chinese singers. Kugou Live opens up an advanced channel for these musicians and helps them enter the Chinese music scene from the live broadcast room. Nowadays, more and more young people are embarking on the road of music dreams, these excellent young musicians are emitting a glimmer, and the potential they have will eventually bloom in this era.
Nowadays, user needs are intertwined with complexity and diversity, and Internet music platforms are constantly exploring evolution. Kugou takes "music" as the core resource closed-loop ecosystem and explores a set of dual models of "music + live broadcast" and "music + short video". This dual model allows more young musicians to be seen, grab out the "15 seconds of fame" that belongs to everyone, and make the road to the realization of music dreams smoother.