According to an Accenture survey, China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion yuan of consumer spending every year, becoming a consumer force to be reckoned with. Therefore, with the formation of this part of the female consumers of the unique economic circle and economic phenomenon, by the economists called "her economy".
In the field of automobile consumption, the "she economy" has also shown an upward trend in recent years, and many brands have begun to focus on this market segment. The Euler brand, which accurately positions "more women", has performed eye-catchingly, with cumulative sales of 135,000 vehicles in 2021, an increase of 140% year-on-year. Among them, the Euler good cat, which is loved by female consumers, sold 50,931 vehicles throughout the year, won the annual sales crown of the A0-level BEV market, and achieved a feat of selling more than 10,000 units in a single month in December.
01
In-depth focus, and joint leadership with users
As a car brand that "loves women more", Euler starts from "what kind of car do women need", and fully responds to the rational needs of women to buy cars with actual product values such as styling design and functional configuration. For example, the new generation of women pursue trends and exquisite life, Euler good cats create a happy life for them; for example, urban sisters like to yearn for freedom and release their hearts, Euler good cats will open an "elopement" journey for them. As long as the user has a need, Euler good cat will meet. Because of always "being with" them, Euler Good Cat finally gained the affirmation of more female users.
Gain insight into the needs of a new generation of female users and become a new generation of cars that truly understand and love her. For Euler Good Cat, the successive sales successes are not only a positive feedback for its innovation and exploration, but also a sales-enabling brand, promoting the "advanced step" of euler brand main sales products from A00 level to A0 level, effectively pulling up the price band of main sales products from 60,000-80,000 yuan to 10-15 million yuan, and helping the Euler brand to rise.
02
Anticipate trends and position them precisely
With the advent of the era of consumption upgrading and the improvement of women's economic and social status, the "she economy" market formed by women's consumption is growing at a rapid pace, and women's consumption has become a new growth and new driving force to boost automobile consumption. Euler Good Cat has insight into the itch points of female consumers, reshaped the classics, created a unique evolutionary future aesthetic, once again defined the new trend of automobile design trends, and saw the beauty of the future with her in a retro posture.
Euler Good Cat inherits the early car style full of retro colors, and under the ingenuity of the designer, it gives the classic more fashion and technological beauty. The front face adopts a small area cabin cover, with the full LED headlights on both sides of the front of the car, creating a unique exquisite beauty of felines; the side outlines a resilient body with retro lines, plus a highly recognizable wheel hub shape, showing elegance and calmness; the tail is made of flowing water curtain tail lights, which are like a brilliant galaxy when lit, giving people a strong visual impact.
The two-color interior design creates a retro exquisite style that echoes the exterior shape, the suede and delicate texture of the seat plus the diamond-shaped quilting, which shows the texture of the car; the cup holder design and the wireless charging design further highlight the humanized design concept, and the functional buttons in the car are almost integrated on the steering wheel, which also makes the whole car more simple and clean.
In addition, Euler Good Cat also has more than 14 driving assistance functions, equipped with 360 panoramic images, with 4 high-definition cameras + 12 high-precision ultrasonic radar probes, which can monitor the surrounding conditions of the vehicle in real time, guard her at all times during the driving process, and be her solid backing; the automatic parking function will automatically detect the parking space in real time, whether it is side parking or underground garage, etc. Euler good cat has achieved "one type position".
03
Extend the warmth of the heart, the Spring Festival is a major gift
Euler Good Cat not only focuses on the "her economy" and leads the consumption trend with users, but also gives the biggest discount back to consumers. It is reported that the subsidy standard for new energy vehicles in 2022 will decline by 30% on the basis of 2021, which means that consumers will receive fewer subsidies for the purchase of new energy vehicles. Euler Good Cat has always practiced the brand concept of "user-centered", and solemnly promises to bear the slope subsidy spread for users: all users who purchase Euler Good Cat and Good Cat GT from January 1, 2022 to February 28, 2022 will enjoy a subsidy of up to 5400 yuan, the cost is borne by the manufacturer, and the user enjoys the same comprehensive subsidy price as in 2021.
In addition to "no price increase", Euler Good Cat has prepared more preferential benefits and strives to create a "cat adoption rights" that covers 6 gifts. Purchase Euler Good Cat and Good Cat GT models, that is, enjoy a financial discount of up to 4200 yuan / unit; the first owner of a model other than the Muse Edition can enjoy a lifetime warranty of Three Electric, a year of free entertainment traffic, and a lifetime free basic traffic; at the same time, you can also enjoy a compulsory insurance subsidy of 950 yuan / unit, as well as unpaid orders before the Spring Festival, you can enjoy a 60 yuan per day during the Spring Festival (January 31 to February 6) and other preferential policies.
Write at the end
In the current Chinese new energy market, the monthly sales of bicycles exceeding 10,000 units is a remarkable achievement. As a new model that has been on the market for more than a year, Euler Good Cat has created a new generation of cars that truly understand and love her under the market segment of "her economy" with accurate positioning, and has built a unique brand advantage and product value. In 2022, Euler Good Cat will grow into a new sample of "more love for women" in the continuous "advanced" innovation model, gain the love of female users from the inside out, and become the model that female consumers really need.
Sichuan News Network car channel official WeChat
Editor-in-Chief 丨 Zhou Ran Editor 丨Youyou