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The evolution of cars to electrification and intelligence has given everyone a chance.
As a result, the forces of all parties have successively invested in the army of car manufacturers, and launched a "polemic" on electric vehicles with traditional automobile manufacturers.
At present, the "new forces" that build cars with new perspectives and thinking are ahead of traditional car manufacturers. Their advertised concept of intelligence and digitalization has opened a "new window" for automobile consumption and quickly won the favor of consumers. These new car-making concepts have gradually become the new rules of the market.
Such market movements suggest that traditional automakers seem to have lost their head in this round of competition. However, this does not mean that they will become followers of the "new forces". Instead, in the long run, traditional automakers are likely to be the last to laugh.
With the increasing popularity of intelligence and digitalization flaunted by the new forces, the advantages of traditional auto dealers' systems will be further magnified. At that time, the competition of electric vehicles is likely to return to the "track" that traditional car dealers are good at.
From the new "first camp" of the new energy brand Euler, people have seen this result more and more clearly.
Wind and water
If you use one sentence to describe the Current Euler car, it is the wind and water.
Official data shows that in the whole year of 2021, the Euler brand sold 135028 vehicles, up 140% year-on-year. In December, the monthly sales of the Euler brand exceeded 20,000 units for the first time, a record high. The cumulative sales of Euler Good Cat exceeded 50,000 vehicles, and the sales volume exceeded 10,000 vehicles for the first time in December, becoming the top seller in the A0-level BEV market of more than 100,000 yuan. In March 2022, Euler sold 14,264 vehicles per month, and Good Cat sold 19,460 vehicles from January to March, with a 240% increase in sales per model year-on-year.
The eye-catching market performance also makes people see the strong competitiveness of Euler's products.
In the domestic new energy vehicle market, there are only a few car manufacturers with two monthly sales of 10,000 models. Euler has become one of them.
In the 2021 retail sales list of new energy manufacturers released by the Association of Automobile Associations, Great Wall Euler ranked fourth. Judging from the current market pattern, the Euler brand has ranked first in the camp of new energy vehicles. As a result, Euler also took the "2021 National Product Competitiveness Index List Automotive Industry No.1" into his arms.
What is more interesting is that Euler is showing more and more stamina.
In March last year, Euler unveiled the positioning of "car brand that loves women more". Unveiling at the Shanghai Auto Show with a new image, Euler brought a number of stunning new products focusing on female users. In 2022, new models with a high return rate such as ballet cats and lightning cats will be lined up, and more new Euler products are already on the way.
What will happen to Euler in the future, these new products have written half the answer.
Don't forget, Euler has been around for less than four years. When Euler was founded, the first products of the first local car-making forces had been released. However, Euler is a latecomer, growing and transforming at a much faster rate than the new car-making forces.
Thick and thin
This should be the fundamental reason why Euler was able to rise rapidly in a short period of time.
In the past two years, Euler's explosive products have been frequently produced. Euler's "cat family" has become a beautiful landscape in the car market. Behind this, Euler's strong R&D and manufacturing system has become an important driver.
As an independent new energy vehicle brand under Great Wall Motor, Euler has the group's strong support in terms of capital, technology, supply chain and channels. Compared with the frequent "empty checks" thrown by the new forces, Euler's R&D and manufacturing, channel network, supporting services and supply chain can be directly "paid".
The Euler brand has expanded to more than 300 dealers in just three years, which is something that many brands can't reach in 5 or even 10 years. The service network that blossoms everywhere not only provides users with convenient time-sensitive services, but also invisibly brings a sense of peace of mind to car owners.
Because of the above strong resources and system support, Euler's products not only have outstanding shape, but also excellent product quality, and also deeply solve the pain points and worries of car owners, and effectively improve the car experience.
In the long run, the competition in the new energy vehicle market is ultimately still the competition of vehicle manufacturing and supporting systems. In this regard, Euler and all traditional car manufacturers have an unparalleled advantage.
Fore
In the past year, Euler has set off a wave of women in the industry.
The "Zhimei Tide Run" Euler good cat, the "treasure girlfriend" Euler ballet cat, and the Euler lightning cat are all extremely dynamic and cute, and each has its own characteristics, forming a new car consumption proposition that is different from the past. In terms of appearance, several of Euler's new products have properly captured the "woman's heart".
In fact, these new products that are favored by women also bring a beautiful experience to women through the research and development and innovation of product functions.
For example, Euler Ballet Cat has tailored a variety of driving modes such as "Goddess Mode", "Wind and Waves Mode", "Warm Boy Mode", "Children Mode" for female drivers, etc., to protect the driving comfort and driving safety of female friends all day long and in all scenarios.
"Goddess Mode" automatically identifies complex road conditions and enjoys a lighter and more casual sense of control; for bad weather, "Riding the Wind and Waves" mode, after opening, the windows, headlights, wipers, air conditioners, etc. are synchronized to improve driving safety; "Warm Men Mode" can turn on air conditioning, steering wheel heating, seat heating for female users, and take good care of each of your journeys; children's mode tailored for women with baby scenes, guarding your world!
In addition, Euler has also opened the "Good Things Research Institute", so that Euler ORA APP is not only a platform for the convergence of fashion products, but also a platform for life exchanges, creating a "Euler ecological circle of friends" with unlimited energy and unlimited circles, which not only meets the diversified and self-pleasing attitudes and consumption methods of women, but also allows users to become brand builders, operators and owners.
Looking around the entire automotive market, there had never been a brand that had specifically built exclusive cars for women before Euler positioned itself as a car brand that loved women more. As the world's first car brand focusing on female users, Euler has also opened up a new track: around the good-looking, easy-to-drive, intelligent and easy-to-use, humanized care and other aspects, targeted development of diversified categories of cat family products, to fully meet the needs of different female users of the full scene car.
It can be seen that Euler is deeply tied to female users. This operational thinking is bound to become another strong competitiveness of Euler, further accelerating the pace of Euler's emergence.
Write at the end
Nowadays, Euler Automobile has become a veritable "women-only" brand. Its rich feminine color adds new vitality to the entire car market. Of course, such brand traits have also accelerated the process of Euler's emergence.
However, it cannot be ignored that behind the rise of Euler, there is not only the mature system of Great Wall Motor Group's strong capital, research and development, supply chain, channels, etc., but also the extreme exploration and continuous practice of the Euler brand for female user car demand.
Although it was later than the new forces of car-making, Euler came first. In just three years, Euler has become one of the mainstream new energy brands, and the speed of product layout and product lineup far exceed the new forces. It turns out that Euler has been paying cash since his birth, and has not thrown a single "empty check".
In the long run, the competition in the new energy vehicle market is ultimately the competition of the vehicle manufacturing and supporting system. In this regard, traditional car manufacturers have an unparalleled advantage. In view of this, Euler's future can be expected.