The annual "315" party arrived as scheduled, and this year's "315" once again brought a lot of deception to the audience, which also involved the major anchors of the short video platform, which used their own traffic to create bitter scripts and sell various "miracle medicines" to the elderly, causing countless netizens to discuss and criticize.
Some consumers said that their old people are fascinated by some anchors of the short video platform, and the old people buy a lot of "health care products" from the anchors, which are actually food goods and have no effect, but the old people trust these "anchor sons" very much, and even do not believe the words of their own children, with such doubts, the reporter investigated the relevant anchors, and the operation team behind them, a large number of anchors are from a certain hand.
Taking the ID name "Xiao Zhang Says Things" (hereinafter referred to as Xiao Zhang) as an example, Xiao Zhang has staged various short things in parents more than once in the live broadcast room, what mother-in-law and daughter-in-law fight what family conflicts, behind these surface events, all lead to some "medicines". Finally, Xiao Zhang pulled the so-called "oncology doctor" in the live broadcast room to promote these drugs, saying what are the special drugs for treating certain diseases, so that the "parents and parents" quickly placed orders.
But in fact, these drugs are just ordinary foods without any effect, and even the relevant laws explicitly prohibit food advertising content from involving disease prevention, but the anchor "Xiao Zhang" tried the law by example and sold these "special drugs" in the platform live broadcast room. You must know that some viewers really have some chronic diseases, and as a result, their condition worsens after eating these foods.
The reporter investigated the supply chain of "Xiao Zhang" "Lige Supply Chain", and as soon as he entered the door, he saw a full shelf of food, and the relevant manager was straight to the point, saying that these products were supplied to anchors like "Xiao Zhang".
As for the family dramas staged in the live broadcast room, they are all actors who are paid to hire, according to the cooperative studio staff, like this kind of bloody live broadcast bridge, some people write screenwriters and some write scripts, where are so many parents broadcast every day.
And according to the person in charge, selling these goods, the anchor makes a very large profit, such as a product with a cost price of 1.2 yuan / box, selling 99 yuan 10 boxes, has sold 10 million boxes, the anchor commission is 80 yuan, that is, 99 yuan The anchor has to earn 80 yuan.
In general, things that cost 1 yuan are packaged by these people as miracle medicines, and then sold to "parents and parents" at a price several times higher than the cost price, and the elderly are cut leeks to think that they have caught the life-saving straw, but they don't know that these anchors and the supply chain want to squeeze the last drop of blood from the elderly! What kind of curative effect, they just look at the money in the pockets of the elderly.
The same routine is also the anchor with the ID "Ma Hongliang", saying that someone went to pick Tianshan snow lotus for a company and died accidentally, and the company gave its own developed xx drugs in order to compensate, which can cure diseases. Put this product on the shelves while acting, and fool the "moms and dads" to quickly place orders
There are also anchors with IDs named "Fang Ming Kuai Blind Date", who have also staged this kind of drama, and in the end, they all fool "parents into placing orders to buy miracle medicines".
And, a certain anchor with 20 million fans "Gao Leng" is also "hanging sheep's head to sell dog meat", fooling the elderly to place orders for various "health care products". Ironically, the streamer is also a public ambassador for the platform.
After the exposure of the 315 Gala, the chaos of selling medicine and selling three-nil products on the short video platform has been temporarily rectified, and all anchors, including "Gao Leng", have been banned by the platform.
But is it all right to just ban these streamers?
Many netizens said that the anchors who were blocked were just shrimp. "The world is bustling for profit, and the world is crowded for profit", behind the live broadcast chaos of these anchors, the platform's long-term connivance, has it also got a piece of the pie? The platform did not take any action before it was exposed, allowing these anchors to grow wantonly and deceive groups of old people. According to a complaint platform, up to now, there have been as many as 60,000 complaints about the sale of drugs by anchors' scripts, which can be imagined what this concept is.
Until this party was exposed, the platform hurriedly blocked these anchors, but what about after the party? Will there be anchors such as "Xiao Wang" and "Xiao Li" who continue to sell these goods with different scripts to deceive the elderly? In fact, as early as before the "315" party, anchor Simba accused a certain platform of conniving at emotional anchors in the live broadcast to deceive the elderly. Interestingly, Simba was temporarily banned by the platform after accusation, and he blindly covered his mouth when something happened, and did not even respond.
In response to the platform's connivance with the chaos of anchors, some netizens called for direct accountability of the platform party. But if it rises to a certain level, the ban cannot be "once and for all". People who bring goods can continue to be blocked, but the manufacturers of goods, the continuous supply of supply chains, behind the root of these problems, can the contradiction be seen and resolved? These are the questions that consumers and even the public should ponder.
Of course, as ordinary consumers, what we can do is to transfer the fake video to the elderly in our own family, believe in authority, and believe in our children. At the same time, as a junior, you should also make more time to accompany the elderly at home, scammers are precisely to seize the anxiety of the elderly to take advantage, I believe that under the supervision of relevant departments and the company of family members, these events will become less and less, and give consumers a clean space.