Sales of new energy vehicles have grown rapidly in recent years, and a large number of new models have been introduced, which has led to increasing competition among new energy models. However, at present, the technical level of major car companies is extremely similar, and it is difficult to open a large gap between products in major indicators such as mileage, acceleration capacity, and intelligent configuration. This leads to the phenomenon of giving up the end of the market, the product force is no longer closely related to the needs of users, but in some details of the indicators of each other, such as screen size, no mechanical buttons, the number of APP, etc., really to the actual use level, not only occupies the driver's attention, and the system operation is not convenient, adjusting the air conditioning temperature also has to go through cumbersome operations, the mechanical button era is just the action of twisting the knob twice. But when Huawei entered the new energy field, we saw new trends in the industry. Huawei launched the "Huawei Smart Selection" model to work with partners to build a full value chain such as product function definition, ID design, software and hardware development, sales channels, and brand marketing, and to deeply empower car company partners. AITO belongs to this model, and its first product, the M5, brings not only new product experience, but also Huawei's technical experience in the ICT industry and Huawei and partner Xilix's thinking on quality and energy vehicles.
As the saying goes, interlacing is like a mountain, and the same is true for automotive companies and ICT companies. Traditional car companies have been thinking about how to build a good car for users in their understanding, it should be safe, reliable, fast, beautiful and even let the owner have face, the overall idea is to make a good product according to their own concept. ICT and technology companies are particularly different because, in the face of changing markets and user needs, they always have to think ahead of the user: "What problems can we help our customers solve?" So from the AITU Q&A M5, we can see how Huawei understands an intelligent new energy vehicle, and the smart cockpit is the biggest part of the change that Huawei has brought to AITO.
HarmonyOS is a completely different set of IoT systems. The main part of the AITO Q&A M5's 15.6-inch screen is a wallpaper with a row of commonly used application labels at the bottom, followed by the air conditioning control area, which are the most commonly used features in the cockpit. Initially, people will be very worried that technology companies will use too much experience in smart terminals when designing smart cockpits, resulting in too complicated content presented by the system. However, after looking at the HarmonyOS smart cockpit, you will find that Huawei knows better than many car companies that the driver's attention should not be occupied by the car machine, especially under the premise that L3-level driving assistance has not yet been widely popularized. Huawei has applied the experience of mobile terminals to optimize the operation and ecology of the car machine, although the operation of the HarmonyOS smart cockpit needs to be adapted, it is very convenient to use after getting started, and it also has an open ecosystem that can be compatible with rich domestic in-vehicle applications. At the same time, Huawei is also rapidly building its own ecosystem.
However, the part that is meaningful to users after the Huawei ecosystem is opened is the seamless circulation function, and the functions and operations of the same Huawei account on each terminal can be transferred to each other.
For example, when listening to music, the car seamlessly connects the tracks that are playing on the phone, which is a very good experience. But on the AITO Q&A M5, the experience of sound is more than that, with 19 dual speakers on the car (4 main driver headrest speakers are optional) plus Huawei zone music, the feeling can be comparable to luxury brands.
When Huawei is empowered, people will always habitually focus on the intelligent network connection that it is best at, and the AITO M5 also reflects its professional ability in power as a car.
AITO Q&I M5 adopts a pure electric drive range extender platform, the range extender is a 1.5T four-cylinder gasoline engine, and the electric part is Huawei's three-in-one electric drive system. It accelerates in 4.4 seconds from 100 km/h and has a combined cruising range of more than 1,100 km/h. The combination of the aluminium chassis construction and double wishbone front suspension and multi-link rear suspension combines the vehicle's low center of gravity for excellent handling.
In addition to performance performance, the car is more complicated than the technology products is that a car is not like terminal hardware only used in people's hands, the car creates a space for people to accommodate, which requires a car to please all the senses of people and not only visual and auditory, in addition to the intelligent cockpit and HUAWEI SOUND, AITO Q&I M5 hopes to improve the experience of touch and smell. Nappa-patterned leather seats, large leather-wrapped interiors, seat massages, crystal gears and other high-end materials appear in the car.
Perhaps these materials are not unusual in the current high-end new energy vehicles, but how to use design to perfectly connect the materials is to test the aesthetics. The interior design of the Q&C M5 pursues simplification, and even the air conditioner outlet has also been hidden, the visual feeling is refreshing and orderly, and it does not appear cluttered due to various materials and configurations, which is consistent with the design idea of harmonyOS smart cockpit. Therefore, aside from the perspective of the car's industrial design, the AITO M5 is equally worthy of recognition.
For the automotive industry, Huawei brings new ideas to solve problems, and this idea is applicable to future travel modes. The AITO Q&A M5 is the first solution under this line of thinking, and its emergence makes people see a future vision worth looking forward to, rather than a disorderly inner volume.
For ordinary users, AITO asks the M5 to bring sincerity. There is no doubt that when many problems around users are solved by a product, people will inevitably pursue it from the bottom of their hearts.