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Dealers revealed that BYD's new mid-size plug-in hybrid sedan Qin L will be officially launched on May 28. This new car, which is positioned at 12-150,000 yuan, will form a high and low match with its entry-level peer Qin PLUS DM-i, and jointly consolidate BYD's advantages in the market segment.
In terms of appearance, Qin L continues the iconic design language of BYD's "Dragon" series, and after several generations of evolution, the whole is more simple and three-dimensional. The blackened trim panel between the headlamps is embedded with the word "Qin"; The combination of a large-area grille and turbo cutting elements not only highlights the sense of science and technology, but also loses the luxurious atmosphere.
The side is designed with an upturned waistline and folded lines to create a sense of movement; The fastback roofline, on the other hand, stretches smoothly and enhances the sense of space. These details allow Qin L to show a distinctive personality while maintaining the characteristics of the family.
In terms of size, the length, width and height of the Qin L are 4830mm/1900mm/1495mm, and the wheelbase is 2790mm, which is a medium-sized car class, which can be described as "very intimate". Compared with the Qin PLUS, which was launched in April, it is at least one lap larger, and it is at the same level as the upcoming Lynk & Co 07 EM-P, which is expected to target consumer groups with high demand for space.
The tail adopts a through-type Chinese knot-shaped taillight, which is inspired by Chinese elements, but it is more three-dimensional and fashionable, and the visual effect is richer when lit; In addition, the tailgate is also equipped with the iconic BYD lighting LOGO, which further strengthens the new energy attributes. The combination of a ducktail spoiler and a diffuser gives the rear of the car a dynamic visual flow.
In terms of interior, the Qin L adopts a horizontally running center console design, which fits perfectly with the windshield vision, creating an excellent sense of openness. The center console uses a variety of textured and layered trim panels to enhance the texture and grade. The iconic rotating centre console is back in action, combined with an embedded LCD instrument cluster and head-up display.
In terms of intelligent technology, DiLink intelligent cockpit, wireless charging, panoramic sunroof, smart seats, smart keys, etc., as well as DiPilot active safety system, are all available to meet users' needs for smart travel.
The fifth-generation DM-i plug-in hybrid system, which is equipped with a 1.5-liter engine and electric motor, is available in two battery versions, and has a range of 80 km and 120 km, respectively.
This newly built Qin L, while inheriting BYD's iconic design language, has a unique sense of fashion technology.
The price positioning of 13-150,000 yuan is very reasonable, and the product strategy of high and low matching will further consolidate the competitiveness of the brand in the market segment. It is worth mentioning that Qin L also has two highlights worth paying attention to:
The BYD illuminated logo is standard. This is a new identification element recently launched by the BYD brand, which has been applied to new cars such as Han DM-i and Tang DM-i, highlighting the new energy attributes. After it is fully rolled out on Qin L, it will surely become a highlight of consumers' choice.
Four-wheel independent suspension configuration. This configuration is rare in this price segment from previous models, and improves power, handling, and anti-roll comfort. As the flagship model of an independent brand, Qin L has a four-wheel independent suspension configuration, which fully reflects the brand's emphasis on power performance and is conducive to enhancing the core competitiveness of products.
In the context of the increasingly fierce competition in the mid-size SUV market, the Qin L's dazzling configuration and strength will help BYD further consolidate its leading position in this segment. After the launch, it will also go head-to-head with products such as Roewe RX5 and Ideal ONE, and it is exciting to see what kind of market performance it will present.
In the context of the continuous heating up of the pure electric and plug-in markets, BYD will also continue to promote the upgrading of product structure and technology. In addition to Qin L, the new pure electric brand Hiace from Zhejiang will also launch its first product in the first half of this year.
In addition, the high-end sub-brand Yuan is also expected to be unveiled within the year, when BYD will have a comprehensive layout from low-end to high-end, and the new energy product matrix will be more complete.
On the basis of years of accumulated technical advantages and rich experience, BYD is making every effort to build a new energy product system with more core competitiveness through continuous innovation in products, brands, designs, and technologies. Qin L's appearance is just a new beginning, and BYD is bound to bring more "expected" masterpieces in the future!