[News-Oxcart Network]
On January 20, Wang Jun, COO of Huawei's intelligent car solution BU, was asked at the 17th SuperCar Forum of "Smart Driving and Carbon New" that Yu Chengdong had recently proposed Huawei's challenge to the sales target of 300,000 vehicles. In this regard, Wang Jun said that nothing is impossible.
"This matter depends on two points. The first is whether the product is good enough and whether the end user will really pay the bill; the second is whether the sales channel is strong enough and perfect enough to sell the good product. Wang Jun pointed out.
The above-mentioned "annual sales target of 300,000 vehicles" was revealed by Yu Chengdong, CEO of Huawei's intelligent vehicle solution BU, in an interview with the media a few days ago, saying that "in 2022, Huawei will challenge the sales target of 300,000 vehicles per year, and the annual sales of cooperative car companies will reach 100 billion yuan."
It can be seen that Wang Jun and Yu Chengdong are very confident in the product strength and sales channels of the M5.
The confidence to support Huawei's vehicles also comes from the order of the just-launched AITO Q&A M5. It is reported that the M5 took only one week to obtain 6,000 orders, which was much faster than the 6,000 orders that Cyrus SF5 spent a month at that time, showing Huawei's strong appeal in the car market.
The reason why the Q&I M5 is so popular is that it is the first vehicle developed by Huawei almost the whole time, from design, core technology, to marketing and sales channels, Q&I M5 is also known as "Huawei Hongmeng Automobile".
In order to ensure delivery, Xilix recently held an internal "oath meeting", announcing that it will produce 10,000 Huawei's AiTO Q&AO M5 in the first quarter of this year.
In addition, for the recent development of Xilis F5 and AITO (Aotu), which has attracted much attention from the outside world, Wang Jun said that Huawei's automotive business is divided into two parts, from the perspective of smart car BU, it is more to help car companies build good cars; the consumer business also has a part of Huawei's smart choice business. The smart choice business is also Huawei's business model in the automotive field, and the core is also to help car companies build good cars, which is the core and will not change.
At the same time, he believes that smart cars will not shrink into several enterprises like smart phones in the future, because the user-side decision-making cycle of cars is very long, and there are also regions, including policies, which are closely related to policies, and it is a very complex integrated industry that can support the existence of many brands.
Write at the end
At present, the leaders of the new car-making forces, Weilai, Xiaopeng Automobile and Ideal Automobile, will only break through the 90,000 mark in sales in 2021, and Huawei, which has just launched the Q&A M5, has proposed a goal of 300,000 vehicles per year, and the pace is indeed a bit big. Although the initial order data is gratifying, the final performance and word of mouth still need to be verified by the market.