On January 16, the Tencent Music Live Broadcasting Ceremony was held online, and Kugou Live broadcast and Kugou Music were broadcast live simultaneously. With the theme of "Night of Spotlight", the festival brought together top Singers of Hualiu Music such as Nicholas Tse, Lin Xiaofeng, Cai Guoqing, Mao Buyi and other top singers of Hualiu Music, as well as live singers from various platforms.
At this festival, pop music from many different eras was sung, including popular songs such as "Friendship Years", "Stupid Child", "Thank You for Your Love 1999", and annual hit songs such as "All the Way to Flowers", "How to Sigh", "Drink Your Warm Oil", "Clouds and Sea". These tracks include music elements such as pop and national style, showing the diversified and rich music content ecology of Kugou Live.
The annual song list of breaking 100 million was born, and Kugou Live broadcast created a new era of "red man hot songs"
Shortly after the end of the festival, Kugou Live announced on its social platform that the 2021 Kugou Live Broadcast exceeded 100 million song lists, including "How to Sigh", "All the Way to The Flower", "Stars and Moons as a Medium", "Eight-hour Time Difference", "Love is a Word (Singing Version)" and other tracks.
Among them, Kugou live singer Wen Yixin's "All the Way to Raw Flowers" and Zheng Yu's "How to Sigh" were re-performed on the stage of the kugou live broadcast annual ceremony. "All the Way to The Flower" not only continues to occupy a high position in the Kugou TOP500 list, but also has been played 2 billion times on related topics on the short video platform. With Wen Yixin's gentle and firm singing voice and the full inspirational power of the song, it has aroused the emotional resonance of many listeners. The pursuit of dreams and chasing light expressed in the song also fits the theme of the evening's grand festival - the night of spotlight.
Another annual "popular" song is "How to Sigh" sung by Kugou live singer Zheng Yu. According to statistics, the song Kugou has exceeded 1 billion singles after its launch, and continues to dominate the major music charts. On the night of the live broadcast, Zheng Yu appeared on the stage in a costume, creating a sense of national style atmosphere for the audience, which caused a hot discussion among the majority of Kugou netizens. This song cleverly uses ancient poems to create a sense of history, and under the delicate and emotional singing of Zheng Yu, it has the unique charm of Chinese style music, which is one of the reasons why this song is favored.
These two 2021 billion-breaking songs are from Kugou live singers. Their out-of-the-loop has both their own musical talents and the power of the platform. Boosted by the Internet star-making model of Kugou Live "Music + Live Broadcasting", more and more original works of the new generation of musicians have more exposure opportunities.
The star-making system incubates live musicians, and the inclusive platform makes the music community more diverse
According to the 2021 annual war report data of Kugou Live Star Interactive Entertainment, in 2021, its Kugou live singers created a total of 7 network-wide hot songs that were listed on the Kugou TOP10, as well as 24 songs of the Kugou TOP500.
Behind such brilliant achievements, there is a music incubation concept that Kugou Live has always adhered to.
On the one hand, since the establishment of the platform, Kugou Live has insisted on being a live broadcast platform for music verticals, establishing a clear positioning in the field of live broadcasting. This positioning makes Kugou Live an open and inclusive music content community, allowing many new generations of musicians to have a platform to display and a way to realize their musical dreams.
Just like the annual ceremony of Kugou Live Broadcasting held this time, Kugou Live will focus on live singers, so that young musicians can be heard and their musical dreams can be seen.
In addition, Kugou Live will also create blockbuster masterpieces for musicians. The platform's all-round star-making system can dig deep into the unique attributes of different musicians, and tailor incubation programs for them, cultivating live singers into artists with excellent singing and acting. Taking Tian Yi as an example, as an artist under the Kugou Star Interactive Entertainment Label, he detonated the whole network with the accurate promotion of the channel of "music + live broadcast", and successively appeared on the hot search list of topics, becoming the "Annual Music Celebrity".
On the other hand, Kugou Live also attaches great importance to the creation of high-quality music content. At the moment when the national tide culture is prevalent, Kugou Live takes the lead in capturing the trend of national style music. Not only invited audio monsters, Li Changchao, Ayamura Kebei, Xiao Yiqing and many other Chinese style music celebrities to settle in the Kugou live broadcast platform, but also continuously launched Guofeng music related columns, and created Guofeng music content for musicians, so as to create a high-quality Guofeng music content community. "How to Sigh", which has landed on the list of more than 100 million songs, is the best example, but it is not the only case.
With the rapid rise of the live broadcast and short video industries, the music market has ushered in new opportunities and challenges, and the logic of music out of the circle has gradually been changed. In this context, Kugou Live continues to innovate and continue to develop diversified publicity methods of "music + live broadcast" and "national style +".
From platform resource traffic support to the development of a complete ecosystem closed loop, Kugou, which focuses on excavating the new generation of musicians, will continue to firmly adhere to its original intention, deliver fresh blood to the industry with high-quality music content, release the dazzling light of the new generation of musicians, and achieve a brilliant star. This is exactly the concept that this festival with the theme of "Night of Spotlight" wants to show.