He is Qin Huohuo, the first person in history to be caught in the bureau for rumor-mongering, in that era of Weibo's emergence, he made up more than 3,000 rumors, and the Internet people sent the titles of "Rumors Turning the World" and "A Generation of Rumor King".
Many early Internet celebrities, such as Guo Meimei, Gan Lulu, Feng Jie and other celebrity events, have his help behind them.
Unveiling the big V skin of the internet, the real Qin Huohuo is just a high-Chinese, no specialty person, but relying on rumors to buy a car and a house in the first-line capital Beijing.
Migrant workers ask for powder in the subway
Qin Huohuo, real name Qin Zhihui, born in 1983, high school education level, in 2002 went south to work, traveled through Nanjing, Guangzhou, Hangzhou, and finally made a fortune in Beijing.
Qin Huohuo's first job in Beijing was to work in Huayi Baichuang Company, Huayi Baichuang said that the best point is the network marketing company, and the ugly point is the leader of the water army.
Qin Huohuo did proofreading and copywriting in Beijing, and later frequently changed jobs.
At first, the monthly salary was only more than 1,000, and then the monthly salary was 8,000, the salary gradually rose, the position also soared, and when he was finally arrested by the police, he was already the deputy director of the community department of a Shenyang branch in Beijing.
In 2010, Qin Huohuo entered Beijing Erma Company as a copywriter planner, a marketing planning company that specializes in planning and manufacturing network events through the Internet.
The events planned by this company are very famous, such as the later Guo Meimei incident, the dry lulu incident, and the tender model ganda spending 8.88 million yuan to charter a plane to watch the Olympic event and so on.
The founder of Erma Company is called "Li Two Split Four", and he told Qin Huohuo: The concept of hype is to fool netizens.
Grasp the "emotions, emotions, lusts" to challenge people's psychological bottom line, attract people's attention, and then you can monetize the network resources and traffic you have mastered.
Netizens get vented, behind-the-scenes pushers make money, what is the truth, is it still so important?
Hearing this, Qin Huohuo was a little puzzled, isn't this illegal, won't there be an accident?
The colleague laughed: "No one has ever entered the bureau because of rumors on the Internet, and it is impossible for us to take our turn." ”
Qin Huohuo realized, this year, he registered a Weibo account with the ID "China QinHuohuo" on Weibo, which was also his first Weibo account.
After registering an account, there is still a shortage of Weibo fans.
He tried some conventional methods to try to increase his visibility, but he soon found that it was almost useless.
So Qin Huohuo thought of a way.
In May 2010, he selected the huge flow of people on line 1 of the Beijing subway and began to "ask for powder" for passengers.
He was wearing an ordinary white T with a large note on his chest that read: "I am The Chinese QinHuo, please pay attention to me." ”
Qin Huohuo was extremely disturbing on the subway, he walked back and forth in the carriage, pulling various passengers to constantly introduce himself, shouting from time to time: "Hello everyone, I am a Weibo user, my name is China QinHuohuo, please pay attention to me!" ”
"Do you need fans?" A male passenger glanced at the piece of paper on his chest and asked.
"Yeah, I only have more than four hundred fans now, and I want to reach three thousand!"
"I can find more than 3,000 fans to apply for AV on Weibo."
"You pay attention to my Weibo, come on, you also pay attention to... Big sister, do you want to pay attention to my Weibo? Hey, what's the point! ”
Qin Huohuo asked one by one, the passengers had no expression, but he was very rational and strong, and he had to forcibly shake hands with people, and when he met him, he continued to harass, and he did not feel how outrageous his behavior was.
He often swings around on the subway, in order to seek fans, in order to attract attention, he also shows his voice, dances the "Salted Egg Superman Dance", and undresses while dancing, so that passengers can't bear to look directly.
Qin Huohuo's thunderous behavior on the subway was filmed and posted on the Internet, and netizens sarcastically said: "It is really a strange thing that blooms in ten thousand years." ”
Qin Huohuo himself wore a pair of small glasses, and at first glance he could barely get along with the word "Sven", but what he did was not decent at all.
It's almost about fame, not face.
However, Qin Huohuo was so open-minded, and his fans did not grow much, still stable at about 500.
The road of the "Rumor King"
Until July 2011, there was a particularly serious railway traffic accident on the "723" Yongwen Line.
Qin Huohuo sent a Weibo, saying that he had just received the news that the Ministry of Railways had compensated 30 million euros for the Italian passengers killed in the car, setting a record for the highest compensation for Chinese foreign personal accidents.
30 million euros, equivalent to nearly 200 million yuan.
Netizens were stimulated by this astronomical number at that time, shouting that the lives of Chinese were not worth much, why did they pay so much compensation to foreigners, and began to do their best to fight against the "crooked ass" of the Ministry of Railways.
Qin Huohuo's Weibo was retweeted more than 12,000 in two hours, and his fans grew by more than 1,500.
Qin Huohuo, an ordinary person who has a channel to learn the inside story, the fact is that he paid attention to this incident on Weibo and found that people are criticizing the Ministry of Railways, so Qin Huohuo pondered, with the help of the Ministry of Railways, a hot object, to compile a rumor that can incite netizens, and he can also have attention.
