On January 16, the 2021 Tencent Music Live Broadcasting Ceremony was successfully held online. With the theme of "Spotlight Night", the festival incorporated music elements such as national style and pop in the performance of the evening, reflecting the diversified kugou live music content.
Under the stars that night, everyone's eyes were focused on the Cool Dog live singers on the stage, who brought a unique audio-visual feast for netizens. Cool Dog live singers brought a series of 2021 online hit songs such as "How to Sigh", "Clouds and Sea", "All the Way raw flowers", "Drink Your Warm Oil" and so on.
Kugou live singer Zheng Yu sang "How to Sigh", the song has been played more than 1 billion times, and continues to dominate the major music charts. "How to Sigh" was loved by netizens after launching the Kugou platform. On the night of the live broadcast, Zheng Yu's singing stage also caused a heated discussion among the majority of Kugou netizens. At the performance site, Zheng Yu appeared on the stage in an ancient costume, creating a sense of national style atmosphere for the audience.
Another annual hit song is "All the Way to Flowers" brought by Kugou live singer Wen Yixin. This song has a warm inspirational style and powerful lyrics, and has been favored by netizens after Kugou was launched, ranking high in the TOP500 of Kugou platform, and has been played 2 billion times on related topics on short video platforms. "All the Way to The Flower" has been used many times in short videos, and can be called "the hottest video BGM of 2021". At the scene of the grand ceremony that night, Wen Yixin once again performed this song with deep affection, conveying the fiery mood of chasing dreams.
The original works of many musicians have more exposure opportunities on the Kugou platform, thanks to the help of Kugou's "music + live broadcast" and "national style +" Internet star-making models. According to the 2021 annual war report data of Kugou Live Star Interactive Entertainment, in 2021, its Kugou live singers created a total of 7 network-wide hot songs that were listed on the Kugou TOP10, as well as 24 songs of the Kugou TOP500.
Kugou live singers each have their own unique musical styles, including national style, pop and other musical elements. This year's Tencent Music Live Broadcasting Festival, whether it is the singer's style or musical elements, has presented a more diversified style, reflecting the new trend of more diversified Kugou live content ecology from the side.