01.
When I brushed Douyin a few days ago, I saw an unusual live broadcast with goods:
In strong contrast to the handsome men and women dancing in other live broadcasts, the old father on the screen is introducing products with a solemn expression.
Most of the items sold are snacks, plastic bags, paper drawers, salted duck eggs and other ordinary items.
He has no sharp teeth or punch lines, only "delicious", "very practical", can't even remember the words, and has to peek at the teleprompter in front of him.
In the face of the audience's thanks, he just numbly and mechanically thanked him.
After the live broadcast, I also sent a video saying that I was too nervous, and I was sorry.
It is such a anchor who may not have "enough business level", but has gained the support and encouragement of netizens.
Just when I was a little curious about how he "attracted fans", I accidentally glimpsed the name in the upper left corner - Zhang Yingying's father.
Six years ago, a girl named Zhang Yingying went to the United States for exchange and study but was brutally killed.
For years, parents have sought justice for their daughters with great grief.
Through the hot search on Weibo, I further learned about the real situation of my father's live broadcast.
He said that their lives slowly returned to normal after the incident, but the lover's body had collapsed - the stomach was very poor and the teeth were loose - so now they started to live broadcast some things, also to make ends meet.
Netizens in the comment area also expressed their support:
In the face of some bad reviews:
There are also netizens who help rebel:
Do some people have their own "shame of making money" in their heads?
Others are making money in a serious way, did not steal or rob, why should netizens agree.
Many people posted their orders, planning to support their father in a few days.
Although it is inevitable that some Internet experts question the motives of the parties.
But I still think it's a good thing that Zhang Yingying's father's affairs can be on the hot search.
This matter can have such a big repercussion, which is the direct expression of the emotions of the majority of netizens.
It has been 6 years since the incident, and netizens are looking forward to the parties to the incident can come out of their grief and welcome a new life.
This simple emotion is consistent from the live broadcast room to the hot search list.
A platform as the birthplace of the incident, allowing netizens to directly express their blessings to the parties.
Another is to get more people involved in the discussion by establishing relevant topics.
Therefore, it is not surprising that Father Zhang's live broadcast will be hotly discussed on different platforms.
Because the old father who sincerely introduced the goods in front of him poked the softest part of the hearts of netizens.
From the very beginning #Zhang Yingying's father live broadcast goods# to the later topic #Nearly 90% of netizens support Zhang Yingying's father live broadcast goods# is also a microcosm of Internet public opinion.
"Understanding evokes compassion, makes people tolerant, and inspires kindness."
Whether it is netizens taking the initiative to stand up to refute the remarks, or supporting the father with practical actions.
and the understanding shown in the face of this extremely unskilled old father confirms what Carnegie said, "understanding is tolerance."
On the other hand, the heated discussion of the incident just shows that the content on the online platform is becoming more and more open.
In the past, many events may only have gained popularity on one platform.
It's like a certain terrier, Tieba old brother is familiar with it, but the little red book's Jimei has hardly heard of it.
Everyone will also complain that you want to type the name of platform B on platform A, which is really racking your brains, no need to point the homophonic abbreviation or something, maybe it will directly block you.
Even if it appears, it is basically negative news that other families have collapsed.
But through this incident, we find that times have changed.
You see, everyone first noticed that Father Zhang was in his Douyin live broadcast room.
Later, it was moved to Weibo by netizens, causing heated discussions among Weibo netizens and appeared on Weibo's hot search.
Finally, people on WeChat also wrote articles to pay attention to this matter, and the whole network was discussing it.
Now your hot search will also become my hot search.
People will not be limited to a certain platform, but will hear a lot of different voices.
02.
I have to admit that once something is on the hot search, it is destined to appear "noise".
For example, some people will think that Father Zhang's bringing goods is just a routine:
This also reflects that netizens have not been dissatisfied with the "hot search" for a day or two.
When it comes to hot searches, there are always some people who think that as long as they spend money, they can buy hot searches and withdraw hot searches, thinking that it can be operated at will.
So much so that now when I see social news, I feel that there is "business" behind it.
But I searched for the formation mechanism of the hot search list, and even Weibo directly posted it after updating the algorithm rules of the hot search.
The current hot search is a real-time list formed based on the hot content that is currently being followed.
The algorithm will calculate every minute based on indicators such as search volume and blog volume, and take the top 50 displays.
That is to say, only content that has been searched and discussed by a large number of netizens is likely to become a hot search term.
Although it is not ruled out that there are still some marketing companies that "rub" on the hot search through the algorithm mechanism of "delving into" the list, the official algorithm is constantly escalating, and it is certainly not so easy to "go up and down" on the hot search list at will.
As for the withdrawal of hot searches - the last one who claimed that he could spend money to remove hot searches was already ready to step on the sewing machine.
Many people complain that they often see people they don't know on the hot search, or completely unfamiliar words, and feel that the current hot search is really a "dance of demons", and they can't understand it more and more.
But from another perspective, the hot search of some niche circles is actually a manifestation of the diversity of Internet platforms.
When more and more content appears on hot searches, more people may see hot spots they don't like and views they don't agree with.
But I think that as soon as we see the hot search that we don't like, we often say "the hot search is bought, and the people who oppose me are trolls".
In fact, it is just a complaint, and the substantive problem reflected in it is that the Internet is too open and pluralistic, so that I sometimes feel "offended".
03.
However, it is precisely because of the diversity of online topics that more social events can spread and get more attention on Weibo, and develop into social issues discussed by the whole people.
We were able to hear professional and rational voices and put things on a healthy track.
Remember Sun Haiyang, the father who used to "hang on the hot search"?
He is the prototype of the hero of the movie "Darling", who has searched most of China in search of abducted children.
Looking back at the content on the hot search about Sun Haiyang's journey to find relatives, there will still be some emotion, netizens accompanied the parties through twists and turns, and finally witnessed the reunion of the family.
What netizens can do is more than just blessings.
I have seen too many news incidents of abducted children on hot searches, and everyone has also had heated discussions about whether the buyer is a "foster parent".
It is precisely because of the fierce discussion among netizens that the public realizes the entire interlocking criminal industry chain.
It's not just a seller's request, a trafficker kidnapping a child.
Netizens dug deeper step by step.
Stolen birth certificate from maternal and child health hospital:
Picking up unscrupulous agencies providing false paternity tests:
Then to use the loopholes in the process of household registration to obtain legal identity, without the cooperation of this criminal chain, the road to finding relatives would not be so bumpy.
Netizens exchange, analyze, and summarize information with other users, linking overlooked clues together, sorting out the originally entangled facts, and finally a series of reasoned arguments are displayed before our eyes.
Sometimes you may feel that most netizens are just bystanders of hot searches, and do not have any substantial impact on the event itself.
But fortunately, today, we can participate in online discussions, constantly pay attention, continue to encourage, and actively provide information to those who encounter difficulties with courage, and constantly condense a broader social consensus to eliminate some of everyone's inherent stereotypes, and every word and deed of you and me may become an influence to promote social progress.
This kind of crowd participation in the advancement of events is difficult to imagine in the era of traditional print media in the past.
In the Internet age, everyone is an island.
But the platform can become a bridge between you and me.