Now when it comes to independent brands, we can think of many relatively good brands, such as Chery, Geely, BYD, and some new energy vehicles, which have good sales in the terminal market. But do you know that our country actually has some car companies that have burned up a lot of money, but it is still difficult to start.
Presumably many friends know Qoros Automobile, although the sales volume is very general, and on the verge of bankruptcy, but the myth of this car is very much, it is a joint venture car founded by Chery and the largest investment enterprise in Israel.
The investor who founded this car company promised to invest 10 billion yuan a year to specialize in research and development, and his team is definitely the world's top team, from BMW, Mercedes-Benz to recruit executives and R & D engineers, the most important is also Jaguar Land Rover, the first new car developed is Qoros 3, after the listing of the rush to run abroad to conduct E-NCAP crash test, got the highest score of the year, 88 points, to know that this is a global crash test, even better than volvo's results that year.
Therefore, Qoros 3 grew up with a golden key from birth, massive financial support, top research and development team, and a popular foreign reputation, but the sales of this car so far are only about 100 units per month, almost collapsing.
Why is this happening? The main reason was that a group of good monks invited had misprogrammed the scriptures. The R&D team is a foreigner, they feel that they can build a car that knows Chinese better, and as a result, in 2013, the vast majority of consumers paid more attention to cost performance. Qoros Automobile feels that it is an international global car, so the purchased accessories are all top brands, so the price of the new car remains high, and it also dislikes its adoptive mother, feeling that Chery Automobile is too low-end, unwilling to put Qoros and Chery together to sell, and has to spend a lot of money on the storefront, but the construction of the store is getting slower and slower. Customers have no place to buy and maintain.
In the words of netizens, Qoros "dies" and does not bow to Chery. And in 2013, most car companies began to turn to SUVs, such as the Great Wall directly gave up its own car sector, and the first car developed by Qoros Automobile was precisely a car, missing the best outlet.
Qoros makes us feel very sorry, spent tens of billions of funds, gathered the world's top R & D personnel, but fell into the situation of relying on selling treasures to survive now.
In fact, there are also some car companies that are really responsible, have vision, and have insisted on it for ten years, and they have survived, and they have lived very moistly, which also allows these car companies that think they are high-end brands to see what Chinese consumers really need. One of the models introduced today I think is particularly representative, this model also belongs to the sub-brand, it is Changan Auchan Automobile, the specific model we introduced today is Changan Auchan X7 PLUS.
In fact, Changan Auchan X7 this model was listed for a relatively short time, and was officially introduced to the auto market in 2019, but the total sales of this car have exceeded 200,000 units, which is enough to see that the new car is very appetizing to consumers, and the Changan Auchan X7 PLUS we introduced this time is an upgraded model, so the cost performance will be more sufficient.
The pricing of Auchan X7 PLUS is very grounded, and it does not put its position too high, and the price of 79,900 yuan to 133,900 yuan can be accepted by many small partners. Although the price is not high, the product design of this model is very balanced.
From the perspective of appearance design, the new car takes the current more fashionable and sporty route, and does not build a car behind closed doors. The lights are equipped with LED near and far headlights, equipped with LED daytime running lights, and the lighting configuration is excellent. In addition, it is also equipped with a more sporty blackened net, which has a good visual aesthetic. From the front of the car, the whole front has a good sense of design.
The side of the model is also domineering, although it is a 100,000-class SUV, but the overall design and 200,000 yuan of joint venture cars are compared. Suspended roof, through-body lines, coupled with a good aesthetic chrome trim and R19-inch multi-frame wheel design, such a design can attract the attention of many friends?
The design of the rear of the model is also relatively stylish, and there is no tiger tail design because of the average budget. The through-beam LED light pillar, the boxy rear shape, and the highly linear body decoration all reflect the design level of this Auchan X7 PLUS. The Auchan X7 PLUS is 4730/1870/1720mm in length, width and height, and has a wheelbase of 2786mm.
The interior design of the central control also has a strong design standard, the double large screen, the layered central console, the air conditioner outlet through the through, and the rigorous French double stitching can show a high design standard.
The new car is equipped with intelligent driver assistance system, On style 3.0 intelligent control vehicle interaction system, mobile phone wireless charging, voice recognition control, and the technology configuration is quite prominent. And this Auchan X7 PLUS also has a remote monitoring system, including screen and voice, so even in an unfamiliar environment, we can monitor the situation of our car in real time through the mobile phone.
The Lölsheim X7 PLUS has a comfortable seating space, with leather-designed seats and electric adjustments for the main co-driver, and heating and ventilation on this model. The rear seat space is quite spacious, after all, the wheelbase is already similar to many mid-level SUVs, and the second row of seats supports the adjustment of the backrest angle. There are also some other configurations, such as the rear air conditioner outlet, and the PM2.5 filter device in the car has been installed on this Changan Auchan X7 PLUS model.
Power system, this Changan Auchan X7 PLUS is equipped with Changan independently developed Blue Whale engine, the power is very strong, the maximum power is 188 horsepower, the peak torque is 300N·m. Seeing this, do many small partners think that this is a 2.0T engine? In fact, it is not, this is a 1.5T engine, matched with the Blue Whale seven-speed wet dual-clutch transmission, which consumes less fuel and has less maintenance costs. It is worth mentioning that due to the small displacement, the insurance of new cars is also more affordable.
Through the analysis of this Auchan X7 PLUS model, Qoros bosses and designers should be able to understand what Chinese consumers really need. Of course, maybe now this news is not particularly important for Qoros car companies. But there is still a strong warning for up-and-coming stars, do you think?