On May 9, the 5th iSEE Global Food Innovation Award Ceremony was held at the National Convention and Exhibition Center in Shanghai. At the ceremony, a number of prominent figures in the food industry were recognized for their outstanding contributions in the field of innovation. With the innovative development and practice of the whole industry chain of the egg industry, Han Jianchu, general manager of Gigda, and Jia Guolong, founder of Xibei Group, won the honor of "2024 Innovator of the Year".
It is reported that as a highly recognized and largest comprehensive professional award in the food industry, the "Character Category" [Annual Innovator] award aims to explore and commend brand and category pioneers, new technology pioneers, and new model business leaders. The participants are representatives of people who have outstanding performance in management, marketing, innovation, commercialization, etc., and have a certain industry influence.
The innovation and development of sterilized eggs in the egg industry is inseparable from the forward-looking judgment and unique business insight of General Manager Han Jianchu on the development trend of the industry. Han Jianchu, as the leader of Giggles, expanded the scale of Gurgle's laying hens in the country from 4 million to 10 million, and at the same time introduced the digital and intelligent management of the whole industry chain, integrated the whole industry chain, and laid out upstream and downstream industries such as egg deep processing, leading Giggles to achieve the upgrade of production and management. At the same time, he led the 12 masters of the whole industry chain, as well as the top domestic R&D team, to develop three major sterilization technologies from the breeding end, and promoted the establishment of a layer breeding system of the whole industry chain with the strategic thinking of "whole industry chain layout". Through innovation in production, management, product and brand building, it has promoted the digital and intelligent transformation of the enterprise and further ranked among the forefront of domestic egg products.
In addition to the innovation and upgrading of laying hens and the industrial chain, General Manager Han Jianchu also continues to innovate the marketing model, so that the recognition and brand value of the brand have been further enhanced, and the channel side has actively implemented the omni-channel layout strategy, realized the effective integration of online and offline resources, and further improved the channel share and penetration.
As the first egg brand in China, Giggle has always put product quality in the first place. While adhering to the high quality of products, we have in-depth insight into consumer needs, strengthen product innovation, and innovate and diversify sterilized egg products, such as selenium-rich eggs, DHA eggs, etc., which meet the multiple nutritional intake of consumers and have won the recognition and favor of consumers.
In the face of the ever-changing development trend of the egg industry at home and abroad, Giggle Sterilized Eggs will focus on consumer demand, continue to innovate, create products that meet the needs of people in all circles and all consumption scenarios, and lead the high-quality development of China's egg industry.
(Ersanli edited by Luo Qi)