Chinanews.com, Shanghai News, October 19 (Xu Yin) On October 18, the QQ Music Summit List was held in Shanghai, the capital of fashion and trend, and 13 trendy brands jointly created a "no definition of the trend" cross-border joint release show.
本次大秀以QQ音乐巅峰榜第三季度榜单音乐为创意池，AI提取灵感关键词，13家潮流品牌CANOTWAIT_、CHICCO MAO、EXCELSIOR、FOURYS LABORATORY、NAWS、Nobaday、REDH、RUSURE、SMILEREPUBLIC、SUBTLE、SUNGUITIAN、紊核、XLARGE(*按潮牌首字母排序)，自由解读设计，众多联名款单品重磅发布。
In this era of pluralistic integration, the combination of music and trend seems to have become a certain necessity, this time QQ Music Peak Trend Show uses the trend as the medium, so that music is no longer limited to melody and lyrics, and abstract notes can also be transformed into color, material, and shape of the trend logo, with the cross-border encounter between music and fashion, to achieve a new perspective of music appreciation, and to explore the infinite possibilities of the trend.
A symphony of senses, a cross-border creative feast of music and fashion
With the theme of "Not Defining Trends", the show is full of free creativity, where light and shadow are integrated with fashion aesthetics. Liu Xu, Marketing Director of Tencent Music Platform, Mao Baobao, Peak Trend Designer, and Yang Changqing, Peak Musician ICE, each issued a trend statement, interpreting the relationship between music and fashion from their own perspectives.
Just as every piece of music on the QQ Music Summit List records the most authentic voices and attitudes of young people, this crossover show will also show the creative combination of peak music and personality pioneer attitude, breaking the conventional definition, bravely expressing the true self, and showing the peak moment of young people.
With the end of the trend declaration, the curtain of this cross-border co-branded show officially opened, and the models wearing the co-branded design items of various brands appeared in turn, and the dynamic stage performances of ICE Yang Changqing, Sun Rui and SNH48 GROUP "95LINE" Duan Yixuan, Xu Yangyuzhuo and Zhang Xin also brought more jumping and flexible elements to the whole show, and spread the vitality brought by music to every corner of the show. The gene of music beats breaks the invisible cultural boundary between fashion and fashion, and the undefined trend event highlights the infinite possibilities of future fashion.
Trends are unbounded, undefined and unlimited
On the show, 13 cutting-edge fashion brands displayed a number of co-branded products on the spot, using the music of the third quarter of the QQ Music Summit List as the creative pool, AI extracted inspiration keywords for free interpretation and design, and used colors, lines, textures and cuts to present the wonderful relationship between music and fashion.
Each brand has subtly woven musical elements into every detail of its design while maintaining its own signature style. Fashion is never a single style or label, it should be like music, breaking boundaries and bringing more possibilities to people.
Fourys Laboratory, which is inspired by self-knowledge; Use QQ Music as a timeline to accompany you and me all the way to grow up REDH; SOUND AND TIME ARE INTERTWINED, REINTERPRETING THE SUBTLE OF TRENDY SILHOUETTES; CANOTWAIT_ that shows the vitality of the city through music; SMILEREPUBLIC, which sets sail with the light of faith and music across the starry sky; XLARGE, which uses "no class" to convey the free and uninhibited attitude of young people...... A series of joint products tell the exploration and thinking of fashion brands on music and fashion.
Each brand indulges in imagination with key words, concretizes the abstract music concept into the details and overall shape of the single product, and combines modern technology to present it, adding rich fashion texture and texture to the co-branded series. (ENDS)
Editor: Xu Yin