Traditional Chinese culture pays attention to an auspicious, whether it is a phone number, a license plate number or a car name, it must be loud and smooth, at least it sounds like a good sign. Some car companies are often disliked by the Chinese people after entering the domestic automobile market because of their bad name, and eventually the sales volume is getting worse and worse, and they almost go bankrupt.
First, Baiqi Senova.
The name of Beiqi Shenbao is decent, although it does not sound particularly bad, but it does not give people a bright feeling. Some Chinese consumers think the name of BEIC Senova sounds particularly inferior, just like the name of farm fertilizer.
The name of the car should be concise and smooth, at least it sounds good, and the name Beiqi Shenbao is not only difficult to remember, but also makes people feel that they cannot be on the table. Perhaps because the name is not loud enough, the sales of Baiqi Shenbao have always been tepid.
Second, Lifan Motors.
Lifan Automobile used to start as a motorcycle, and Lifan motorcycles were popular all over the country that year, even higher than the sales of Japanese motorcycles. A few years later, Lifan began to transform into a car, Lifan's road to car manufacturing is not smooth, in 2020, Lifan Automobile because it can not pay off its debts, almost bankruptcy judicial restructuring.
Some people say that Lifan cars are gradually declining because the name is not good, and Lifan's harmonic sound is vertical flip, which sounds like it is going to flip over. Chinese buying a car pays attention to a good meaning, Lifan Car sounds like it is going to turn over, and consumers are naturally unwilling to pay. In fact, the poor sales of Lifan cars are related to their own strength, major car companies have begun to enter the national 6 era, Lifan's engine is difficult to adapt to changes in displacement, how can it not be eliminated?
Third, the DS car.
DS Cars is a classic French brand, and these two English letters are abbreviations for goddess in French, which sounds in line with the romantic character of the French. However, the reputation of DS cars after entering China is not good, and the name DS does not sound good, but it seems to be insulting.
In recent years, French cars have not been popular in China, DS cars because the name sounds unlucky, the product line is very single, after entering the country sales are not optimistic. At present, the sales of DS cars in China are not as good as Peugeot and Citroen, which makes people feel sorry.
Fourth, Suzuki Motors.
Suzuki's name is modest, and some Chinese think that Suzuki sounds unlucky. Suzuki is a very regrettable Japanese brand, suzuki alto was popular throughout China, and then with the continuous transformation of the automobile market, small cars and mini cars were gradually eliminated.
Suzuki Automobile did not complete the replacement in time, the production of small cars and mini cars, and eventually it was difficult to meet the changes in the domestic automobile market, and had to be delisted. At present, Suzuki Motors has completely left the domestic automobile market, and all domestic models have been discontinued.
Editor's Comments:
A good meaning, catchy name can play a different effect, Mercedes-Benz BMW car because of the good meaning, the name is loud, after entering China after the sales are particularly high, Geely Automobile and Great Wall Motors also because the name is good to quickly open the market in China.
A good name can make a deep first impression in people's minds and make people remember it. The above car brands because the name is not good, their own strength is not prominent, can not sell can only blame themselves deserved.
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