Poster News reporter Qiu Jing reports from Jinan
"Tai'an new youth, too much stamina!"
More than a week has passed since the successful conclusion of the 2024 Taishan Tianping Lake Luhua New Youth Music Festival. The youthful figures gathered on the 90,000-square-meter grass are still vividly vivid in the scene of jumping and singing loudly in the wave of musical notes. On social media, the records and aftertastes of this music carnival are also continuing to spread and ferment.
From May 3rd to 4th, more than 60,000 music fans from all over the country went to Tai'an; #新青年音乐节#汪苏泷 The three topics of Tai'an Music Festival #Tai'an New Youth Music Festival dominate the hot list of Douyin and Weibo, with more than 700 million topics discussed on the whole network, and more than 23,000 pieces of information disseminated by self-media...... The rave reviews from music fans directly drove the brand of the New Youth Music Festival to successfully break through the "May Day" music file and become popular, and also made the thick and deep Tai'an City glow with youthful, trendy and diversified charm under the promotion of the music trend, triggering a new explosion in the cultural tourism market.
We can't help but ask, how "burning" is this concert, so that young people who love music are so memorable and unforgettable?
The "god" moment of the Tai'an New Youth Music Festival
As the opening work of the New Youth Music Festival brand in 2024, Tai'an New Youth Music Festival has carefully created a performance lineup composed of 22 groups of well-known domestic bands and singers such as Wang Sulong, Shan Yichun, Lao Wolf, Zheng Jun, Prism, Galaxy Express, etc., and the list has attracted the attention of a large number of music fans since it was announced.
However, what really makes the Tai'an New Youth Music Festival "a god" on social media is not only the participation of music celebrities from all walks of life, but also the unexpected "pet fan" city service in Tai'an. Netizen TURTH said: "The lineup is very important, but the experience of the fans is always the first...... Shandong New Youth, Close Your Eyes and Rush! ”
How does Tai'an make the music fan experience fuller?
On May 4, raindrops fell in Taean in late spring and early summer, and the temperature dropped from more than 20°C the previous day to about 15°C. As soon as the rain started, the staff at the event site had already distributed free raincoats, hot brown sugar water and ginger tea to the fans in an orderly manner, and the heart-warming gesture won the praise of the fans——
"I've been to three music festivals, and I've never felt as warm as a new youth!"
On rainy days, I also gave ginger tea to fans on the spot, and also distributed raincoats and small biscuits...... was hit by a wave of impression points by Tai'an! ”
The free distribution of raincoats and ginger tea warmed the hearts of music fans, and the fine raindrops did not affect the atmosphere of the festival at all.
Such warm and heart-warming urban services are just the tip of the iceberg of the many "god-like" moments in the hearts of music fans.
In terms of hardware, there are nearly 20,000 free parking spaces around the festival, a smooth and clean lawn in the venue, a visually stunning electronic screen, a specially built medical station, a mobile toilet, an exclusive women-friendly space, a large leisure area, and a sufficient number of garbage cans...... All kinds of configurations are to the extent that veteran music fans have to give a thumbs up.
In terms of food supply, the event set up a food exhibition area, including a large cup of mineral water that can be drunk for only 3 yuan, as well as free Shandong fried chicken, Fanzhen fire, hot water, snacks, and a number of special fried chicken brand stores in Tai'an gave up profit opportunities during the May Day golden tourism holiday, organized chefs to work overtime to make delicious food, and invited music fans to taste it for free, giving priority to ensuring the supply of fried chicken at the music festival.
The "Fried Chicken + Fan Zhen Fire" package at the Tai'an New Youth Music Festival (source: netizen Y° left atrium opens up a big square meter for you)
In terms of emotional value, the work and security personnel lined up to say goodbye to every music fan at the end of the show, the security brother sang a congratulatory song for the music fans with a loudspeaker, and dozens of free shuttle buses sent the crowd back to the city safely in batches......
No matter where the fans can see or not, the public security, traffic police, medical, fire and other departments and businesses in Tai'an are going all out to provide all-round protection for the music festival, and the volunteers are using their enthusiasm and patience to provide thoughtful services for the music fans.
The "pet fan" service showed the enthusiasm and kindness of Tai'an people to the extreme, leaving endless touches on music fans, and netizens praised Tai'an by name on social platforms: "I really have a happy day to be completely respected and treated kindly." "It's really a very happy and enjoyable experience!" "Win hemp, Tai'an really won hemp this time."
Meet youth Tai'an in the year of youth
On the shore of Tianping Lake, with the passionate rhythm of rock music, tens of thousands of music fans raised their arms and waved in the light intertwined with fluorescence and neon, and the overwhelming youth enthusiasm bloomed in the ancient city of Tai'an.
