In Xuhui District, "going to the park to listen to a concert" has become a "new habit" of many citizens, Xujiahui Park "Weekly Concert" has been famous for a long time, and the brand awareness of "Wutong Concert" in Xiangyang Park is also getting louder and louder. The "Park +" culture organically integrates the form of the park with the urban space, so that citizens can meet "poetry and distance" when they turn around. These two cultural brands, based on Xuhui's cross-border integration, fashionable and diversified urban temperament and profound Shanghai-style cultural characteristics, connect all kinds of beauty, make Xuhui's reputation as a "music district" deeply rooted in the hearts of the people, and also make Xuhui District's cultural soft power increase day by day.
"Twin Park Linkage"
Create an audio-visual feast for outdoor green space
Concert of the week
On March 30, 2024, Xujiahui Park ushered in a moment of special significance in the full spring. On the same day, the 20th anniversary of the Xujiahui Park Weekly Concert and the 500th performance were held here, which was not only the theme activity of the "Urban Aesthetic Education Day" in Xuhui District, but also a concentrated display of the student practice base of the Shanghai Conservatory of Music.
As the city's first public welfare green park concert, the "Weekly Concert" has been "attended" every spring and autumn Saturday afternoon for 20 years, presenting high-quality theme concerts with various forms and rich content for the public, and has benefited more than 1.5 million people so far. The "Weekly Concert" of Xujiahui Park has successively won the honorary titles of National Characteristic Cultural Square, National Characteristic Cultural Activities, Best Huimin Project of Cultural Volunteer Service of National Cultural Center, and 2021 "Shanghai Culture" Brand Work Innovation Case, etc., and has become a public cultural business card in Shanghai and an evergreen position of social aesthetic education, and a vivid carrier for practicing Xi Jinping's cultural thought.
Sycamore concert
Xiangyang Park, located opposite the Shanghai Conservatory of Music, is the "first to get the moon near the water", which has been successfully held many times since the first attempt of the "Wutong Concert" on May Day last year, and has also cultivated more and more loyal audiences for itself. Here, Shangyin students can grow into talents on this stage and move towards a broader stage; The citizens are also enjoying the double feast of sight and hearing in the verdant greenery, and are edified and nourished by beauty.
The "Weekly Concert" and the "Wutong Concert" are both important achievements of the "Park+" cultural exploration and practice in Xuhui District. With the park as the carrier, culture and art are integrated into the public space, so that citizens can enjoy professional music performances at their doorsteps. This attempt not only brings music into the lives of more people, but also demonstrates the innovation and efforts of Xuhui District in promoting public cultural services.
"Links are good"
Together, they shape the unique temperament of the urban area
The development of the concert brand not only brings an audio-visual feast, but also links all kinds of beauty, and highlights the humanistic temperament of Xuhui District more vividly with the "common rush" of beauty and beauty.
"Weekly Concert" and "Wutong Concert" rely on the excellent resources of Shanghai Conservatory of Music to attract student volunteers to participate in public cultural services and provide them with a stage to showcase their talents. It has cultivated outstanding musicians such as Han Peng and Chang Shilei, who still return to the stage after becoming famous, using celebrity effects to promote the popularization of culture and art, and allowing the public to appreciate the beauty of art through professional performances.
After 20 years of brand cultivation, the "Weekly Concert" has gradually developed into a platform for the growth and development of social organizations, cooperating with nearly 100 music distribution entities in the "Art Enjoyment Xuhui" public cultural distribution platform in Xuhui District, providing performances, art tours, training, special activities and other distribution projects according to the actual cultural needs of citizens, establishing a mechanism for supply and demand docking, expanding the scope of public cultural benefits, and allowing citizens to enjoy more and richer music performances.
The "Weekly Concert" and "Wutong Concert" are a microcosm of Shanghai's urban cultural life and a vivid practice of the "People's City". In recent years, Xuhui District has actively explored the value and significance of art in enhancing people's well-being and enhancing the city's soft power, and provided tourists and residents with a higher quality of spiritual and cultural life through the improvement of the quality of public space and cultural services. Through the deepening of the implementation of the "Social Aesthetic Education Plan", a series of music-themed activities will be carried out to convey and display the cultural connotation of the block, continue the urban context and rich urban heritage, and let citizens and tourists feel the charm of the "City of Philharmonic Music". It is reported that Xuhui District will continue to rely on the cultural brand of park concerts to deepen social aesthetic education, so that music can become a link connecting citizens' emotions and art will become an important force to enhance the city's temperament.
Text: Xuhui Cultural Tourism
Editor: Ning Pingying
Proofreading: Geng Jieyu
Reviewer: Wei Li