Editor's Introduction: The recent annual report has set off a wave of enthusiasm in various apps, using data to show the footprints you have left in the past year, which is a record and a feeling. In this article, the author analyzes the annual report design of 4 national music apps. Let's take a look.
Table of contents sections
1. [NetEase Cloud Music] - The original music is remembered
- Spread point - musical soul
- Sense of substitution - the first perspective is presented
- Sense of companionship - you are not alone
- Exclusivity - a great value experience for vinyl members
- Sense of Memories - Top Song and Singer of the Year
- Sense of belonging - a summary of the ancient trees in Unmura
- Easter Egg - Take a photo with a friend
2. 【QQ Music】- 2021 Time Collection
- Timeline - Relive musical hours with your calendar
- Moments of Memory - Relive the music that accompanies you
- Spread point - a clever combination with music
3. [Cool Dog Music] - Praise everyone who loves music
4. [Cool Me Music] - Stay with me, don't stop
5. [All People K Song] - Please answer 2021
It is the norm for large manufacturers to roll each other inside, and it is already an indisputable fact that NetEase Cloud Music volume QQ Music is already an indisputable fact.
This year's annual report is really a hundred, the design style is also colorful, let's review the bits and pieces of 2021.
First, [NetEase Cloud Music] - the original music is remembered
Before entering the report, choose a personal image to customize the gameplay, with a story line. Everything the protagonist encounters in the cloud village is connected with music.
1. Spread point - musical soul
Based on the singers and genre components heard, it is speculated that the user's "musical soul" is how old.
People are afraid to grow up, and the only thing they can keep is the memories of that year. Youth is always good, and my soul is only 17 years old. Naughty~
Of course, it is certainly not allowed to speculate on how old they are according to the singer and the style of the song. The product has a deep insight into the fact that there is a person living in the heart of the people listening to the song, who may be very small or mature.
When the user's "music soul" is older than its own age, some users will be very resistant and vent their emotions through social platforms, but this is only a very small situation.
Users are willing, test or summarize, get younger and better data than themselves to share with the outside world. This "musical soul" is one of the highlights of this year's report.
2. Sense of substitution - the first perspective is presented
The visual presentation takes the blue sky and white cloud grassland as the background, and the characters as the theme, forming a contrast between the front and back of the picture, and the spatial relationship has a master and a secondary.
The tone of each picture is uniform and soft, which is very attractive.
Low-saturation colors, to a certain extent to alleviate eye fatigue.
Lightweight, diffuse gradient also makes the picture softer, and many pictures are based on the first point of view, and the perception is more focused on the content itself.
Looking back on the process of the year from the user's point of view, the sense of substitution is full.
3. Companionship - You are not alone
In the Yuncun storyline, you will encounter elk, companions, robots, forest spirits, Yuncun Xiaole God, Yuncun Elders, Cranes, etc., covering a variety of characters, to walk with users and accompany them.
This also conveys the inner emotional tone of "Cloud Village", which is a harmonious and friendly, user-friendly and inclusive tribe.
Don't worry about listening to the smallest and oldest songs yourself, because 12,000 people have heard them too.
No matter what happens, Cloud Village will be with you.
4. Exclusivity - Value-added experience for vinyl members
When passing by the vinyl record store, Yuncun Xiaole Shen takes you into the video store:
- Inform the time of officially becoming a vinyl VIP (generate time feelings, the longer the VIP time, the stronger the user's emotional stickiness, after all, they are recording the years);
- A total of N VIP exclusive songs were listened to (so that users can get a sense of achievement in listening to songs, after all, listening to one song to earn one song, after all, it is still VIP to listen);
- Finally, about 600 yuan of copywriting is saved (the price comparison is in strong contrast with the annual fee of 159 yuan, which gives the user the value-added service of vinyl members in his heart, and forms the internal impulse to renew and open members).
5. Sense of Memories - Top Song and Star of the Year
The display has a commemorative significance to listen to the song time, this year's cumulative number of plays, the blurred number is clear, giving the user a strong perception.
And the top ten of the year are displayed in turn to evoke the user's emotional memories, after all, they have healed the sound of the spiritual world.
Finally, the singer of the year is shown, compared with the music, the emotional appeal between people is stronger, and the emotion obtained is also the strongest.
I may not be a fan of ta, but I'm the best listener to him.
6. Sense of belonging - a summary of the ancient trees in Yuncun
Warm color painting style, ancient tree story line, Cloud Village accompanied for 6 years, this year a total of 3600 songs, 537 hours, listening to the song keyword "years", with the name of the song displayed.
It is both an inner vision and a wish. The years are quiet and everything is stable.
