On the occasion of the 8th China Brand Day, 3Trees, as a benchmark for national coatings, was invited to attend the launch conference of the "Domestic Products Shine" project, initiated by People's Daily and hosted by People's Daily Culture Media Co., Ltd., to demonstrate the achievements and value of national brands in practicing corporate social responsibility, leading the high-quality development of the industry, and renewing the living experience.
Boosting consumer confidence and promoting quality consumption is one of the key points in the 2024 Government Work Report. The report points out that it is necessary to give priority to the recovery and expansion of consumption, implement policies to promote digital consumption, green consumption and healthy consumption, cultivate new consumption growth points, and fully stimulate consumption potential.
In response to the call of national policies, the 2024 "Domestic Products Shine" project launch conference with the theme of "Green Consumption and New Departure" was invited, and invited Kou Fei, Chairman of People's Daily Culture Media Co., Ltd., Chen Zhongtao, Deputy Director of China Logistics Information Center, Fan Xiucheng, Professor of School of Management, Fudan University, Director of Service Marketing and Service Management Research Center, Sun Jiashan, Associate Researcher of the Central College of Culture and Tourism Management, Gao Guobin, Director of Brand Marketing Department of 3Trees Retail Center, Youju Group, TATA Wooden Door, Poly Pipeline, Experts and scholars in related fields such as Gujia Brand, Muguang, Kaineng, Huaxia Home Expo, and representatives of well-known domestic brands attended the event to spread the moving stories of Chinese brands that continue to challenge and innovate and run forward in the form of beautiful museum exhibitions, theme sharing, roundtable dialogues, etc., and share consumers' love and support for domestic products.
Help rejuvenate consumption and practice the responsibility of a major brand
Consumption is not only related to economic development, but also related to people's livelihood and well-being, and household consumption is an important focus to expand domestic demand and promote consumption. As a pioneer brand of national coatings, 3Trees has not forgotten the original intention of national brands, adhered to the strategic focus of green development, and on the basis of polishing green products with ingenuity, it has gone deep into the first-tier market, explored sincere and creative activities, responded to national policy deployment, and helped rejuvenate consumption.
At the beginning of 2024, 3Trees, together with People's Daily and China UnionPay, launched the "Domestic Products Shine for Love" campaign, distributing 100 million yuan of consumption vouchers to consumers across the country. As of December 2023, 3Trees has carried out 19,916 green building materials activities in the countryside, covering more than 600,000 people. Gao Guobin, Director of the Brand Marketing Department of 3Trees Retail Center, revealed that 3Trees takes the opportunity of green building materials to go to the countryside and the home consumption promotion policy as the guide, and uses practical actions to demonstrate the responsibility of domestic brands, so that more consumers can enjoy the beautiful living experience brought by green and high-quality products.
Cultivate new quality productivity and bravely assume green and low-carbon responsibilities
At present, guided by scientific and technological innovation and green development, cultivating new quality productivity, promoting industrial upgrading and economic structure optimization has become the common pursuit of excellent national brands. Since the establishment of the brand, 3Trees has adhered to the concept of green ecology in its development, not only taking root in new materials and technologies, but also continuously strengthening digital innovation, building a green and intelligent supply chain, closely following the national "dual carbon" strategy, and practicing the brand's green and low-carbon responsibility.
At present, 3Trees has built 13 green production bases in Fujian, Tianjin, Henan and other places, among which Putian Ecological Industrial Park and Sichuan Ecological Industrial Park have been selected as "National Green Factories". Gao Guobin, Director of Brand Marketing Department of 3Trees Retail Center, said that in the construction of green bases, 3Trees is committed to building a benchmark park for "intelligent manufacturing + green production" in China and even in the world. In the green factory, 3Trees has introduced intelligent and clean production lines and a digital intelligent management system to promote digitalization and intelligence to fully realize safe and pollution-free production and help achieve the "dual carbon" goal.
The rise of green is the proper meaning of high-quality development, especially in the field of coatings, which is closely related to people's home life. Since its establishment, 3Trees has been keenly aware that the rise of the country and the people's better life are inseparable from the key support of green health, and have always adhered to the path of green development. Breaking through key technologies in scientific research, innovating in products to create explosive green paint products such as the Fresh Breath Leaf Extract series, and building a one-stop solution for a better life, 3Trees has gained the love of thousands of families, and the imitation stone paint has been the first in the market for many years, becoming a banner for strengthening the national paint industry and helping to implement China's green development strategy.
Standing at the starting point of the new era, activating and expanding domestic demand, stimulating high-quality economic growth, and realizing the people's yearning for a better life are important national decisions and arrangements. In the future, 3Trees will continue to lead the renovation of home decoration and building materials with the responsibility and responsibility of the No. 1 brand of national coatings, jointly promote the development of the rejuvenation market, let domestic products help a better life, and make positive contributions to accelerating economic development.