According to the relevant laws and regulations, the Italian victims and the Chinese victims implement the same compensation and rescue standards, but such a decent provision does not attract people's attention at all in Qin Huohuo's view.
He remembered what "Li Two Split Four" had said to himself: incite their emotions, make them feel that they are the judges of "social injustice", incite them to oppose the system and anti-society, and let the Internet become a catharsis for the emotions of netizens' real lives.
Qin Huohuo felt that 30 million euros was more comfortable, so he sent that Weibo.
The Ministry of Railways is already controversial enough, and it is not a big deal to smear it yourself.
He succeeded, reaped the effect he wanted, and the train incident made him "famous in world war I", and "China's Qinhuohuo" entered the internet public eye.
Qin Huohuo tasted the sweetness, moving his fingers to clockwork Weibo can have such a thunderous effect, which is not better than dancing a striptease on the subway to seek powder?
Because of his experience in copywriting, his writing skills are not bad, he began to intensify, learned to grasp various hot topics in a timely manner, and adopted a rhetorical tone, which seemed to be seeking verification, but in fact, he had invisibly woven and spread rumors.
His main target of attack is all kinds of celebrities, Qin Huohuo knows that netizens like to create gods, but they prefer to see those who are high up in the sky fall off the altar, and the topic of celebrities is not comparable to that of nobody.
As soon as Qin Huohuo provoked it, the emotions of netizens were hooked.
In 2012, Qin Huohuo saw Zhang Haidi living in Germany for a while on the Internet, and he couldn't help but think about it again.
"I myself have no opinion on a girl with a disability, but her reputation as 'contemporary Paul' and 'new Lei Feng in the eighties' is really a gimmick." Qin Huohuo said.
Qin Huohuo tried to pick up some black materials from Zhang Haidi on the Internet, but he couldn't find it, so he made up a German nationality for Zhang Haidi.
He posted a tweet with the headline "We don't want the love of that year to raise a white-eyed wolf!" ”。
In the text, he questioned Zhang Haidi and his sister whether they were still Chinese nationals, and tried to give Zhang Haidian the title of "white-eyed wolf", which attracted many netizens to follow and forward and crusade against Zhang Haidi.
The famous Guo Meimei incident also has the handwriting of Qin Huohuo and the Erma company behind it.
On June 12, 2011, Internet celebrity Guo Meimei flaunted her wealth on Weibo and other platforms, and her showing off her wealth was not enough to attract people's attention, but she actually called herself the general manager of the Red Cross Society of China.
Although the Red Cross came out and issued a statement saying that it had nothing to do with Guo Meimei, some of the water army still did not follow it, wantonly attacked and insulted the Red Cross, and rumored that Guo Meimei had an ambiguous relationship with Guo Changjiang, vice president of the Red Cross.
This incident had a very negative impact on the Red Cross, resulting in the reputation of the Red Cross not being restored for a long time.
The happiest thing in the whole thing was Qin Huohuo and Erma Company, who later used the same means to package a similar image of Internet celebrities as Guo Meimei to help them hype hot events.
Such as car model dry Dew, Feng Jie, etc., "dry daddy tender model 8.88 million yuan charter machine to see the Olympics" is also their one-handed speculation.
Qin Huohuo once said triumphantly: "Rumors do not stop at the wise, but stop at the next rumor." ”
In his view, the wealth and reputation of celebrities are something that ordinary people cannot earn in a lifetime, and most ordinary people are still struggling to make a living at the bottom, so why can these people enjoy these benefits with peace of mind.
As long as he catches the wind and shadows to make up a rumor, it can cause all parties to shake, and a large number of netizens are led by his nose, pointing out where to fight, which is simply the best weapon to use.
What could be more pleasurable than celebrities whose wealth, honor, and status can be easily destroyed by themselves, and they can still earn the title of "cyber hero" or even "anti-corruption pioneer"?
Slander Lei Feng's image and rumor himself
There are also some sober netizens who can clearly see that behind the various network hotspot incidents of the black smoke miasma is the black hand of Qin Huohuo and others, giving them the titles of "rumors of China" and "leader of the water army".
Qin Huohuo was very proud, as if he really felt that he was a combat network warrior, and these titles were recognition of him.
Qin Huohuo was also banned for rumors, and his initial "China Qinhuohuo" was banned, but he soon opened a new account, "Jianghuai Qinhuohuo", "Gusu Qinhuohuo" and other formats of a series of IDs appeared on the Internet like a virus.
He has opened 11 Weibo accounts, the ID format is "xx Qinhuohuo", and when he was caught by the police, the account used was called "Huaishang Qinhuohuo".
Qin Huohuo probably felt that he was omnipotent, and even hit Lei Feng with his idea.
In April 2013, "Jiangnan Qinhuohuo" released another message, saying that "the full set of high-end lines that Lei Feng bought for himself in 1959 added up to about 90 yuan at that time, and Lei Feng was only 6 yuan a month at that time." ”
This news was forwarded in large quantities, but at the same time it also caused the anger of some netizens, believing that this rumor seriously slandered Lei Feng's image, and angry netizens called the police, asking the police to thoroughly investigate this rumor and severely punish the rumor-mongers.
