Recently, there has been another anchor in the live broadcast industry - Ramen Brother Cheng Yunfu.
Others live broadcast and sell goods, but he chatted while making ramen, his words were sincere and sincere, and the style of painting in the live broadcast room was plain, but the number of people has remained at about 10,000 and has been well received.
Ramen 3 yuan a bowl, 15 consecutive years can not increase the price, now the ramen brother also live broadcast goods?
In 2005, when many places in rural Shandong were not yet wealthy, Cheng Yunfu, a young man from Fei County who had just married, went out to learn the craft of ramen in order to improve his family's living conditions.
After returning from his studies, he set up a stall in the market in his hometown, and a bowl of ramen cost three yuan, knowing that this price could not even be bought in many developed places.
Ramen brother insisted on not increasing prices for more than ten years, because he deeply knew that rural people are not easy, three dollars a bowl of ramen, excluding the cost of materials, the profit is only four or five cents, but the ramen brother is very content.
His business philosophy is to make small profits and sell quickly, so that the villagers can eat a bowl of ramen.
2021 is the year that changed the fate of Ramen Brother, one day, he was selling ramen noodles at the market as usual, and a guy from out of town casually took a video of him.
In the video, the ramen brother said that his ramen has not increased in price for more than ten years and only sold for three yuan, he said that he does not value money, but values people.
His dark face, his humble smile and the vicissitudes of his age soon lifted the hearts of the exhausted modern people.
It is this sense of contrast that is incompatible with modern material desires that made this video quickly popular on the Internet, with more than 10 million views and more than 600,000 fans.
In the Internet era, traffic is king.
Traffic is really a magical password, it can instantly make a household name star fall into the abyss, or it can make an ordinary person rise to the cloud in minutes.
Ramen brother Cheng Yunfu was lucky to be hit by the traffic password, and since then he has become the leader of the Internet celebrity world.
At this time, the ramen brother did not know much about network traffic, and he still happily sold his three-dollar bowl of ramen. When one day, he was suddenly surrounded by thousands of streamers and fans who came to rub traffic, he was completely stunned.
The power of the network was powerful, and the ordinary Shandong farmer Cheng Yuan paid for the fire, which initially caught him off guard. By the time he cleared his mind, he had become a legend driving the local economy.
At this time, the ramen brother's hometown Yangshuhang Village has become a check-in tourist attraction, and the originally silent mountain village is boiling, and tens of thousands of people flock here every day, just to see the Internet celebrity to take some of his daily rubbing waves of his traffic.
Where there are people, there are rivers and lakes, and the natural economy will develop when there are more people, because of the popularity of Ramen Brother, many tourism one-stop service projects have been derived from small mountain villages.
Although many people come to try Ramen Brother to make ramen, but there are too many people, and relying entirely on Ramen Brother to make ramen can not meet the demand.
As a result, farmhouses in small mountain villages have also prospered, and simple homestays have emerged, allowing farmers who have lived by farming for generations to experience the joy of being a boss.
During the hottest period of Ramen Brother, the local area had to accept hundreds of thousands of tourists a day, and such a huge crowd of people eating and drinking Lasa could not be solved by a small mountain village.
Therefore, Ramen Brother has also successfully driven the local economy, which undoubtedly surprised the leaders of the local authorities. They quickly sorted out their minds and quickly funded the construction of roads for Poplar Walk Village to attract and facilitate the arrival of more tourists.
The grandeur of the ramen brother after becoming popular is not an exaggeration to say that it is more than the coat brother after he became popular. At this time, the ramen brother had no way to continue selling ramen in the market, so he had to set up a ramen stall at home.
At this time, Ramen Brother has become not simply selling ramen, it has long risen to the level of performance, and under the drive of Ramen Brother, the village has become a big stage for Internet celebrities.
During this period, many ironic stories were staged, and many Internet celebrities appeared.
In order to rub traffic, some Internet celebrities simply lose their bottom line, they have performances to sell their bodies and bury their fathers, and some performances to dance the gods, in short, only the unthinkable and uncan't be done.
After Ramen Brother became popular, he quickly attracted some teams, because Ramen Brother did not know about the operation of some Internet celebrities, so he was tricked by a team to sign a contract.