The scene of the Tai'an New Youth Music Festival.
According to statistics, the audience of this music festival is represented by the young forces represented by the post-90s and post-00s as high as 82.6%. Being able to win the praise of young people shows that Tai'an has made great contributions to the exploration and efforts on the road of rejuvenation in recent years. The sentence "Youth has no price, Mount Tai is at your feet", so that Mount Tai is crowded with hard-mouthed college students. The calm and heavy Tai'an also learned to embrace the young mode of activities such as marathons and music festivals, grasped the tastes of young people, and made a promise to get together with young people.
This year's Tai'an New Youth Music Festival is even better on the basis of the previous music festival model, with "advancing with the city" as the core starting point, helping the city's cultural tourism and empowering the construction of a youth-friendly city. Through the concept of "one music ticket drives a city", music is used as the entry point, and the characteristic content of Tai'an city policy, cultural tourism format, fireworks life, tourism and leisure, and music fan experience is strung into a chain, bringing new impetus to the "upper score" of urban cultural tourism.
Through the opportunity of the New Youth Music Festival, Tai'an City has successively launched activities such as "New Youth Music Festival + Taishan Ticket" joint ticket, and 5% discount ticket for scenic spots in the Lukai Zone. Since the official announcement of the music festival in March, the hotels and B&Bs around Taishan Xiucheng have all been fully booked, and the hotels in Daiyue District and Lukai District have ushered in a hot situation in advance, driving the consumption of modern service industries such as tourism, hotels and transportation in Tai'an City Scenic Area to exceed 200 million yuan.
At the same time, a "cultural tourism parlor" was set up at the site of the New Youth Music Festival, music fans were invited to check in and experience on the spot, and more than ten tourism projects invited music fans to visit for free. At the same time, the Tai'an Channel of Dazhong Network and Tai'an Cultural Tourism Development Group Co., Ltd. planned a series of "pet fan" activities in the cultural tourism parlor and music fan service center, and launched the music festival + cultural and creative products around Tianping Lake to enhance the experience and satisfaction of music fans.
And the results of the intentions are all in the response of the fans:
"I love Tai'an! Shandong Cultural Tourism is on Daita, I am happy and crying at the same time, who can understand how happy I am. ”
"Please weld the new youth of May 1st to death in Tai'an!"
"Please reside in Taean! Come back next year! ”
We're not going to finish! See you next year
In the warm atmosphere of the Tai'an New Youth Music Festival, Wei from Beijing, a post-00s student, and three other companions jumped and swayed in the sea of rock music.
"Even though we are from Beijing, Tianjin and Shanxi, music connects us and becomes like-minded friends, which is probably the charm of music." As a veteran music fan, Wei has come to the New Youth Music Festival for the third time, and he said that as a music festival that is the ceiling in the hearts of young people, he will definitely not miss it.
The "New Youth" Music Festival has gone through ten years of development, and with the concept of "New Youth with Attitude", it has left precious memories for countless music fans. The New Youth Music Festival is like a bridge to music fans across the country and the land of Qilu, just as music is to Wei and his partners.
Through the New Youth Music Festival, music fans have gained music and happiness, and Shandong has reaped the opportunities for youth vitality and cultural tourism development. In 2023, the New Youth Music Festival will be successfully implemented in 7 cities, including Surabaya, Tai'an, Weifang, Jinan, Liaocheng, Qingdao and Weihai, driving more than 300,000 on-site audiences and nearly 7 billion voices spread across the network. Through the preparation of the music festival, the relevant cities have continuously improved the infrastructure construction, improved the service functions of various places, and released the charm of Qilu culture; Through the New Youth Music Festival, music fans get to know Shandong, understand Shandong, and fall in love with Shandong.
After the carnival ended, the fans stepped on the bus back to Tai'an city in an orderly manner.
On the bus returning from the Tai'an New Youth Music Festival, some music fans sang "Goodbye" sadly:
"I'm leaving tomorrow
Familiar place and you
To be separated
And my tears fell
I will keep your face in mind
I will cherish the thoughts you give
These days will never be erased from my heart"
It can be seen that in just two days of getting along, the hearts of music fans have been deeply moved by Tai'an's sincerity. In the sincerity, it is the original intention of serving the heart with the heart, the thick atmosphere of "Tai'an in the world of Taishan in China", and the simple background color of "Hospitality Shandong".
In fact, there is no need to say goodbye to the new youth with sadness, because "spring is over, we will see you in summer, and we will see you tomorrow".
Next stop, Texas. New youth, we will see you soon!