Finally, the annual report of key information is refined and shared.
After this series of story lines, it is difficult to share it or not.
7. Easter Egg - Take a photo with a friend
At the end, there are also Easter eggs for everyone:
The customized image can also be displayed in the same frame as friends, allowing users with the same musical taste to take virtual photos, enhancing the sense of social interaction between users, and also allowing the cloud village scene to penetrate deep into the user's heart to achieve a sense of belonging.
8. Summary
The story line is the mainstay, personal image customization, behavior inventory (starting from flying into the cloud village, summarizing the number of singers, style statistics, musical soul, four seasons of favorite songs, single loops, singers heard, listening time periods, oldest songs, niche songs, member songs, annual singers, annual song lists, listening years, listening time, listening to songs keywords, etc.), summarizing the annual song list and singers, annual keywords, annual listening reports.
The author looks at the fingers are trembling, a music app to do such a subdivision summary, no wonder attracting so many users to use.
Leave your "musical soul" in the comments section and record your 2021.
2. [QQ Music] - 2021 Time Collection
1. Timeline - Relive your musical hours with your calendar
QQ music is more like a person's carnival. The cover cover is made of a tape envelope, indicating that this is an exclusive personal memory.
Open your calendar and relive your musical hours with your timeline as a starting point.
The time distribution is presented in the calendar according to the date the user listened to the song.
In terms of vision, warm colors are the mainstay, and gradient colors are mostly used to create atmosphere and immersion.
2. Remember All the time - Relive the music that accompanies you
- Companionship: Use a cat to accompany yourself, and one person is all in the world of music. Music is bound to the user's emotions.
- Moments of Oblivion: The last song to appear on a playlist to guide the user's thinking.
- Heart-wandering moment: Similar to the annual keywords of NetEase Cloud Music, the recurring words are extracted and the song titles are displayed, evoking users full of memories.
3. Spreading point - a clever combination with music
Each page of QQ Music is suitable for individual sharing, and the most likely to generate memories and transmission points is the page with villains on the tape.
It not only reflects the relevance of the tape to the characters, but also indirectly expresses a person's exclusive musical world.
4. Summary
Time memories are the main line, behavior inventory (number of songs, total duration, lucky numbers, earliest time to listen to songs, last time to listen to songs, number of single loops, favorite singers), summary of the annual song list, annual favorite singers, exclusive music planet report.
There are about 10 pages, which has a certain improvement in the completion rate.
3. [Cool Dog Music] - Praise everyone who loves music
The report of Kugou Music is not uniform, here I will talk about the content of visual and experience orientation.
1. Visual side
3D graphics are the main visual, light background, it is easier to set off the main image, but the image is too instrumental, it is difficult to have emotional resonance with users, which may be the reason for the tight schedule of the design team.
2. Product experience side
The annual report usually takes 1-2 minutes to read, only the visual presentation form will be very single, as a music product, it is easier to support the product attributes like music.
Kugou Music annual listening report, there is a record icon at the bottom right, by clicking can be paused at any time, play, to the inconvenient external sound users to increase the switch entrance, improve the ease of use of the report, although this H5 has practical effect, but will give users a memory in their hearts.
Secondly, the lower left will be marked with the current page and the total page number, so that users can perceive the current location and progress, and are not confused when watching.
The above is Cool Dog music, a better experience design point.
4. [Cool My Music] - Stay with me, don't stop
The overall visual warmth is partial to cartoon comic style, from beginning to end the IP image has been accompanied by the user, accompany me, do not stop.
The theme style fits the tone of the product, the annual report attribute is strongly related, and it has an exclusive annual report attribute.
The cover allows the user to choose the gender, which fits the user's mind, and the whole article is distinguished by gender, and the user's perception is better presented.
And absorbed the Cool Dog music switch music button, as well as the page position display. Let users not get lost.
Because there is not too much cool my music data, I will not show all the pages here.
V. [National K Song] - Please answer 2021
1. Interactivity - Combined with product attributes, let users have a participatory experience
Let users hum a lyric, analyze the sound, generate an exclusive voice report, fit the product user, associate with the star with the sound, and stimulate the user's motivation to continue to cover the song.
VI. Conclusion
Designers should have eyes that discover beauty.
Beauty is not only visual, but also a good experience process.
Don't make users think, that's what every designer pursues.
Carefully recording product details and understanding the thinking behind them is also a way to continuously improve your logical thinking and expression ability.
Author: Sir Carb; Public Number: Grass Rong Sanshi
This article was originally published by @Carb Sir on Everyone is a Product Manager. Reproduction without permission is prohibited.
The title image is from Unsplash, based on the CC0 protocol