When Ramen Brother knew the truth of the matter, he didn't want to be taken advantage of, so he canceled the contract with the help of someone with a heart.
For a long time, the ramen brother said that he would not live broadcast the goods, he stressed that he would always sell ramen, and the price would not increase, he hoped to use his fame to contribute more to the people of his hometown.
Ramen brother is actually the simple ramen brother, but in the environment of traffic, sometimes people can't help themselves. Ramen brother said that since he became popular, the pressure has been great, which is completely beyond his understanding.
His original pursuit was very simple, although a bowl of ramen only sold for three yuan, but with his hard work, his annual income can reach 780,000 yuan, which is quite considerable in rural areas.
Ramen brother said that he hopes to buy a car when his children start a family, and then take his wife around the country.
However, now that his simple dream has been shattered, reality has fully participated in his dream, and it is too difficult for him to keep his original intention.
One day, netizens were surprised to find that the ramen brother also began to bring goods, his clumsy language and kind face made his delivery process look a little stiff, what happened to make the ramen brother who did not want to bring goods break his word?
As the Internet becomes more and more developed, people's tastes become more and more tricky. As a ramen brother who became popular by chance, he has slowly walked out of people's sight, and his every move can no longer arouse people's interest.
The number of clicks on Ramen Brother's videos decreased, those bloggers could not make money by rubbing traffic, so few people went to film him anymore, the small mountain village quieted down, and a "boiling" era ended.
Perhaps, at this time, the ramen brother has already tasted the sweetness of traffic, even if he wants to go back to selling ramen, he is unwilling, right? At this moment, something happened that also made Ramen Brother resolutely embark on the road of live broadcasting.
The eldest brother in the family died suddenly, leaving three children without dependence, and the heartfelt Ramen brother decided to raise three children.
The sudden increase of three people made the family's economy suddenly start to be tense, and how to make money quickly became a priority, so Ramen Brother thought of live streaming goods.
Just do it, Ramen brother asked the ramen sister-in-law to test the water first, buy a computer, hire six people with a monthly salary of 5,000 yuan to form a team, and start live streaming sales.
The first choice is still agricultural products from his hometown, because he hopes to help the villagers.
However, because of lack of experience, after a year of tossing, the ramen sister-in-law did not sell much, and also posted 50,000 yuan. This made Ramen Brother feel very helpless.
Just recently, Ramen Brother suddenly appeared on a live video and began to bring goods for the first time. Although he still looks shy, he still likes him with sincerity and sincerity.
The ramen brother who brought goods for the first time refused to be rewarded by netizens, hoping that through his own efforts, he could sell the products of his hometown.
And Ramen Brother has become a volunteer to find orphaned children, and he wants to help more abducted children return home through his popularity.
The ramen brother who brings goods live is still so simple, although he once said that he will not bring goods, but people must keep up with the trend of the times after all, since there is traffic, then live streaming goods is understandable.
As long as the goods brought by Ramen brother do not deceive netizens, we will naturally support it.
The Internet has changed Ramen Brother's life, without the Internet, he may be able to be an ordinary person in obscurity, without too much desire plain is happiness.
The online society has put Ramen Brother on the cusp, and when the dust settles and everything returns to calm, it is already difficult for him to integrate into the original ordinary life.
When the horn of the singing ramen brother sounded, the Internet was full of irony and ridicule of "the ramen brother is cold".
Indeed, before the door was overcrowded, now the front of the ramen brother is described as a bird flying beast scattered without popularity, but fortunately the simplicity and kindness of the ramen brother are engraved in his bones, even if he breaks his promise to embark on the road of live broadcasting, I believe that he will not forget his original intention and will not violate his conscience.
Ramen brother's popularity is a dividend given by the times, although he initially had no intention of standing on the cusp, but he was able to change his mind to accept change, take the initiative to seize new opportunities for live streaming goods, and use traffic on positive energy things.
Compared with those Internet celebrities who flaunt their might in front of traffic, such a ramen brother deserves our praise for him.
If you want to make a lot of money, you only need to lower your bottom line a little, Ramen brother has long earned, but he doesn't, which is very valuable. But he has become a seller anchor, there must be a realistic helplessness, I hope that the ramen brother will not forget his original intention and maintain his authenticity!