The Beijing public security organs received reports from the masses, quickly launched an investigation, and soon locked the Beijing Erma Company behind the "Jiangnan QinhuoHuo" and "Li Two Split Four", and found that this company specialized in planning network hot spots, organizing network water forces to deliberately create and spread rumors, maliciously slandering and smearing others.
On August 19, Qin Huohuo was charged with creating and spreading rumors, and was criminally detained by the police, along with "two demolition of four."
On September 18, Qin Huohuo was arrested on suspicion of picking quarrels and provoking trouble.
The place that was once thought to be outside the law, but finally let himself taste the evil consequences.
By the time he was arrested, Qin Huohuo had created and spread more than 3,000 rumors, and he eventually "rumored" himself into China.
"No one has ever been in the game because of rumors." The words of his colleagues still echoed in his ears, and he Qin Huohuo, perhaps it was time to call Qin Zhihui, so he became the first person.
Qin Huohuo, who had entered the bureau, did not understand, he was obviously just seeking verification and questioning, how could he create rumors and spread rumors?
The judge ruthlessly exposed his little trick: as a network practitioner, not only did you not fulfill your obligation to verify the authenticity of the information sent, but you fabricated false information to prove that you subjectively knew the falsity of the information.
The police asked him, why do you want so many fans?
Qin Huohuo said his true intentions: if he wanted to be famous, if he became a celebrity, there would be a publishing house to find him, and he could publish books to earn money.
This curve of thinking can't help but make people dumbfounded.
After Qin Huohuo was arrested, even when he was escorted into the court, he was smiling and looked very relaxed.
He still remembered all the rumors of the events he had planned, even a few years ago, which could be accurate to the year, month, and day.
He especially enjoyed the joy of being followed and sought after, which in his opinion were his proud works, so he often took them out and recalled them repeatedly.
At the scene of the trial, Qin Huohuo's mother couldn't help but cry bitterly.
Qin Huohuo was about to get married before his arrest, and the day before his arrest, on August 18, he sent a Weibo post: "From tomorrow, there will be no news in the next month." ”
The police asked him why he sent this microblog.
Qin Huohuo said, "I also want to get married, and I also want to have my own children, and I want to accumulate some yin virtue for my children." ”
After Qin Huohuo's 57-year-old father learned of his son's arrest, he told the police that his son left home at the age of 16 and has not sent a penny to the family so far.
Father Qin waved his hand tiredly and was extremely disheartened: "This child is not a thing, the quality is bad, the government should do whatever it wants." ”
Qin Zhihui was eventually sentenced to 2 years in prison for defamation, 1 year and 6 months in prison for picking quarrels and provoking trouble, and decided to carry out 3 years' imprisonment.
He became the first online rumor-monger to be convicted.
Qin Huohuo after his release from prison
At the end of June 2016, Qin was released at the stake, and compared with the storm he had set off on the Internet in the past, the news of his release from prison did not cause much waves.
His appearance has become different from the past, the prison life has worn away the smoothness he once had, he has become less articulate, and he often says "I'm sorry" with a red face when he says the wrong thing.
When he sat upright on his shoulders, he could no longer see the shadow of the grinning, cheeky young man on the subway before.
"I haven't gotten used to the feeling of freedom yet." He said.
He came to the Internet café, opened the browser, entered the three words "Qin Huohuo", wanted to see how others evaluated him, he clicked on Baidu Encyclopedia for a while, turned it off.
He opened Weibo again, the most familiar software in the past has become strange, he wants to re-register a new number, but found that the three words "Qin Huohuo" have become prohibited words.
Qin Zhihui could no longer become Qin Huohuo.
He changed his name again, called "Su Hang Qin Yanzhi", the group of big Vs who hugged the group together a few years ago are still active on the Internet, but after his accident, they have long since cleared their relations with him.
The small "SuHang Qin Zhi" is invisible, no one cares, and the amount of interaction is basically 0.
Searching for the three words Su Hang Qin Yanzhi on Weibo, there are still scoldings of him, be careful of the second into the palace, dogs can't change eating and so on.
He changed his ID again.
In 2022, some netizens followed the traces to find his Weibo homepage, which has been rarely updated, almost a frequency of sending a Weibo every year.
From his sporadic dynamics today, it can be seen that he has entered middle age and has stopped tossing and turning, and has quietly lived a life.
Maybe he thought about re-adapting to the world of Weibo, but no one knew that he was once Qin Huohuo.
Some people say that he is active in Zhihu, and some people say that he has started a public account.
With the improvement of the network supervision system, Qin Huohuo, which started by rumor-mongering, no longer has a market.
The former "rumor king" Qin Huohuo has been forgotten.
Sources of information:
The "Qinhuohuo" subway station is famous for seeking fans, and the rumor account has been blocked by 11 CCTV networks
In order to become famous for the "Qin Huohuo" rumor to turn over China, he once sold himself on the subway China News Network
"Rumor King" Qin Huohuo Released from Prison: The World Has Been Turned Upside Down, and Rumors Are Still On The China Youth Network